In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology.

We cover:

• Michelle Huff's Career Journey in B2B SaaS
• SaaS Brand Building
• Navigating Customer Advocacy and Brand Love
• Leveraging AI in Marketing and Sales
• The Future of Marketing: Embracing AI
• Advice for B2B Marketers in 2025

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.

Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.

They discuss:

• The Importance of Content Marketing in 2025
• Blogs and Their Evolving Role
• Where Would You Start to Create Inbound Leads?
• Understanding Your Audience: Beyond Demographics
• How Do You Decide What Type of Content to Produce?
• When Will You Start to See Results From SEO Focused Content
• What Metrics Do You Track?
• Making Boring Content Engaging
• What Skill Should Content Marketers Master Today?
• How to Assess Content Marketers at Final Interview Stage
• What AI Tools Are You Using and Recommending?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

“People buy from people.”
And that’s why B2B influencer marketing actually works.

In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into:

• What Are the Benefits of Influencer Marketing for B2B Companies?
• How to Find the Right Influencers?
• Maintaining Influencer Relationships
• Effective Channels and Content Formats
• Measuring ROI in Influencer Marketing
• Case Studies and Campaign Examples
• Common Mistakes to Avoid
• Future of Influencer Marketing
• Final Advice for B2B Influencer Marketing

“The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.”

If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.