In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology.

We cover:

• Michelle Huff's Career Journey in B2B SaaS
• SaaS Brand Building
• Navigating Customer Advocacy and Brand Love
• Leveraging AI in Marketing and Sales
• The Future of Marketing: Embracing AI
• Advice for B2B Marketers in 2025

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.

Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.

They discuss:

• The Importance of Content Marketing in 2025
• Blogs and Their Evolving Role
• Where Would You Start to Create Inbound Leads?
• Understanding Your Audience: Beyond Demographics
• How Do You Decide What Type of Content to Produce?
• When Will You Start to See Results From SEO Focused Content
• What Metrics Do You Track?
• Making Boring Content Engaging
• What Skill Should Content Marketers Master Today?
• How to Assess Content Marketers at Final Interview Stage
• What AI Tools Are You Using and Recommending?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

“People buy from people.”
And that’s why B2B influencer marketing actually works.

In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into:

• What Are the Benefits of Influencer Marketing for B2B Companies?
• How to Find the Right Influencers?
• Maintaining Influencer Relationships
• Effective Channels and Content Formats
• Measuring ROI in Influencer Marketing
• Case Studies and Campaign Examples
• Common Mistakes to Avoid
• Future of Influencer Marketing
• Final Advice for B2B Influencer Marketing

“The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.”

If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.

Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.

He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.

They discuss:

• Let’s Get Some Demand-Gen Terms Out of the Way
• Why Do Early-Stage B2B Tech Startups Struggle With Demand Generation?
• Focus on Finding the Right Audience or Inbound as Well?
• What Channels Would You Recommend?
• What About Qualifying Leads?
• Product-Market-Price-Fit – Why Is This Important?
• Budgeting for Experimentation
• What Type of Marketer Should a Startup Hire First?
• What Will Change for B2B Marketers in the Next 12–18 Months?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

What's it REALLY like to search for a senior marketing role in B2B tech today?

After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech.

We discuss:

• How good or bad is the job market?
• Did you have a clear idea of what type of job you were looking for, or did it evolve?
• How did you structure your day of job searching?
• What channels worked best?
• How important was candidate experience?
• What were some of the red flags you encountered?
• Final tips for job seekers.

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

When should you hire your first marketer?

It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.

But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.

In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.

We cover:

• What hiring conditions we're seeing in the B2B tech market in early 2024
• When should a B2B tech startup hire its first marketer?
• What should you get your first marketing hire to focus on?
• What signals should founders look out for to know that marketing isn't working?
• Common mistakes startups make when hiring their first marketer
• What are the alternatives if you can't afford a full-time hire?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this?

No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.

We cover:

• What's the sentiment amongst B2B tech marketing leaders now
• Why now isn't the time to play it safe - 'small m versus big M thinking'
• How to approach the relationship with sales when the pressure is on
• Given the instability, what should leaders be investing in to improve their performance and resilience?
• What it takes to be a successful B2B tech marketing leader today

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources.

One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies.

In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media.

We cover:

1. Why do B2B content marketers need to leverage AI safely?
2. How AI can, or cannot, be used during each stage of creating content
3. Can you tell if copy has been created by AI?
4. AI tools that Giuseppe recommends
5. What skills and attributes Giuseppe looks for when hiring B2B content marketers

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.