MarketEd Not Live Shownotes 

Season 3 Episode 2: Roger Edwards 

Season three kicked off with our interview with Amir Bazrafshan talking about video marketing, and it was brilliant. If you haven’t given it a listen yet, check it out here. Episode two is all about simplification, so we are going to cut the faff.  

Episode 2, Simpler Marketing with Roger Edwards, marketer, author and cat enthusiast.  

What you will learn... 

• Understanding the need to justify our role and marketers and the need to simplify what we do 
• How Roger got to where he is now, rising through the ranks to eventually become Marketing Director 
• Why Roger wants to simplify marketing after being left frustrated in the finance industry 
• The importance of informal and chatty language, even when there are rules, regulations and corporate guidelines to follow 
• The need to translate your marketing efforts into business results in order to sell to the c-suite 
• How the pandemic has proved that companies can be nimble and adaptable 
• How new technologies and tools have increased the rate of change in marketing and what that means for marketers 
• Insight into the wonderful mind of Roger Edwards and his book, and just exactly why he called it ‘Cats Mats and Marketing Plans’ 
• The importance of simple and effective message 

Resources mentioned in this episode... 

• Roger Edwards TV  
• Cat Mats and Marketing Plans by Roger Edwards 

The best way to get a hold of Roger is through his social channels. On Twitter his handle is @Roger_Edwards and here he is on LinkedIn. Alternatively, if you aren’t on Twitter or LinkedIn, you can contact Roger through his website rogeredwards.co.uk 

Wow, we really are flying through this LIT series, so dope, swag, sick. Sorry, we’re just trying to be down with the kids because this week’s episode is all about Gen Z. On episode 3 of MarketEd Not Live we are joined by the wonderful Cat Agostinho and Jay Richards, co-founders of Imagen Insights.  

Jay is the CEO and Cat is the COO at Imagen Insights, who enable agencies and brands to crowdsource feedback, ideas and insights from their Gen Z consultant community. 

Cat is a digital media & marketing consultant, founder of the DAWN Network, an IPA Women of the Year finalist in 2018 AND is a contributor to the Conscious Advertising network (CAN). Jay is the fifth of six children from migrant parents and is also a Forbes 30 under 30, and his goal in life is to guide Gen Z in their careers, just as his business teacher did for him. Impressed? We are.  

What you will learn... 

• What is Gen Z and why is it important? 
• Understanding the difference between the top and bottom end of Gen Z 
• What Imagen Insights are all about 
• The differences between millennials and Gen Z 
• The shift towards Gen Z and the digital natives that value humility, being humble and truthful 
• The importance of selling an experience, having an open dialogue and building trust 
• How FootAsylum are killing it with Gen Z 
• The importance of knowing your landscape in and out 
• What Call of Duty updates can tell us about Gen Z audiences 
• How Gen Z can be loyal but leave your brand at the drop of a hat when new information surfaces 

Resources mentioned in this episode... 

• Imagen Insights 
• DAWN Network 
• Cat Agostinho Consultancy 
• Conscious Advertising Network 
• Jay Richards Forbes 30 under 30 
• FootAsylum YouTube  
• IPA Women of Tomorrow 

If you would like to get in touch with either Cat or Jay, the best place to do that is on their socials. 

You can find Cat on Twitter and LinkedIn or get in touch through the Imagen Insights website. Similarly, you can find Jay on Twitter, LinkedIn and Instagram. So, don’t be shy, if you want to know more about Gen Z or how Imagen could help you, send them a message. They are really nice, promise. 

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts. 

Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman. 

What you will learn... 

• How to become more creative 
• What creativity actually means 
• How to come up with creative ideas 
• How to rethink creativity 
• Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer 
• Why creativity is so important in marketing 
• How technology has made it too easy for us to just put something out there without really thinking about it 
• The 4 Cs of marketing 
• The importance of diverse and cross-functional marketing teams, involving all areas of the business 
• The importance of teaching and developing within an organisation to facilitate creativity better 
• How to teach creativity 
• How to unleash your creativity 
• How marketers have adapted creativity during the pandemic 
• Why brainstorming is a bad idea and the need to banish “yes, but...ers” 
• The one more rule 
• The concept of being brave 

Resources mentioned in this episode... 

• TimElliott.me 
• Creative Mornings Derby  
• The RE of Marketing Podcast 
• The RE of Marketing Bites 
• Tim and Paul’s Strategy Sessions 
• Tim’s last appearance on MarketEd Not Live 
• Mark Ritson Effes 
• Thomas Barta 

If you would like to get in touch with Tim, the best place to do that is on his social channels. 

You can find Tim on Twitter, LinkedIn and Instagram where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man.