MarketEd Not Live Shownotes 

Season 3 Episode 2: Roger Edwards 

Season three kicked off with our interview with Amir Bazrafshan talking about video marketing, and it was brilliant. If you haven’t given it a listen yet, check it out here. Episode two is all about simplification, so we are going to cut the faff.  

Episode 2, Simpler Marketing with Roger Edwards, marketer, author and cat enthusiast.  

What you will learn... 

• Understanding the need to justify our role and marketers and the need to simplify what we do 
• How Roger got to where he is now, rising through the ranks to eventually become Marketing Director 
• Why Roger wants to simplify marketing after being left frustrated in the finance industry 
• The importance of informal and chatty language, even when there are rules, regulations and corporate guidelines to follow 
• The need to translate your marketing efforts into business results in order to sell to the c-suite 
• How the pandemic has proved that companies can be nimble and adaptable 
• How new technologies and tools have increased the rate of change in marketing and what that means for marketers 
• Insight into the wonderful mind of Roger Edwards and his book, and just exactly why he called it ‘Cats Mats and Marketing Plans’ 
• The importance of simple and effective message 

Resources mentioned in this episode... 

• Roger Edwards TV  
• Cat Mats and Marketing Plans by Roger Edwards 

The best way to get a hold of Roger is through his social channels. On Twitter his handle is @Roger_Edwards and here he is on LinkedIn. Alternatively, if you aren’t on Twitter or LinkedIn, you can contact Roger through his website rogeredwards.co.uk 

Wow, we really are flying through this LIT series, so dope, swag, sick. Sorry, we’re just trying to be down with the kids because this week’s episode is all about Gen Z. On episode 3 of MarketEd Not Live we are joined by the wonderful Cat Agostinho and Jay Richards, co-founders of Imagen Insights.  

Jay is the CEO and Cat is the COO at Imagen Insights, who enable agencies and brands to crowdsource feedback, ideas and insights from their Gen Z consultant community. 

Cat is a digital media & marketing consultant, founder of the DAWN Network, an IPA Women of the Year finalist in 2018 AND is a contributor to the Conscious Advertising network (CAN). Jay is the fifth of six children from migrant parents and is also a Forbes 30 under 30, and his goal in life is to guide Gen Z in their careers, just as his business teacher did for him. Impressed? We are.  

What you will learn... 

• What is Gen Z and why is it important? 
• Understanding the difference between the top and bottom end of Gen Z 
• What Imagen Insights are all about 
• The differences between millennials and Gen Z 
• The shift towards Gen Z and the digital natives that value humility, being humble and truthful 
• The importance of selling an experience, having an open dialogue and building trust 
• How FootAsylum are killing it with Gen Z 
• The importance of knowing your landscape in and out 
• What Call of Duty updates can tell us about Gen Z audiences 
• How Gen Z can be loyal but leave your brand at the drop of a hat when new information surfaces 

Resources mentioned in this episode... 

• Imagen Insights 
• DAWN Network 
• Cat Agostinho Consultancy 
• Conscious Advertising Network 
• Jay Richards Forbes 30 under 30 
• FootAsylum YouTube  
• IPA Women of Tomorrow 

If you would like to get in touch with either Cat or Jay, the best place to do that is on their socials. 

You can find Cat on Twitter and LinkedIn or get in touch through the Imagen Insights website. Similarly, you can find Jay on Twitter, LinkedIn and Instagram. So, don’t be shy, if you want to know more about Gen Z or how Imagen could help you, send them a message. They are really nice, promise. 

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts. 

Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman. 

What you will learn... 

• How to become more creative 
• What creativity actually means 
• How to come up with creative ideas 
• How to rethink creativity 
• Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer 
• Why creativity is so important in marketing 
• How technology has made it too easy for us to just put something out there without really thinking about it 
• The 4 Cs of marketing 
• The importance of diverse and cross-functional marketing teams, involving all areas of the business 
• The importance of teaching and developing within an organisation to facilitate creativity better 
• How to teach creativity 
• How to unleash your creativity 
• How marketers have adapted creativity during the pandemic 
• Why brainstorming is a bad idea and the need to banish “yes, but...ers” 
• The one more rule 
• The concept of being brave 

Resources mentioned in this episode... 

• TimElliott.me 
• Creative Mornings Derby  
• The RE of Marketing Podcast 
• The RE of Marketing Bites 
• Tim and Paul’s Strategy Sessions 
• Tim’s last appearance on MarketEd Not Live 
• Mark Ritson Effes 
• Thomas Barta 

If you would like to get in touch with Tim, the best place to do that is on his social channels. 

You can find Tim on Twitter, LinkedIn and Instagram where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man. 

Episode five already, wow, we really are flying through them. Today we are joined by the amazing Amy Kean, the self-professed cult leader and sociologist. She is also the co-founder the DICE charter,  a columnist for Shots Creative and Maker of the Little Girl Who Gave Zero Fucks, and poetry collection House of Weeds. Now that’s a woman with talent.  

On this episode, Amy will be talking to Paul about the DICE charter and the importance of diversity in events and conferences, how blooming brilliant MarketEd.Live is and why she often mistaken for the diversity police. PLUS, she will be trying to convince Paul that we need a coal walk at MarketEd.Live 2021. 

What you will learn... 

• What a ‘Mannel’ is 
• What DICE is 
• How and why DICE was started 
• How diversity is so much more than just race and gender 
• How the DICE process helped MarketEd.Live 
• Why we got our sessions captioned 
• Myth busting: Why DICE is not the diversity police 
• Why there could be hot coals at MarketEd.Live 2021 
• Why class isn’t involved in the equality act but is included in DICE 
• Why you should be paying for your speakers’ travel expenses at the very least 
• Whether sponsors should be included in the DICE charter 
• Why the double Barry is a bad thing 
• What’s next for DICE and their plans to banish the Mannel 
• Amy and Paul’s warning to the non-inclusives 

Resources mentioned in this episode... 

• DICE 
• Amy’s Column 
• Change Consultancy 
• Starcom 
• Little Girl who gave 0 fucks 
• House of Weeds 
• Jordie Wildin MarketEd.Live 2019 Session 
• Tony Robbins 
• Nigel Farage Campaign Mag 
• 2010 Equality Act 

If you want to connect with Amy, you are best to send her a message on her socials. You can send her a message on Twitter, LinkedIn and Instagram to find out about all...

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously). 

What you will learn... 

• What brand voice is 
• Why brand voice is so important 
• How brand voice can be accidental 
• How to start on the journey to defining your brand voice 
• Why understanding your business and your audience is the key to creating a strong brand voice 
• How to strike a balance between communicating using jargon and colloquial language for greater effect 
• Why it is important to be bold in your brand voice 
• Why brand voice is so much more than just ‘sounding human’ 
• Why you need to create a detailed set of guidelines to define your brand voice 
• Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment 

Resources mentioned in this episode... 

• Brand Guidelines study 
• Monzo 
• Ohne 
• Flo 
• 5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects. 
• BethanyJoy.org 
• Velocity Partners 
• Doug Kessler 

If you want to get in touch with Bethany, the best place to do so is through her LinkedIn. Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience. 

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising. 

Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can. 

What you will learn... 

• Why Jon is big in the Balkans 
• How Jon is finding the world of virtual conferences as an MC 
• What Jon means by firecracker curiosity and why we need it 
• Why you always start with ‘what if’? 
• Why it is important to revisit how you work and what you offer 
• The importance of company culture 
• Why you need to work out your internal culture first 
• Why consumers buy from brands they trust and brands that stand for something 
• Why it is important to adapt to changes quickly, curiously and authentically 
• The four curious characters 
• How to sell your ideas to senior leaders 
• What the Q.U.I.E.T acronym stands for? 
• The importance of urgency 

Resources mentioned in this episode... 

• Wolverhampton Wanderers 
• NBA TikTok 
• NBA Instagram 
• Newsjacking: The Urgent Genius of Real Time Advertising 
• TBC Global Consultancy Agency 
• Carl Jung: Seeker, Healer, Lover 
• Mark Schaeffer  

If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on Twitter, LinkedIn and Instagram. Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer. 

We’re back for episode 8 and today we are being treated to some time with the fantastic Victoria Taylor, friend of the show, karaoke extraordinaire and all-round experience expert. Victoria will be taking us through the world of the experiential, covering everything from your customers’ purchase experience to your invoicing experience for your clients.  

Victoria is a customer experience consultant who has consulted boutique businesses, Fortune 500 companies and everything in between. She works with brands to make sure every experience with your company matters. She combines the physical and digital worlds to bring customers and clients the best experience possible at every moment, and believes that if you make people matter, your brand will matter to them. 

What you will learn... 

• Why you should care about experience 
• What is meant by combining the physical and digital world 
• How experience has changed with the pandemic and the shift to digital 
• How Victoria made a food brand’s Zoom launch both physical and digital to make it a more immersive experience 
• How sending out post or packages could be the secret to success in experience 
• Why it’s important to take the time to dream and think differently 
• How everybody within the business is responsible for the experience 
• How your invoices could be so much more than just asking for money 
• How the small, everyday acts impact your relationships and revenue 
• How James Timpson is the main man when it comes to experience 
• How experience is changing so rapidly 

Resources mentioned in the show... 

• Victoriatayl.uk 
• Magic Castle Hotel & The Popsicle Hotline 
• Timpsons 
• James Timpson 
• Victoria’s Sessions 
• Victoria’s Newsletter 

If you would like to get hold of Victoria to discuss how she could boost the experience you offer, the best way to do so is on her social channels. Get the conversation started on Twitter, LinkedIn and 

Today we have not one but two guests, and not only one but two Lauras. Laura Davis and Laura Moore have both been on a journey setting up their own business and will talk about what it means to start from scratch in the social media industry. Collectively known as the Lauras, with 20-plus years of social media marketing experience between them they are now helping social media managers to start and build their freelance business. Their legendary Social Media Managers toolkit has helped over 700 social media managers to win and work with their clients with confidence.  

What you will learn... 

• What the Lauras did before social media came along 
• How to utilise your social media manager skills and transfer them to running a business 
• Where The Hub for Social Media Managers came from and what it’s all about 
• What’s included in the Social Media Manager toolkit 
• What the Inner Hub is about and why it will help you grow your business to where you want it to be 
• Understanding the steps involved in working out where you want to be and how to get there 
• Why tough love is sometimes the answer 
• The core needs of every social media manager and their business 
• Why niching down might not be a good idea right now 
• Get the Lauras’ advice if you are hesitant about starting your own social media manager business 

Resources mentioned in the show... 

• The Hub for Social Media Managers 
• Inner Hub 
• The Social Media Manager Toolkit 
• Ads Manager Academy 

If you would like to get hold of either Laura Davis or Laura Moore to discuss how they could help boost your freelance career, the best way to do so on their free Facebook group. Get the conversation started by contacting The Hub for Social Media Managers on Twitter, Instagram or Facebook.