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Marketing Mastery: Attract, Convert & Grow

Marketing Mastery: Attract, Convert & Grow

Written by: Beverly Cornell
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About this listen

 Unlock the blueprint for high‑impact marketing that drives real business growth. In Marketing Mastery: Attract, Convert & Grow, host Stacey Chillemi sits down with top marketing strategists, digital innovators, and growth‑hacking experts to reveal:
  • Proven frameworks for crafting compelling campaigns that magnetize your ideal audience
  • Conversion tactics—from irresistible offers to optimized funnels—that turn prospects into loyal customers
  • Content strategies across social, email, and paid channels that maximize reach and ROI
  • Data‑driven insights on analytics, A/B testing, and performance metrics to refine your approach
  • Scaling blueprints for sustainable revenue growth in both B2B and B2C markets
Whether you’re a solopreneur building your first lead funnel or a CMO leading a global team, you’ll walk away with actionable tactics, real‑world case studies, and cutting‑edge tools to elevate your marketing game.

Market and entrepreneurship education 👉 Follow & subscribe on Spreaker (and your favorite podcast app) to never miss an episode—then share with your network and join our community of marketing masters!

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.Stacey Chillemi Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Women in Business: Drop the “Should Suitcase” and Build a Sustainable Brand

    Women in Business: Drop the “Should Suitcase” and Build a Sustainable Brand
    Dec 5 2025
    If your business is growing but you feel more exhausted than excited, this episode will help you put down the “should suitcase” that’s weighing you and your brand down.

    Host Lisa Urbanski sits down with brand strategist Beverly Cornell to talk about the invisible “shoulds” women in business carry: saying yes to misaligned clients, undercharging, over-delivering, and running a calendar that never seems to have room for you.

    In this episode, you’ll learn how to:
    ✨ Spot the “shoulds” running your business decisions (and your schedule)

    ✨ Turn “I should do this for them” into “I choose this because it fits my values and goals.”

    ✨ Set guilt-aware boundaries with clients, pricing, and scope without feeling like a bad person

    ✨ Protect your best energy for high-impact work instead of constant busy work

    ✨ Use “breath spaces,” drivers, and drainers to design a calendar that actually supports you

    ✨ Build an authentic, whimsical, you-shaped brand instead of a “professional mask” that burns you out

    Beverly also shares behind-the-scenes of her upcoming women’s leadership and branding books, plus how she used her own methodology to make her business lighter, more profitable, and more sustainable.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

    👉 Want to build a brand that’s bold, clear, and unforgettable?

    ✨ Clarity Quiz (Free)
    Find out where you are on your branding journey and what to focus on next:
    https://form.jotform.com/250656007927864

    💜 Clarity Chat (Free – 15 Minutes)
    Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
    https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11


    Connect with Beverly:
    🌐 Website: https://www.wickedlybranded.com
    💼 LinkedIn: https://www.linkedin.com/in/beverlycornell
    📲 Follow: @wickedlybranded | @beverlycornell
    Show More Show Less
    50 mins
  • What Are Flying Monkeys Doing To Your BRAND?

    What Are Flying Monkeys Doing To Your BRAND?
    Nov 10 2025
    Are “flying monkeys” — doubt, comparison, perfectionism — secretly wrecking your brand before it even takes off? 🐒✨ In this convo, host Lisa Urbanski and branding strategist Beverly Cornell (Wickedly Branded) break down the sneaky mindset blocks that show up right when you’re about to rebrand, launch, or be more visible.

    You’ll learn:
    • what “flying monkeys” look like for entrepreneurs
    • how Beverly rebranded even while scared
    • a simple way to take action when you don’t feel ready
    • why authentic stories attract better clients
    • how to keep showing up even with imposter syndrome


    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

    👉 Want to build a brand that’s bold, clear, and unforgettable?

    ✨ Clarity Quiz (Free)
    Find out where you are on your branding journey and what to focus on next:
    https://form.jotform.com/250656007927864

    💜 Clarity Chat (Free – 15 Minutes)
    Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
    https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11


    Connect with Beverly:
    🌐 Website: https://www.wickedlybranded.com
    💼 LinkedIn: https://www.linkedin.com/in/beverlycornell
    📲 Follow: @wickedlybranded | @beverlycornell
    Show More Show Less
    39 mins
  • Branding vs. Marketing: What Actually Works

    Branding vs. Marketing: What Actually Works
    Oct 22 2025
    Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.

    Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.

    What you’ll learn (fast):
    • Branding vs. Marketing: who you are vs. how you share it
    • Brand Magic Method: Spark → Ignite → Blaze → Boost
    • Why tactics worked “for a while”…and what to do when they stop
    • Confidence as a byproduct of clarity (goodbye burnout)
    • 3 myths to ditch: logo = brand, more = better, be everywhere
    • Quick prompts to fix your bio, offers, and message today
    If clarity gave you back 10 hours/week, how would you use them?

    Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).

    Follow Beverly: @wickedlybranded | @beverlycornell.

    Share this with a friend who’s posting more but converting less.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

    👉 Want to build a brand that’s bold, clear, and unforgettable?

    ✨ Clarity Quiz (Free)
    Find out where you are on your branding journey and what to focus on next:
    https://form.jotform.com/250656007927864

    💜 Clarity Chat (Free – 15 Minutes)
    Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
    https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11


    Connect with Beverly:
    🌐 Website: https://www.wickedlybranded.com
    💼 LinkedIn: https://www.linkedin.com/in/beverlycornell
    📲 Follow: @wickedlybranded | @beverlycornell
    Show More Show Less
    41 mins
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