In this final episode of Season 4, I take a step back to reflect on some of the biggest themes that have come up throughout the season - from brand strategy and leadership to personal growth and resilience.

I share why brand strategy is essential for every business (not just the big ones), how self-awareness can transform the way you lead and communicate with your team, and a more personal perspective on redundancy - why it doesn't define you, and how it can often become a turning point for something better.

I also want to say a huge thank you to this season's incredible guests - Shan, Anita and Derek - for sharing their insights and experiences.

Season 5 will be back on June 26th - and I can't wait to share what's next.

In the meantime, connect with me by email hello@yaystory.com

On Instagram: https://www.instagram.com/yaystory/

Linked In: https://www.linkedin.com/in/reena---patel/

youTube: https://www.youtube.com/@YouAndYourStoryLTD

Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are.

We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there's a little announcement about something new for me!

In this episode, we're speaking to Derek Thomas - Author, Entrepreneur, Business Owner, Mentor & Coach. I talk to Derek about his story, his 'Why' and his inspiration for writing his latest book - Classroom to Climb.

In his book, Derek doesn't just share his story, he gives you the exact frameworks, strategies, and mindset shifts he used to transform every area of his life. From financial independence to physical vitality to emotional presence, this is a complete blueprint for reinvention.

Plus, 100% of book profits support orphans at Stella Maris Primary School, so every purchase creates real change for children in need. Here's the link to the book if you'd like to have a read and support the school:

https://www.worldofbooks.com/en-gb/products/from-classroom-to-the-climb-lessons-of-resilience-and-growth-book-thomas-derek-9781919360416

If you want to get in touch with Derek, follow him on Instagram https://www.instagram.com/creatinglifechoices/ or visit his website here:

https://www.derek-thomas.co.uk/

And sign up to his newsletter on Linked In here: https://www.linkedin.com/newsletters/the-climb-blueprint-7418942338967957504/