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Marketing Systems for Success

Marketing Systems for Success

Written by: Helen Dickman
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Marketing Systems for Success: Your new home for marketing inspiration and support.

Hi, I’m Helen!

I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.

© 2026 Copyright Blue Palm Marketing Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • EP124: How I've Prepared for a Month Off

    EP124: How I've Prepared for a Month Off
    Feb 25 2026
    In this episode of the Marketing System for Success podcast, Helen shares a behind-the-scenes look at how she’s prepared to step away from her business for a month while travelling to New Zealand and America. She explains how she’s built recurring revenue streams (including her community and retainer-style done-for-you work) to avoid feast-or-famine cycles, and how she’s intentionally developed a client base that supports her values and boundaries. Helen discusses the mindset wobbles she faced - control, ego, and fears about clients leaving - and how she’s practiced letting go through test runs like a previous trip to Canada. She outlines the logistics: pausing the podcast while she’s away, scheduling some marketing in advance, documenting processes with SOPs, and delegating community sessions to clients who will run masterclasses and accountability calls - structured as fair value swaps. Her VA team will handle ongoing admin and client support, with Helen checking in periodically across time zones. She’ll return in early April with a follow-up report, and notes that the community will reopen in April with limited spaces and done-for-you availability starting mid to late April. 00:34 Episode Setup and Trip Plan 03:09 Building Recurring Revenue 06:07 Clients Values and Flexibility 08:12 Mindset Wobbles and Control 10:21 Systems and SOPs to Delegate 12:20 Membership Coverage While Away 16:42 Switching Off and Staying Visible 21:14 Wrap Up and How to Work Together Links: Done For You Marketing: https://www.helendickmancoaching.com/dfy Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
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    23 mins
  • EP123: The Confidence to Be More Visible

    EP123: The Confidence to Be More Visible
    Feb 11 2026

    In today's episode, Helen focuses on building confidence to become more visible in your business.

    She shares personal experiences and insights on overcoming the fears of putting yourself out there, revealing how visibility can create valuable opportunities.

    00:34 Building Confidence to Be More Visible


    03:56 The Importance of Sharing Your Knowledge


    11:01 Practical Tips for Creating Content


    13:37 Conclusion and Weekly Action Challenge

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    14 mins
  • EP122: The Emails That Actually Convert

    EP122: The Emails That Actually Convert
    Feb 4 2026

    In this episode, Helen dives deep into email marketing.

    Learn how to craft emails that convert into discovery calls, link clicks, and sales.

    Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails.

    Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action.

    00:34 Diving into Email Marketing


    00:54 Understanding Unsubscribe Rates


    03:03 Crafting Effective Subject Lines


    04:49 Personalizing Your Emails


    05:26 Clear and Focused Email Content


    08:22 Engaging Call to Actions


    10:06 Final Thoughts and Next Steps


    11:07 Conclusion and How to Connect

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    11 mins
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