Episodes

  • EP121: Instagram vs LinkedIn vs Email: Where Should You Actually Be?

    EP121: Instagram vs LinkedIn vs Email: Where Should You Actually Be?
    Jan 28 2026
    In this episode, host Helen dives deep into the crucial question of where you should focus your online marketing efforts. Covering Instagram, LinkedIn, and email marketing, Helen provides insights into how each platform can benefit your business. Whether you run a visual-based lifestyle brand or offer professional B2B services, learn how to strategically use these platforms to grow your audience and automate your admin tasks. Tune in for actionable advice, real-world examples, and a special action task to optimize your marketing efforts. 00:34 Introduction to This Week's Episode 00:58 Choosing the Right Marketing Platform 02:00 Instagram: The Visual Powerhouse 03:53 LinkedIn: Networking and Professional Growth 06:13 Email Marketing: Direct and Effective 09:42 Strategic Marketing and Client Journey 11:53 Weekly Action and Conclusion 13:59 Final Thoughts Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    14 mins
  • EP120: Why Your Best Clients Aren't Finding You

    EP120: Why Your Best Clients Aren't Finding You
    Jan 21 2026
    In this week's episode of the Marketing Systems for Success podcast, host Helen dives into why some of your best potential clients may not be finding you and offers actionable tips to change that. Helen talks about choosing the right social media platforms, crafting specific messaging to connect with your audience on an emotional level, and ensuring you show up where your ideal clients are already hanging out. She shares personal insights and effective strategies, including the importance of networking and researching where your previous clients discovered you. Helen also introduces her done-for-you content creation service available for a limited time. Tune in for practical advice on making your marketing efforts more effective and streamlined. 00:34 Why Your Best Clients Aren't Finding You 01:11 Choosing the Right Social Media Platforms 05:15 The Importance of Networking 07:47 Refining Your Messaging and Offers 09:36 Actionable Steps to Improve Your Marketing 11:33 Conclusion and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    13 mins
  • EP 119: Find the Points Where You Might Be Losing Sales

    EP 119: Find the Points Where You Might Be Losing Sales
    Jan 14 2026

    Join Helen in this episode of the Marketing Systems for Success podcast as she dives into optimizing your client journey.

    Helen discusses the importance of tracking data, identifying friction points, and making your marketing efforts clearer and more efficient.

    Learn about practical tips for improving visibility, simplifying your sales process, and ensuring potential clients have a seamless experience from discovery to purchase.

    Listen in for actionable steps to plug the gaps in your marketing funnel and make informed decisions to drive success.

    00:34 A Quick Apology and Update

    01:17 Client Journey and Know Your Numbers

    03:37 Identifying and Fixing Friction Points

    06:59 Mapping Out the Client Journey

    08:52 Action Steps and Support

    10:45 Community Updates and Services

    11:56 Conclusion and Listener Appreciation

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me

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    13 mins
  • EP 118: How to Handle Your Marketing Over the Holidays

    EP 118: How to Handle Your Marketing Over the Holidays
    Dec 22 2025
    In this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season. Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively. Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive future growth. Tune in for inspiration and practical tips to make the most of your holiday period. 00:34 Special Holiday Episode: Tips for the Festive Season 02:02 Switching Off: How to Take a Break During the Holidays 05:18 Staying Productive: Making the Most of Quiet Periods 07:58 Planning for the New Year: Strategies for Success 09:55 Join the Community: Virtual Planning Day and Membership Benefits 11:35 Conclusion and Festive Wishes Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    12 mins
  • EP 117: Are You Being Clear Enough?

    EP 117: Are You Being Clear Enough?
    Dec 17 2025
    In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs). She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience. Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality. She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy. 00:37 Are You Being Clear Enough with Your Call to Actions? 01:29 Crafting Effective Call to Actions 04:08 Testing and Auditing Your Call to Actions 05:41 Marketing Support and Community Membership 07:16 Virtual Planning Day and Membership Details 08:41 Conclusion and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    9 mins
  • EP 116: How to Make People Want to Work With You

    EP 116: How to Make People Want to Work With You
    Dec 11 2025
    In this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you. She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content. Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client attraction efforts. Don't forget to join the community sessions for personalized guidance and feedback! 00:34 Introduction to the Episode: Making People Want to Work with You 01:09 Crafting an Effective About Me Page 02:46 Building Trust and Personal Connection 04:01 Showcasing Your Achievements and Personality 06:03 Final Tips and Action Points 08:48 Community and Membership Announcements 10:05 Closing Remarks and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    10 mins
  • EP 115: Testing Your Website's First Impression

    EP 115: Testing Your Website's First Impression
    Dec 3 2025

    In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage.

    She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization.

    Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and straightforward.

    Tune in to learn actionable strategies to make your homepage more effective and user-friendly.

    00:34 Episode Overview and Recap

    00:51 Importance of Having a Website

    01:29 Optimizing Your Homepage

    06:16 Mobile Optimization and Testing

    08:06 Final Tips and Action Steps

    09:27 Conclusion and Next Episode Teaser

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    10 mins
  • EP 114: The Social Media Audit You've Been Avoiding

    EP 114: The Social Media Audit You've Been Avoiding
    Nov 26 2025

    In this episode of the Marketing Systems for Success podcast, host Helen welcomes listeners back after a hiatus.

    Helen discusses the importance of restarting marketing activities without overthinking and provides actionable steps for auditing social media profiles.

    She shares insights from her recent 'done for you' marketing pilot offer, emphasizing the need for consistent updates, clear bios, professional photos, and testing all links.

    Listeners are encouraged to take immediate action to optimize their social media presence.

    For personalized support or more information, Helen invites you to connect with her on LinkedIn.

    Tune in weekly for more tips and mini-training sessions.

    00:33 Restarting After a Break

    01:38 Introducing the New Content Series

    02:55 Auditing Your Social Media Profiles

    04:32 Practical Tips for Social Media Updates

    09:45 Final Thoughts and Encouragement

    11:55 Closing Remarks and Next Steps

    Links: Contact Helen: https://www.helendickmancoaching.com/contact Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    12 mins