Google just made its biggest move in 25 years.

Search is no longer a list of links. It's an AI that synthesises answers, runs 24/7 background agents, and decides which firms to recommend.

In this episode, we break down exactly:

• what changed at Google I/O 2026
• why over half of all searches now end without a single website visit
• and what accounting firms need to do to stay visible when their future clients stop typing and start asking AI.

If you want to know how to improve brand visibility in AI search before your competitors figure it out, this one's for you

👉🏼 https://mitco.tech/how-to-improve-brand-visibility-in-ai-search-engines/

Wondering why your firm is outranked by newer, smaller firms with less expertise?

This is a common problem, and in today's podcast we explain:

• why other firms rank ahead of yours
• the cost of being outranked
• and simple steps to fix it.

Read more at https://mitco.tech/why-cpa-firm-google-rankings-are-bad/

Digital marketing for accounting firms has changed - fast.

In this episode, we unpack a modern, AI-informed strategy built specifically for firms that want to grow with intention.

Inside:

• Why most accounting firms are still marketing like it’s 2019
• The 4 biggest mistakes killing your results (and how to fix them)
• What a high-performing marketing stack looks like in 2026
• The right order to build your marketing for consistent lead flow
• When to DIY vs. bring in a specialist agency
• Realistic timelines - what actually happens after you start

Built for ambitious firms ready to scale smarter.

Read the full report here 👉🏼 https://mitco.tech/digital-marketing-for-accounting-firms-guide/