Google just made its biggest move in 25 years.

Search is no longer a list of links. It's an AI that synthesises answers, runs 24/7 background agents, and decides which firms to recommend.

In this episode, we break down exactly:

• what changed at Google I/O 2026
• why over half of all searches now end without a single website visit
• and what accounting firms need to do to stay visible when their future clients stop typing and start asking AI.

If you want to know how to improve brand visibility in AI search before your competitors figure it out, this one's for you

👉🏼 https://mitco.tech/how-to-improve-brand-visibility-in-ai-search-engines/

Wondering why your firm is outranked by newer, smaller firms with less expertise?

This is a common problem, and in today's podcast we explain:

• why other firms rank ahead of yours
• the cost of being outranked
• and simple steps to fix it.

Read more at https://mitco.tech/why-cpa-firm-google-rankings-are-bad/

Digital marketing for accounting firms has changed - fast.

In this episode, we unpack a modern, AI-informed strategy built specifically for firms that want to grow with intention.

Inside:

• Why most accounting firms are still marketing like it’s 2019
• The 4 biggest mistakes killing your results (and how to fix them)
• What a high-performing marketing stack looks like in 2026
• The right order to build your marketing for consistent lead flow
• When to DIY vs. bring in a specialist agency
• Realistic timelines - what actually happens after you start

Built for ambitious firms ready to scale smarter.

Read the full report here 👉🏼 https://mitco.tech/digital-marketing-for-accounting-firms-guide/

It’s a story we hear all the time. A firm builds a solid reputation, grows steadily on referrals, and hits that $1.5M or $2M revenue mark.

Then… silence. The growth curve flattens out.

If this sounds familiar, you’ve probably hit the accounting firm growth plateau.

Learn how to build a steady pipeline of leads using online marketing 👉🏼 https://mitco.tech/accounting-firm-growth-plateau

Want your accounting firm to show up in AI results?

Join Minnie Profit & Max Refund as we discuss how to rank an accounting firm in ChatGPT by optimizing your content, authority, and site structure the right way.

Read more on our site 👉🏼 https://mitco.tech/how-to-rank-in-chatgpt/

Are website templates the right choice for your accounting firm?

In this episode, we break down the pros and cons of using templated websites versus custom-built solutions. We’ll cover affordability, ease of setup, and built-in CPA features—along with the downsides like limited customization, SEO challenges, and scalability concerns.

Whether you're a small firm looking for a cost-effective option or a growing practice needing a unique online presence, this episode will help you decide.

Plus, we’ll share insights from our experience as a digital agency specializing in websites for accountants.

Read more about this here: https://mitco.tech/accounting-website-templates-pros-and-cons/

AI will continue to have a significant impact on how people search.

With tools like ChatGPT, Alexa, Gemini, etc, how does your Accounting Firm adjust it's SEO strategies to ensure online visibility and lead generation?

This is what we've done for our clients: https://mitco.tech/will-ai-replace-seo/

Join Minnie Profit and Max Return as they discuss 3 top CRMs for CPA firms.

They contrast CRMs vs practice management software, highlighting their distinct focuses on external relationship building versus internal operations.

They review three top CRMs:

✅ Roar!

✅ HubSpot

✅ Zoho

Comparing their features, pricing, and suitability for different firm sizes.

Max & Minnie end with advice on choosing the right CRM based on the specific needs of CPA firms.

Read more or try a 14 day free trial of Roar! here:

https://mitco.tech/crm-for-accountants/