• Mastering Product Demos

  • Sep 3 2023
  • Length: 27 mins
  • Podcast
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Mastering Product Demos

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  • Summary

  • In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.

    They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).

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    Resource mentioned:

    Working Capital: Assembling Your Team (Sean's new book)


    © LeanB2B and SKMurphy
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Management Leadership Economics
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