Masters of Search cover art

Masters of Search

Masters of Search

Written by: Niklas Buschner
Listen for free

About this listen

 Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why SEO agencies will struggle in 2026 | Nick LeRoy

    Why SEO agencies will struggle in 2026 | Nick LeRoy
    Feb 11 2026
    Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO strategy that actually moves the needle. Nick is an independent SEO consultant who helps enterprise brands turn SEO into a revenue-generating channel, not just a traffic report. He's also the mind behind SEOjobs.com and PPCjobs.com, connecting talent with opportunities, and publishes the #SEOForLunch newsletter, read by everyone from enterprise SEOs to Google employees themselves. What makes Nick different? He'll tell you the uncomfortable truths most consultants won't. Like why your 5k/month retainer probably isn't working. Or why "organic visibility captures demand; it doesn't create it." Or why SEO alone won't save a business with a shitty product. Check out these links if you want to learn more about Nick's work: - https://nickleroy.com/blog/seo-freelancing/ - https://www.seojobs.com/ - https://www.ppcjobs.com/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Nick on LinkedIn: https://www.linkedin.com/in/nickleroyseo/
    Show More Show Less
    1 hr and 40 mins
  • The Modern Content Marketer | Maddy (Osman) French | Masters of Search #28

    The Modern Content Marketer | Maddy (Osman) French | Masters of Search #28
    Feb 4 2026
    After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a "content engineer". A marketer who blend process thinking, technical depth, and AI workflow automation to scale content operations efficiently. What makes Maddy's perspective particularly valuable is this combination of agency and in-house experience, paired with genuine technical depth. She's a bestselling author of "Writing for Humans and Robots," a certified content engineer from AirOps, and someone who actually builds RAG pipelines with n8n and Pinecone rather than just talking about AI in abstract terms. We'll explore how content operations are evolving, why she believes most SEO problems are actually process problems, and what it means to be a "content engineer" in 2026 when AI is reshaping how we create, distribute, and measure content success. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Maddy on LinkedIn: https://www.linkedin.com/in/madelineosman/ DigitalOcean on LinkedIn: https://www.linkedin.com/company/digitalocean/ Blogsmith on LinkedIn: https://www.linkedin.com/company/theblogsmith/
    Show More Show Less
    1 hr and 12 mins
  • ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr | Masters of Search #27

    ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr | Masters of Search #27
    Feb 1 2026
    We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them. In this episode we covered (among other things): - His perspective on ChatGPT Ads and what it says about OpenAI’s vision for AGI - Google’s efforts to increase monetization in AI Mode - Why Meta bought Manus for $2B and how this might be just another problem for ChatGPT - The insane growth of AI companion tools like CharacterAI (500M visits and Ø 14-minute session durations) - His take on the State of Search Q4/2025 report from Datos and Sparktoro ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Malte on LinkedIn: https://www.linkedin.com/in/landwehr/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/
    Show More Show Less
    48 mins
No reviews yet