Episodes

  • How to get started with OpenClaw | Alfred Simon

    How to get started with OpenClaw | Alfred Simon
    Feb 18 2026
    This episode will be about AI. But not the ChatGPT kind of AI, but the building agents kind of AI. We’ll talk about what Alfred has been cooking over the last months, what FAFO really means (not just what the acronym stands for), and about this new kid on the AI block: OpenClaw. If you want to understand where AI-powered marketing is actually heading, not the LinkedIn hype, but the messy, exciting reality of building stuff every single day, this is the conversation Check out these helpful links Repo: https://github.com/Pitcocy/niklas-podcast The OpenClaw guy if you want to get inspired:https://x.com/AlexFinn YouTube video with some extra context about setup:https://www.youtube.com/watch?v=3GrG-dOmrLU Use cases: https://www.youtube.com/watch?v=Q7r--i9lLck OpenClaw website: https://openclaw.ai/ Their link to the repo, that you can use to feed to Claude during setup: https://github.com/openclaw/openclaw ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Alfredt on LinkedIn: https://www.linkedin.com/in/alfred-simon/ Alfred on X: https://x.com/AlfredSimon Alfred on YouTube: https://www.youtube.com/@alfredsimonai
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    1 hr and 21 mins
  • Why SEO agencies will struggle in 2026 | Nick LeRoy

    Why SEO agencies will struggle in 2026 | Nick LeRoy
    Feb 11 2026
    Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO strategy that actually moves the needle. Nick is an independent SEO consultant who helps enterprise brands turn SEO into a revenue-generating channel, not just a traffic report. He's also the mind behind SEOjobs.com and PPCjobs.com, connecting talent with opportunities, and publishes the #SEOForLunch newsletter, read by everyone from enterprise SEOs to Google employees themselves. What makes Nick different? He'll tell you the uncomfortable truths most consultants won't. Like why your 5k/month retainer probably isn't working. Or why "organic visibility captures demand; it doesn't create it." Or why SEO alone won't save a business with a shitty product. Check out these links if you want to learn more about Nick's work: - https://nickleroy.com/blog/seo-freelancing/ - https://www.seojobs.com/ - https://www.ppcjobs.com/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Nick on LinkedIn: https://www.linkedin.com/in/nickleroyseo/
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    1 hr and 40 mins
  • The Modern Content Marketer | Maddy (Osman) French

    The Modern Content Marketer | Maddy (Osman) French
    Feb 4 2026
    After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a "content engineer". A marketer who blend process thinking, technical depth, and AI workflow automation to scale content operations efficiently. What makes Maddy's perspective particularly valuable is this combination of agency and in-house experience, paired with genuine technical depth. She's a bestselling author of "Writing for Humans and Robots," a certified content engineer from AirOps, and someone who actually builds RAG pipelines with n8n and Pinecone rather than just talking about AI in abstract terms. We'll explore how content operations are evolving, why she believes most SEO problems are actually process problems, and what it means to be a "content engineer" in 2026 when AI is reshaping how we create, distribute, and measure content success. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Maddy on LinkedIn: https://www.linkedin.com/in/madelineosman/ DigitalOcean on LinkedIn: https://www.linkedin.com/company/digitalocean/ Blogsmith on LinkedIn: https://www.linkedin.com/company/theblogsmith/
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    1 hr and 12 mins
  • ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr

    ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr
    Feb 1 2026
    We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them. In this episode we covered (among other things): - His perspective on ChatGPT Ads and what it says about OpenAI’s vision for AGI - Google’s efforts to increase monetization in AI Mode - Why Meta bought Manus for $2B and how this might be just another problem for ChatGPT - The insane growth of AI companion tools like CharacterAI (500M visits and Ø 14-minute session durations) - His take on the State of Search Q4/2025 report from Datos and Sparktoro ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Malte on LinkedIn: https://www.linkedin.com/in/landwehr/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/
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    48 mins
  • M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com

    M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
    Jan 28 2026
    M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility. My guest today is Daphne Monro, who is Head of Website & Content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting network powering over 3 million sites. She lived through multiple high-stakes domain migrations and rebrands, and knows the ins and outs of how to make this a success. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Daphne on LinkedIn: https://www.linkedin.com/in/daphne-jasmine-monro-b26b87122/ hosting.com on LinkedIn: https://www.linkedin.com/company/wearehostingcom/
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    1 hr and 4 mins
  • Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group

    Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group
    Jan 21 2026
    My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night. At Aviv Group, Björn oversees a 30-person team building SEO infrastructure for some of the biggest real estate platforms across France, Germany, Belgium. I’m very much looking forward to diving deep into Product-Led SEO at enterprise scale, managing teams across multiple countries and brands, and what it’s like to have a full-time job while hosting or co-hosting the SEOPRESSO Podcast and the SEO Product Unveiled podcast. ▶ Links mentioned in the podcast 🔗 - https://www.amazon.de/Extreme-Ownership-Navy-Seals-Lead/dp/1250183863 - https://seopresso.com/ - https://www.linkedin.com/pulse/good-seo-bad-bj%C3%B6rn-darko-dytvf/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Björn on LinkedIn: https://www.linkedin.com/in/bjoerndarko/ Aviv Group on LinkedIn: https://www.linkedin.com/company/aviv-group/
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    1 hr and 16 mins
  • The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite

    The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite
    Jan 14 2026
    Graphite is nothing like your typical agency. While most agencies sell slides and strategic decks, Graphite builds things. While others work on hundred-item SEO audits, they obsess over the 5% of work that actually drives results. They've proven this approach in SEO with companies like Rippling, Webflow, Notion, and Upwork, and now they're applying the same ruthless focus to AI search. That's why I'm excited to have Ethan Smith, CEO of Graphite, on the show today. Ethan has led Graphite to the absolute forefront of Answer Engine Optimization, one of the largest new marketing channels we've seen in over a decade. He already gave the ultimate guide to AEO on Lenny’s podcast a couple of weeks ago, but I felt like a lot of questions remained unanswered. So I asked him to do a follow-up deep dive, and now we’re here. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Ethan on LinkedIn: https://www.linkedin.com/in/ethanls/ Graphite on LinkedIn: https://www.linkedin.com/company/graphitehq/
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    1 hr and 8 mins
  • If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify

    If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify
    Jan 7 2026
    Lodgify is a €30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against Airbnb through direct bookings. And over the years they have built a significant SEO and organic footprint contributing that growth. Joining me on the latest episode of the #MastersOfSearch is Volodymyr Korol, VP of Marketing at Lodgify. He joined in 2024 to restructure the entire 30+ person marketing organization across eight functions to drive sustainable ARR growth. I was curious to learn more about how he leads such a big marketing org, how we thinks about SEO fitting into the bigger picture, and where he sees organic growth, SEO, and AI Search heading. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Volodymyr on LinkedIn: https://www.linkedin.com/in/volodymyrkorol/ Lodgify on LinkedIn: https://www.linkedin.com/company/lodgify/
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    56 mins