Most B2B companies don’t lose deals on product.

They lose before the buyer even understands why they should care.

In our latest episode of MATCH B2B INSIGHTS, we talk about something uncomfortable for a lot of founders and GTM leaders:

Branding is not about being seen. It’s about being relevant to one specific pain at the exact moment it matters.

We see brilliant Israeli companies lose global deals because:

• Their story is too broad

• Their messaging sounds like everyone else

• Buyers can’t explain what they actually do after one call

In this episode, Brenda and I break down branding as a survival skill. Not logos. Not buzzwords. Real positioning that helps sales close.

If your company struggles to explain its value in 30 seconds, this episode is for you.

Most Israeli B2B websites fail abroad for one simple reason.

They talk like engineers. Global buyers think like executives.

Last quarter, we worked with an Israeli cyber company trying to break into the US market. Their homepage was packed with features, modules, and acronyms. Technically impressive. Commercially invisible.

Nothing moved.

Only when we rewrote the site around liability exposure, audit risk, and cost of downtime did meetings start appearing on calendars. Same product. Same team. Different language.

This is not a copywriting problem. It is a buyer-pain problem.

In our latest MATCH B2B INSIGHTS roundtable, we break down what actually drives global website performance for Israeli SMEs expanding to the US and Europe:

• Why feature-led messaging quietly kills SDR conversion

• How websites should be built to support real outbound and inbound workflows

• What global buyers react to emotionally, not what founders love explaining

• Why urgency beats perfection every time

• How data, feedback, and localization decide whether you scale or stall

If your website still leads with “next-gen platform” instead of “this is what it saves you”, this episode will be uncomfortable. And useful.

Busy teams. Full calendars. Non-stop activity. And yet the pipeline barely moves.

In this episode of MATCH B2B INSIGHTS, Brenda, Daniel Weiss, and Benny Fluman break down why so many B2B companies look productive on the surface while revenue quietly stalls underneath.

This is not a conversation about tactics, hacks, or doing more. It’s about the hidden gap between activity and an actual revenue system.

The discussion explores:

• Why activity without system design creates motion but no control

• How ignoring buyer maturity leads to wasted outreach and burned budgets

• Why authority is about reducing buyer uncertainty, not increasing noise

• How SDRs, sales, content, pricing, tools, and AI must reinforce one system — not compete with each other

If your marketing and sales teams are working hard but results feel fragile, this episode will help you identify where the system breaks — and why more effort is not the answer.

Less activity. More clarity. Real revenue architecture.