A 10-foot-by-20-foot seating chart, a 400-person gala, and a client casually adding guests up to the last minute. What could possibly go wrong? Plenty.
In this episode of Mayhem & Method, Jen Santos talks with Andrew Roby of Andrew Roby Events about a multi-day conference that turned into a master class in why "just a few more people" is never just a few more people.
What starts as a tightly planned awards gala — with assigned seating, sponsor tables, QR-code check-in, place cards, meal counts, and a massive printed seating chart — quickly spirals when the client starts handing over revised guest lists an hour before doors open. Then came the screenshots, the surprise attendees, the dietary restrictions, the sponsor table shuffle, and, because apparently the universe was not done, the wrong script in the teleprompter.
Andrew walks through how his team kept guests feeling respected, worked with catering to salvage the meal situation, called an emergency intermission to fix the program, and later made the hard but necessary call to walk away from a client.
Top Takeaways from Drew & Jen's convo:
- A plan only works if people follow it. Revolutionary, we know. But no seating chart, BEO, or run of show can save you from a client freelancing at the eleventh hour.
- Last-minute guests are not just "extra chairs." They are meals, linens, dietary needs, sponsor relationships, floor plans, staffing shifts, and one very tired planner doing emotional damage control in dress shoes.
- Post-event debriefs matter, especially when things go sideways. Andrew's process of gathering feedback from vendors, venues, AV, and the planning team shows the difference between blaming and actually learning. One is useful. The other gets you fired as a client.
Links:
andrewrobyevents.com
IG @andrewrobyevents | Facebook @AndrewRobyEvents | LinkedIn @andrewrobyeventplanner
This episode was produced by Audiotocracy Podcast Production.