What if nothing you do in your business is wasted? Because all of your efforts are compounding, even if your results appear lacklustre?

In this episode, I reflect on 2025, the year that demanded relentlessness — not hype, not hustle-for-show, but quiet, stubborn commitment when clients weren't buying and things aren't turning out the way you hoped. I share the behind-the-scenes story of launching Momentum Mastermind… and why it only worked on the third attempt.

This episode about momentum that’s built, not manufactured. About effort that compounds long before results show up. And about why belief — not format, not funnels, not perfection — is often the missing ingredient.

If you’ve ever wondered whether your work is leading anywhere… this conversation might land exactly where you need it.

1. Why no effort is ever truly wasted — even when it feels like it went nowhere

2. The real reason my first two versions of Momentum didn’t work (and what changed the third time)

3. The question that quietly determines whether a group program thrives or fizzles

4. Why commitment beats motivation — every time

5. The one thing I do before designing any group program — and why skipping it keeps people stuck

6. The manifesto principle that got me out of two years of “coulda, woulda, shoulda”

7. The uncomfortable truth about why people don’t commit (and why it matters more than strategy)

8. How to tell whether you’re over-engineering… or avoiding the real work

9. Why business often only makes sense in hindsight

If your success were inevitable and it was only a matter of 'when', would this stop overthinking? What effort would you keep making, even without proof?

Join me on Feb 11, 2026 for our hands-on, practical workshop, Design your $400K Offerings Ecosystem for 2026.

Forget funnels; think ecosystems instead.

In this episode, we explore a radical shift in how people find information, seek answers, and making buying decisions. From linear to circular, this episode explores practical ways to approach your marketing, sales, and business growth in 2026, that responds to how humans actually buy.

You’ll learn:

• What an offering ecosystem is, how it differs from a typical offer “suite”, and why it matters
• The single most important approach to take to creating bingeable marketing content
• How to turn bingers to buyers
• The marketing channel you're neglecting and why it can't be an afterthought if you want people to buy straight from your content

Join me on Feb 11, 2026 for our hands-on, practical workshop, Design your $400K Offerings Ecosystem for 2026. Register now: https://www.hustleandheart.com.au/redirect-offerings-ecosystem/

2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed.

In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's businesses navigating uncertainty, changing buyer behaviour, and what many are calling a trust recession.

We talk about ego and embarrassment, identity and conditioning, adaptability, collaboration, and why clarity consistently outperforms cleverness. We explore why some business owners are accelerating while others feel stuck, exhausted, or quietly disengaged, plus, what actually makes the difference.

• Why “cringe” (ego and embarrassment) is one of the biggest things holding business owners back—and how to stop letting it run your decisions
• The difference between unwavering commitment and conditional effort, and why it’s such a powerful separator
• How emotional regulation and social conditioning quietly shape your business results
• Why adaptability mattered more than ever in 2025 – and what it really looks like in practice
• How to think about your offerings as an ecosystem, not a collection of disconnected services
• Why asking directly for what you want is a business skill (and how many of us were conditioned not to)
• Why clarity consistently beats cleverness, especially for highly experienced experts
• How collaboration became a growth strategy in a trust-starved market
• The role identity plays in either accelerating or sabotaging your business growth
• Why relationships, community, and genuine connection are becoming the real competitive advantage

If you’re building a values-led business, feeling the shift in how people buy, or questioning what actually matters now, then this episode will help you recalibrate and move forward with more confidence and conviction.

Ready to design your 2026 Offerings Ecosystem? Join me on February 11.

You’ll walk away with:

What if coaching wasn’t just a business model but a radical act of equity, care, and future-making?

In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book, executive coach, DEI strategist, and thought leader reshaping the future of coaching.

We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual transformation, but collective liberation.

You’ll hear:

• How Trudi’s early work in theatre, youth development, and social psychology shaped her radically human approach to coaching
• The surprising overlap between DEI work and coaching, and why both are essential in navigating this moment of cultural tension and change
• The critical difference between building a business and building a body of work, and how to know when it’s time for more meaning
• How we can (and must) decentralise the coaching industry and equip everyone in human-facing roles with these essential skills

This episode is a call to every coach, facilitator, and values-based business owner who wants to go deeper, lead better, and create a legacy that lasts.

What if your online content could close sales for you without a single sales call, pitch, or email funnel?

Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells.

In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn:

• The subtle yet powerful difference between content that builds authority and content that drives sales
• Why so many skilled service providers are invisible to their dream clients (and how to fix this – fast)
• The future-proof platforms you should be focusing on and what you can ditch
• How to warm people up enmass without them ever having to have sales conversations

My Ignite Visibility Accelerator kicks off on Oct 27 for owners who want to sell direct from their content, while building their professional reputation: https://www.hustleandheart.com.au/ignite/

Grab your free copy of the Content Rebels Guide to GEO Success: https://contentrebels.com.au/shop/your-guide-to-geo-success/

Watch the recording to my Becoming Unforgettable masterclass: https://www.hustleandheart.com.au/becoming-unforgettable/

Selling your ideas, expertise, and approach leads too often to feelings of 'pick me', making us feel that WE are the product. Personal branding advice often encourage this - to package pieces of yourself, and turn your personality into a caricature.

Which means rejection can feel very very personal.

But here’s the truth: you are not for sale. In this episode, we explore what it really means to claim your authority without reducing yourself to a transaction.

You’ll learn:

• The hidden danger of wanting to liked online and how we mistake popularity for success.
• Why expertise isn’t about credentials or certificates.
• The surprising shift that helps people take you seriously.
• How to stop competing on price (and start leading with value).
• What the boldest leaders do differently when positioning themselves.
• How to make business feel less personal and more personal at the same time, to stand out without fearing rejection.
• The one thing that makes your expertise timeless — even in a changing world.

You are not a commodity. You are a leader, and it’s time to position yourself that way. Join us in Sydney, September 17, for Reputation to Revenue.

Starting something new in your business is fun and easy. But stopping what no longer serves you? That’s the hard part.In this episode, we dive into why letting go is the overlooked side of growth — and why clinging to antiquated conditioning, outdated beliefs, old habits, and tired ways of working keeps us stuck, small, and invisible.

If you’ve been sensing that the next stage of your business or career requires a bold shift, this one’s for you.

You'll learn:

• Why “starting fresh” isn’t the whole story of growth.
• The hidden cost of holding onto outdated ways of working.
• The overlooked mindset shift that makes bold moves possible.
• Why being specific is scary – and why it's so powerful.
• The surprising truth about confidence (and when it actually shows up).
• The quiet habit that’s been keeping you small — without you even realising it.

It’s time to stop planting seeds in a crowded garden. Let’s clear space so your next chapter can flourish.

Your professional reputation is a bankable asset – it can pay dividends when you know how to turn your reputation into revenue.

In this episode, Brook McCarthy is joined by two experts in building reputations and monetising thought leadership – Kathy Rhodes of the Thought Alchemist, and Erin Huckle of Chuckle Communications.

We talk about what it really mean to be a thought leader — and how to build this without feeling silly, pretentious, or like you’re shouting into the void?

We dig into the reality of building a professional reputation that doesn’t just look good online — but also creates real opportunities, partnerships, and revenue.

You'll learn:

• Counterintuitive advice to reduce your risk and build your profile right now.

• The uncomfortable truth about challenging the status quo (and why that’s where credibility lies).

• How to reframe self-promotion so that it feels natural and generous.

• The three qualities that every thought leader needs.

• Why being visible isn’t enough — and how to connect your reputation building to grow your revenue.

• How building your thought leadership is the key that unlocks opportunities that comes to you, premium-paying clients, and personally meaningful, hugely satisfying work.

If you’ve ever wondered how to grow your profile without burning out or faking it, this conversation will spark fresh ideas and give you practical starting points.

Join us in Sydney on September 17 for Reputation to Revenue! A big shift can happen in just one moment – don't miss this if you want to grow your reputation, build your thought leadership, and translate this into burgeoning revenue and profit. Nab your ticket now: https://reputation-revenue.club/