Join host Chuck Fetterly in this insightful episode of Media in the Moment as he delves into the critical importance of understanding your market when investing in paid media.

Chuck emphasizes that successful advertising campaigns don't just begin with tactics; they start with a deep comprehension of who your audience is. By knowing your target audience beyond simple demographics, you can craft messages that truly resonate, choose the right media mix, focus your ad spend strategically, and optimize the timing of your campaigns.

Discover how these elements work together to drive higher engagement and achieve measurable results in today's complex media landscape.

Highlights:

00:52 Where to Start

01:27 Knowing Your Market

02:47 Tailored Messaging

03:03 Choosing the Right Media Mix

03:52 Ad Spend

04:36 Timing is Everything

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more at: https://tec-direct.com/the-power-of-knowing-your-market/

Navigating a Future Without Third-Party Cookies

In this solo episode of Media in the Moment, Chuck Fetterly discusses the significant shift in digital marketing following Google's third postponement of third-party cookies' deprecation in Chrome. He emphasizes the importance for marketers to adapt by enhancing their data collection methods, exploring new tech solutions, and preparing for a future of advertising that respects user privacy and complies with global regulations.

00:00 Welcome to Media in the Moment: Solo-cast Edition

00:11 Understanding Third-Party Cookies and Google's Delay

01:29 The Impact on Marketers and the Shift Towards Privacy

02:16 Exploring Alternatives to Third-Party Cookies

04:06 Leveraging First-Party Data and CRM Tools

05:30 The Rise of Contextual Advertising

06:34 Conclusion: Adapting to a Cookie-less Future

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more at https://tec-direct.com/advertising-in-a-cookie-less-world/.

Dive into the art and science of ad optimization with Chuck Fetterly on this quick "Q&A Tuesday" episode of Media In The Moment.

Chuck unravels the complex yet critical process of refining ad performance to achieve the best possible results. From the early days of Direct Response TV and Radio ads to the sophisticated digital strategies of today, learn how ad optimization has evolved. Discover how a blend of strategy and technical know-how can lead to highly targeted, engaging, and effective campaigns that not only boost click-through and conversion rates but also enhance brand visibility and media efficiency. Whether you're a marketer aiming for maximum reach and frequency, or you're focused on data-driven insights for precise targeting, this episode is your guide to ensuring your campaigns deliver the outcomes you desire.

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more about ad optimization at https://tec-direct.com/testing-strategies-for-online-ad-optimization/.