Join host Chuck Fetterly in this insightful episode of Media in the Moment as he delves into the critical importance of understanding your market when investing in paid media.

Chuck emphasizes that successful advertising campaigns don't just begin with tactics; they start with a deep comprehension of who your audience is. By knowing your target audience beyond simple demographics, you can craft messages that truly resonate, choose the right media mix, focus your ad spend strategically, and optimize the timing of your campaigns.

Discover how these elements work together to drive higher engagement and achieve measurable results in today's complex media landscape.

Highlights:

00:52 Where to Start

01:27 Knowing Your Market

02:47 Tailored Messaging

03:03 Choosing the Right Media Mix

03:52 Ad Spend

04:36 Timing is Everything

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more at: https://tec-direct.com/the-power-of-knowing-your-market/

Navigating a Future Without Third-Party Cookies

In this solo episode of Media in the Moment, Chuck Fetterly discusses the significant shift in digital marketing following Google's third postponement of third-party cookies' deprecation in Chrome. He emphasizes the importance for marketers to adapt by enhancing their data collection methods, exploring new tech solutions, and preparing for a future of advertising that respects user privacy and complies with global regulations.

00:00 Welcome to Media in the Moment: Solo-cast Edition

00:11 Understanding Third-Party Cookies and Google's Delay

01:29 The Impact on Marketers and the Shift Towards Privacy

02:16 Exploring Alternatives to Third-Party Cookies

04:06 Leveraging First-Party Data and CRM Tools

05:30 The Rise of Contextual Advertising

06:34 Conclusion: Adapting to a Cookie-less Future

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more at https://tec-direct.com/advertising-in-a-cookie-less-world/.

Dive into the art and science of ad optimization with Chuck Fetterly on this quick "Q&A Tuesday" episode of Media In The Moment.

Chuck unravels the complex yet critical process of refining ad performance to achieve the best possible results. From the early days of Direct Response TV and Radio ads to the sophisticated digital strategies of today, learn how ad optimization has evolved. Discover how a blend of strategy and technical know-how can lead to highly targeted, engaging, and effective campaigns that not only boost click-through and conversion rates but also enhance brand visibility and media efficiency. Whether you're a marketer aiming for maximum reach and frequency, or you're focused on data-driven insights for precise targeting, this episode is your guide to ensuring your campaigns deliver the outcomes you desire.

Host: Chuck Fetterly

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Learn more about ad optimization at https://tec-direct.com/testing-strategies-for-online-ad-optimization/.

Determining Your Media Budget: A Comprehensive Guide

In this episode of Media in the Moment, host Chuck Fetterly dives into the complexities of setting a media budget for an advertising campaign.

Covering a wide array of considerations including desired outcomes, creative formats, target audience demographics, geographic focus, device usage, optimal timing, and campaign duration, Chuck emphasizes the strategic nature of budget planning. He introduces key concepts such as reach and frequency, effective frequency, and how they influence budget decisions, alongside tools and software used in the industry. For direct marketers, he touches on calculating media cost per lead or acquisition.

00:00 Welcome to Q&A Tuesday: Setting Your Media Budget

00:53 Understanding Media Budget Considerations

00:59 Key Factors Influencing Your Media Budget

02:25 Strategic Planning and Media Budgeting

02:51 Reach, Frequency, and Effective Frequency Explained

04:39 Practical Tips for Direct Marketers

05:35 Concluding Thoughts and Resources

Host: Chuck Fetterly

Media In The Moment is a podcast from ⁠TEC Direct Media⁠, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Show notes are available at https://tec-direct.com/setting-a-media-budget/

Visit https://tec-direct.com/media-buying-tips/ for more media buying tips.

A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.

Show notes at https://tec-direct.com/first-party-data-email/

Host: Charles Fetterly

Guest: Jaffer Ali

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP.

Show notes at https://tec-direct.com/drive-ecommerce-amazon/.

Host:  Heidi Mader

Guests:  Charles Fetterly, Nate Marshall

Media In The Moment is a podcast from ⁠⁠⁠⁠TEC Direct Media⁠⁠⁠, a top media buying agency based in Chicago, Illinois.

We plan and buy media for ⁠⁠agencies⁠⁠, ⁠⁠brands⁠⁠, and ⁠⁠artists⁠⁠ so they can generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT.

Host:  Charles Fetterly

Guest:  Dave Boretti

Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is.  Pre-pandemic research showed that over one-third of Americans listen to podcasts every month.  The number of available podcasts has doubled in recent years from 500,000 to more than 1 million.  There's something for everyone, and listeners of all ages are tuning in regularly.

Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/

Media In The Moment is a podcast from ⁠⁠⁠⁠TEC Direct Media⁠⁠⁠, a top media buying agency based in Chicago, Illinois.

We plan and buy media for ⁠⁠agencies⁠⁠, ⁠⁠brands⁠⁠, and ⁠⁠artists⁠⁠ so they can generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT.

As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.

Show notes at https://tec-direct.com/connected-tv-podcast-2/

Host:  Charles Fetterly

Guests:  Kim Warren, Nate Marshall

Media In The Moment is a podcast from ⁠⁠⁠TEC Direct Media⁠⁠, a top media buying agency based in Chicago, Illinois.

We plan and buy media for ⁠agencies⁠, ⁠brands⁠, and ⁠artists⁠ so they can generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT.