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Million Dollar Agent

Million Dollar Agent

Written by: John McGrath Tom Panos & Troy Malcolm
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Practical tips and strategies from Australia’s leading real estate minds on how to massively grow your sales business.© 2026 Million Dollar Agent Economics
Episodes
  • Things Real Estate Agents Can Learn From The Best Restaurant In The World
    Oct 19 2026

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    What can a real estate agent learn from one of the world’s best restaurants? A lot more than you might think.

    In this episode of Million Dollar Agent, Tom Panos, John McGrath and Troy Malcolm unpack the extraordinary standards behind a Michelin-star dining experience and translate them into practical lessons for real estate.

    • Know exactly who you are: The best businesses don’t try to be everything to everyone. They know what they stand for and deliver it relentlessly.
    • Location is no excuse: If your service is extraordinary enough, people will seek you out. This restaurant proves it, with guests travelling hours for the experience.
    • Own every touchpoint: From the moment a customer arrives to the moment they leave, every detail is deliberately designed. What would that look like at your open homes, auctions, listing presentations and settlements?
    • Systemise the magic: Great customer experiences shouldn’t happen by accident. Build memorable moments into your process so they happen every single time.
    • Make the small things matter: Sometimes it’s not an expensive gift that gets remembered. It’s noticing something about a client that proves you were actually listening.
    • Stop giving clients too many choices: Great professionals make clear recommendations. Instead of overwhelming vendors with marketing options, confidently recommend the campaign you believe will deliver the best result.
    • Create an experience people talk about: The transaction might finish at settlement, but the way you make people feel can keep generating referrals for years.
    • Build a culture of extraordinary standards: Premium service isn’t the work of one superstar. The entire team has to buy into the standard.

    Plus, the team discusses signs of changing buyer activity, whether we could be getting closer to the property market bottom, and why agents need to finish 2026 strongly if they want to hit 2027 with momentum.

    The big question for every agent: Are you simply providing a real estate service, or are you creating an experience people remember?

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    28 mins
  • How Competitive Agents Can Be Gracious When Losing a Listing
    Sep 28 2026

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    For years, a decent market could cover up ordinary agent work. Buyers turned up, competition pushed prices along, and deals still got done.

    That’s changing. In this week’s Million Dollar Agent, John McGrath, Troy Malcolm and I talk about the skills agents need when the market stops doing the heavy lifting: honest pricing conversations, proactive buyer work and the discipline to keep creating opportunities.

    One question I ask in the episode: Are you waiting for the market to get better, or are you getting better?

    • 00:00 — Grand finals, underdogs and the power of belief
    • 04:20 — Competitive drive and losing a listing with grace
    • 06:34 — The return of real estate skill
    • 10:22 — Proactive buyer work and private appointments
    • 19:23 — Following up buyers who miss out at auction
    • 21:20 — Better pricing conversations with sellers
    • 23:48 — Rates, borrowing capacity and controlling what you can
    • 28:33 — The daily contact that creates future listings


    The market may be harder. That’s exactly when a good agent becomes more valuable.

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    31 mins
  • Your Listing Isn’t Stale. Your Price Is Wrong.
    Sep 14 2026

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    We unpack why some homes are still attracting fierce competition while other listings stall, and why borrowing capacity is shaping buyer urgency more than the headlines. We lay out a practical plan for turning stale listings into sold listings by telling the truth on price, resetting the method of sale, and using campaign data to guide decisions.


    • daylight saving chat and why spring changes buyer energy
    • strong auction competition when the guide matches today’s market
    • the acceptance economy and why affordability beats headline price drops
    • why 60 to 90 days on market creates a stigma and a digital fingerprint
    • vendor management that starts with an updated CMA and specific buyer feedback
    • why price is the main lever and small reductions often don’t shift demand
    • when a deadline campaign or re-auction can re-energise a stale listing
    • presentation upgrades that help once price is aligned, including styling and new photography
    • tracking online views, enquiries, inspections and downloads in the first 7 to 10 days


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    27 mins
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