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Mistakes That Made Me

Mistakes That Made Me

Written by: Eman Ismail
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About this listen

 Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.

Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.

Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.© 2026 Eman Copy Co All Rights Reserved. Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • "Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]

    "Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]
    Nov 25 2025
    Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode (an Oldie But Goodie), she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners.We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools.Links from the show:https://sidekickcoo.com https://sidekickcoo.com/great-big-list-of-kpis https://emancopyco.com/627 (This is an affiliate link for The 627 Advisory Board)Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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    1 hr and 35 mins
  • “My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]

    “My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]
    Nov 11 2025
    Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!)In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. (It's an Oldie But Goodie!)I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury.Together, we examine how tying your identity too closely to business successes can often be disastrous. Laura’s website: https://www.laurajanebarnes.com/Laura on Instagram: @heyitslaurajaneLaura on LinkedIn: https://www.linkedin.com/in/heyitslaurajane/“It Costs That Much” on Spotify: https://open.spotify.com/track/4nu49nwy5BZ2OVGQlWVLea?si=16b40becd4064778“We Don’t Owe You Affordability” on Spotify: https://open.spotify.com/track/4PmbzVBboRLPKzSAxn0RGG?si=3ed4fcdd30234e34Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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    1 hr and 22 mins
  • The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked

    The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
    Oct 28 2025

    On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy.


    We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal.


    We also get into experimenting (even with a small list), writing that sounds like you (not a template), values-led marketing, and staying consistent when life gets busy.


    If you want marketing emails people open, read and buy from, this episode gives you strategies you can implement today.


    Check out the Freelance Business Unlocked website & subscribe to the podcast: https://www.freelancebusinessunlocked.com/

    Connect with Anja on Linkedin: https://www.linkedin.com/in/anjalordanic/

    Loving the podcast?


    • Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
    • Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts


    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

    • Fill in the enquiry form on this contact page: https://emancopyco.com/contact/


    Want to learn with me?

    • Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
    • Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/


    Say hi 👋🏽

    • Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
    • Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/


    Tools for your business: (Affiliate links 👇🏽)


    Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
    Show More Show Less
    59 mins
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