Tracing the roots of America's sporting mega event, the Super Bowl from the sport's modest origins in a small Northeast Ohio city to a global cultural spectacle. We take a trip through the rise of the National Football League and its signature event that has morphed from a celebration of Americana into one of the biggest worldwide annual cultural events. More than just a championship game, the Super Bowl has become a massive stage for artistic expression through glitzy halftime shows and commercials that continue to move marketing yardsticks forward.