Want personalised coaching from me? Check out Balanced Business Bootcamp.

📲 Grab my free Social Media Guide for Motion Designers.

I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience questions about pricing strategies and using social media to connect with potential clients.

We discussed:

✅ My journey from full-time motion designer to Motion Hatch.
✅ How to create a unique niche and use your positioning to stand out.
✅ What are productised services and do they work?
✅ What are the best ways to structure pricing packages?
✅ What's working right now on social media to get clients?
✅ What should you do if cold outreach isn't working?
✅ The pressures and imposter syndrome that comes with using LinkedIn.

Doodledo: Website
Luke Stanley: LinkedIn

Listen next: Our episode with studio owner's, Illenia and Luca.

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

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🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricing

Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients.

I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York Times and Google.

We discussed:

✅ How Luca and Illenia built and grew two successful studios
✅ How their teams are structured and their advice for hiring
✅ How they use their social media and portfolio to attract dream projects
✅ What systems they find essential for any freelancer or studio owner

Illo: Website
Algo: Website

Listen next: Our episode with studio owner, Karl Doran.

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast.

I get questions all the time about specific problems that motion designers face when running their businesses.

So, the chances are that you're facing these problems, too.

In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your project files and how much time you should actually be spending on outreach.

In this episode, I cover:

- How to justify long timelines to clients

- How to stand out amongst other motion designers

- Should you charge for project files?

- How to build a profitable subscription-based motion design business

- How to find time and motivation for business tasks
- How to write the best copy for LinkedIn
- How much time you should be spending on outreach

Links Mentioned:
Sign up to our email list here
Submit a question here
Download our Vivid Vision Exercise
Download our Social Media Guide 2.0 📲
Joe Walker: LinkedIn
Hemmingway App*
Speechify*
Grammarly

(Any links above marked with a * are affiliate links. Using this link means we get a little kickback, but it doesn't cost you anything.)

Free resources to grow your career:
💸 Get your next client in 5 days!

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast
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