Want personalised coaching from me? Check out Balanced Business Bootcamp.

📲 Grab my free Social Media Guide for Motion Designers.

I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience questions about pricing strategies and using social media to connect with potential clients.

We discussed:

✅ My journey from full-time motion designer to Motion Hatch.
✅ How to create a unique niche and use your positioning to stand out.
✅ What are productised services and do they work?
✅ What are the best ways to structure pricing packages?
✅ What's working right now on social media to get clients?
✅ What should you do if cold outreach isn't working?
✅ The pressures and imposter syndrome that comes with using LinkedIn.

Doodledo: Website
Luke Stanley: LinkedIn

Listen next: Our episode with studio owner's, Illenia and Luca.

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

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🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricing

Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients.

I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York Times and Google.

We discussed:

✅ How Luca and Illenia built and grew two successful studios
✅ How their teams are structured and their advice for hiring
✅ How they use their social media and portfolio to attract dream projects
✅ What systems they find essential for any freelancer or studio owner

Illo: Website
Algo: Website

Listen next: Our episode with studio owner, Karl Doran.

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast.

I get questions all the time about specific problems that motion designers face when running their businesses.

So, the chances are that you're facing these problems, too.

In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your project files and how much time you should actually be spending on outreach.

In this episode, I cover:

- How to justify long timelines to clients

- How to stand out amongst other motion designers

- Should you charge for project files?

- How to build a profitable subscription-based motion design business

- How to find time and motivation for business tasks
- How to write the best copy for LinkedIn
- How much time you should be spending on outreach

Links Mentioned:
Sign up to our email list here
Submit a question here
Download our Vivid Vision Exercise
Download our Social Media Guide 2.0 📲
Joe Walker: LinkedIn
Hemmingway App*
Speechify*
Grammarly

(Any links above marked with a * are affiliate links. Using this link means we get a little kickback, but it doesn't cost you anything.)

Free resources to grow your career:
💸 Get your next client in 5 days!

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast
Listen to this podcast next

🌟 Grab my Perfect Your Pricing Toolkit: https://motionhatch.com/pricing

Get out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️

This episode is split into two parts.

Part 1 is for anyone who is starting completely from scratch and has zero clients right now.

Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d love to work with, while also building a more consistent revenue stream.

For Part 2, skip to 07:47

In this episode, I cover:

- How to make new connections in the industry

- How to stay top-of-mind using a CRM and social media

- How to identify your ideal clients

- How to discover your niche and unique offering

- How to forecast your revenue to find more financial stability

Links Mentioned:
Perfect your Pricing Toolkit 🛠
FREE Social Media Guide 2.0 📲
Learn more about Client Quest 🚀
Camp Mograph 🏕
Our video podcast with Kevin Rapp
Luke Stanley: LinkedIn
Hollie Arnett: Website

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide 2.0

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion

This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event.

My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now.

In this episode, we discussed the motion design industry’s ever-changing landscape and how we can adapt and leverage these changes to stand out to potential clients.

- What can new freelancers do right now to get clients?

- How can established freelancers and studio owners get clients right now?

- How to set up your CRM to get more clients

- How the motion design industry has changed

- The best way to niche down and stand out to new clients

Ashleigh Robertson: Website
Playgrounds, In Motion: Website

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

This is a special bonus episode of the Motion Hatch Podcast!

I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.)

We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients.

Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for helping set up for filming this episode!

Links mentioned:
🚀 Learn more about Balanced Business Bootcamp

Follow Jess Herrera: Website | Instagram

Listen next: Our previous episode with Jess Herrera

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

I have some news for you this week...

We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch!

Links mentioned:
🚀 Join the self-paced version of Client Quest Live
💬 Leave us your feedback and suggestions

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast

Flow Creative is an award-winning animation and branding studio based in Manchester, UK.
In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner.

In this episode, you'll learn:

• How to start an animation studio
• The difference between freelancer and studio owner
• How to get clients as a studio
• How freelancers can get hired by studios
• Transitioning from a creative to a management role

Follow Flow Creative: Website | Instagram

Free resources to grow your career:
💸 Get your next client in 5 days!
📲 Download our free social media guide

Connect with Motion Hatch:
✉️ Subscribe to our newsletter
📸 Follow us on Instagram
🖥️ Find more free resources on our website

Rate this podcast