In this episode of Moving the Needle, host Chris Fink sits down with Brandon Mullen, founder and CEO of Empower (MPWR) Aesthetics & Wellness, for a candid, high-level conversation on what it really takes to build a profitable, sustainable, and values-driven med spa.

Brandon shares his unconventional journey from critical care nursing and case management into aesthetic medicine, revealing how business strategy, patient education, and genuine human connection have shaped his two-location practice in Pennsylvania. Together, Chris and Brandon unpack the realities of launching and scaling a med spa—from early mistakes and costly lessons to smart growth decisions around services, team building, and marketing.

You’ll hear practical insights on:

• Blending aesthetics and wellness into a cohesive, patient-centered model

• Hiring and developing the right clinical and operations team

• Avoiding common financial and operational pitfalls that stall growth

• Marketing strategies that actually work at the local level

• The importance of education, expectation-setting, and long-term patient retention

• What med spa owners should prepare for as aesthetics and wellness continue to evolve

Brandon also discusses his leadership beyond the treatment room, including founding the Aesthetics Practice Management Group, speaking at major industry conferences, and co-hosting popular podcasts like Aesthetics Injector Gang and Injector Business Blueprint.

If you’re a med spa owner, practice manager, injector, or industry leader looking to move beyond surface-level success and build something that lasts, this episode delivers real-world perspective you can apply immediately.

Featuring Brandon Mullen

CEO and injector MPWR Aesthetics & Wellness

LinkedIn: https://www.linkedin.com/in/bmullens27

Instagram: the_aestheticconsultant

Email: bmullens27@gmail.com

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠

Hiring your first marketing manager feels like a big milestone—but it can also be one of the most expensive mistakes if you don’t understand what you’re really paying for.

In this episode, Chris breaks down the real cost of hiring a marketing manager for a med spa, why delegation matters more than most owners realize, and how burnout and mediocre execution happen when too much responsibility gets shoved into one role. You’ll learn what entry-level vs. experienced marketing salaries actually look like, the hidden costs most owners forget to budget for, and why salary alone does not equal strategy.

If you’re feeling stretched thin, overwhelmed by marketing, or considering your first hire, this episode will help you make a smarter, more sustainable decision.

You’ll learn:

• Why trying to do everything yourself leads to burnout

• What a marketing manager should (and shouldn’t) own

• Realistic salary ranges for marketing hires

• The hidden costs beyond salary most owners overlook

• Why execution fails without clear strategy and delegation

Perfect for med spa owners who want growth without chaos—and clarity before making their next hire.

#MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠

What aesthetic treatments are built to last—and which ones are more hype than substance?

In this episode of Moving the Needle, host Chris Fink sits down with Beth Ann Maloney, licensed medical esthetician, national trainer, and industry educator with over 18 years of experience in medical aesthetics. Together, they explore how skincare science, education, and integrative wellness are shaping the future of aesthetic treatments.

Beth Ann shares expert insight into:

• Why foundational skincare knowledge matters more than chasing trends

• The critical difference between skin type vs. skin condition

• Treatments with long-term value, including microcurrent, microneedling, and wellness-driven protocols

• Common consultation mistakes that hurt outcomes and patient trust

• How med spa owners can build consistent, scalable skincare programs

• Where practices leave money on the table with retail and treatment protocols

• Why hydration, internal wellness, and lifestyle changes are redefining acne and anti-aging care

• How to invest in devices strategically—without overextending your business

This episode is a must-listen for med spa owners, estheticians, injectors, and practice managers who want better results, stronger teams, and future-ready skincare systems.

Featuring Beth Ann MaloneyOwner of Masson Ltd., founded by Jacques Masson

🔗 LinkedIn: https://www.linkedin.com/in/beth-ann-maloney-3731a032?trk=contact-info

Instagram: @beth_ann_maloney
YouTube: Beth Ann Maloney
Work Email: bethann@massonltd.com

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠