Are your marketing dollars going to waste? In this episode, Chris explains the most common mistakes med spa owners make with advertising and how proper delegation, strategy, and budgeting can prevent costly errors. Learn why hiring a marketing manager isn’t just about salary, how to avoid burnout by distributing responsibilities, and why execution matters as much as strategy.

Chris breaks down:

• The real cost of hiring marketing talent, including salaries, benefits, and tools

• Why salary alone does not guarantee effective strategy

• How focusing on actions that move the needle can save time and money

• Delegation strategies to prevent burnout and improve results

Key Takeaways:

• Avoid burnout by distributing responsibilities wisely

• Focus on activities that actually impact results

• Entry-level marketing managers typically cost $45k–$60k; experienced talent $65k–$90k, before benefits and tools

• Salary ≠ strategy; execution requires proper delegation

• Investing in strategy is as important as hiring talent

• Understanding hiring costs is essential for realistic budgeting

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of Moving the Needle, host Chris Fink sits down with Brandon Mullen, founder and CEO of Empower (MPWR) Aesthetics & Wellness, for a candid, high-level conversation on what it really takes to build a profitable, sustainable, and values-driven med spa.

Brandon shares his unconventional journey from critical care nursing and case management into aesthetic medicine, revealing how business strategy, patient education, and genuine human connection have shaped his two-location practice in Pennsylvania. Together, Chris and Brandon unpack the realities of launching and scaling a med spa—from early mistakes and costly lessons to smart growth decisions around services, team building, and marketing.

You’ll hear practical insights on:

• Blending aesthetics and wellness into a cohesive, patient-centered model

• Hiring and developing the right clinical and operations team

• Avoiding common financial and operational pitfalls that stall growth

• Marketing strategies that actually work at the local level

• The importance of education, expectation-setting, and long-term patient retention

• What med spa owners should prepare for as aesthetics and wellness continue to evolve

Brandon also discusses his leadership beyond the treatment room, including founding the Aesthetics Practice Management Group, speaking at major industry conferences, and co-hosting popular podcasts like Aesthetics Injector Gang and Injector Business Blueprint.

If you’re a med spa owner, practice manager, injector, or industry leader looking to move beyond surface-level success and build something that lasts, this episode delivers real-world perspective you can apply immediately.

Featuring Brandon Mullen

CEO and injector MPWR Aesthetics & Wellness

LinkedIn: https://www.linkedin.com/in/bmullens27

Instagram: the_aestheticconsultant

Email: bmullens27@gmail.com

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Hiring your first marketing manager feels like a big milestone—but it can also be one of the most expensive mistakes if you don’t understand what you’re really paying for.

In this episode, Chris breaks down the real cost of hiring a marketing manager for a med spa, why delegation matters more than most owners realize, and how burnout and mediocre execution happen when too much responsibility gets shoved into one role. You’ll learn what entry-level vs. experienced marketing salaries actually look like, the hidden costs most owners forget to budget for, and why salary alone does not equal strategy.

If you’re feeling stretched thin, overwhelmed by marketing, or considering your first hire, this episode will help you make a smarter, more sustainable decision.

You’ll learn:

• Why trying to do everything yourself leads to burnout

• What a marketing manager should (and shouldn’t) own

• Realistic salary ranges for marketing hires

• The hidden costs beyond salary most owners overlook

• Why execution fails without clear strategy and delegation

Perfect for med spa owners who want growth without chaos—and clarity before making their next hire.

#MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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What aesthetic treatments are built to last—and which ones are more hype than substance?

In this episode of Moving the Needle, host Chris Fink sits down with Beth Ann Maloney, licensed medical esthetician, national trainer, and industry educator with over 18 years of experience in medical aesthetics. Together, they explore how skincare science, education, and integrative wellness are shaping the future of aesthetic treatments.

Beth Ann shares expert insight into:

• Why foundational skincare knowledge matters more than chasing trends

• The critical difference between skin type vs. skin condition

• Treatments with long-term value, including microcurrent, microneedling, and wellness-driven protocols

• Common consultation mistakes that hurt outcomes and patient trust

• How med spa owners can build consistent, scalable skincare programs

• Where practices leave money on the table with retail and treatment protocols

• Why hydration, internal wellness, and lifestyle changes are redefining acne and anti-aging care

• How to invest in devices strategically—without overextending your business

This episode is a must-listen for med spa owners, estheticians, injectors, and practice managers who want better results, stronger teams, and future-ready skincare systems.

Featuring Beth Ann MaloneyOwner of Masson Ltd., founded by Jacques Masson

🔗 LinkedIn: https://www.linkedin.com/in/beth-ann-maloney-3731a032?trk=contact-info

Instagram: @beth_ann_maloney
YouTube: Beth Ann Maloney
Work Email: bethann@massonltd.com

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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📱💳 How to Market a Membership Program for Your Med Spa
Are your memberships actually driving predictable revenue—or just sitting on your website unnoticed? In this episode of Moving the Needle, we break down how to market your med spa membership program so it consistently attracts, converts, and retains patients.

You’ll learn:
✅ How to position your membership as a no-brainer value, not a discount✅ Where to promote your membership (social, email, in-spa, ads) for maximum impact✅ Messaging that increases sign-ups without cheapening your brand✅ How to use content and offers to overcome commitment hesitation✅ Practical strategies to turn one-time patients into long-term members

If you want to build recurring revenue and patient loyalty, this episode is your step-by-step guide to marketing a successful med spa membership program.

#MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of Moving the Needle, Chris sits down with Anastasia Huck, founder of Brows and Faces, a luxury aesthetics studio in New York City. Together, they unpack what truly defines a premium med spa experience—from choosing the right location to designing a client journey that feels intentional, educational, and trust-driven.

Anastasia shares how she builds loyalty without discounts, why social media and high-quality visuals are essential, and how to avoid overwhelming clients with too many options. They also dive into pricing strategy, demand creation, influencer partnerships, scaling challenges, and the future of the aesthetics industry.

Whether you’re a med spa owner, injector, or beauty entrepreneur, this episode will help you elevate your brand, enhance your client experience, and create a business clients love returning to.

Featuring Anastasiya Huk

Founder of Brows and Faces

Linked https://www.linkedin.com/in/anastasiya-huk-1447851a6/

Instagram @brows.and.faces

#MedSpaMarketing #MedSpaPodcast #AestheticsBusiness #LuxuryBranding #MedSpaGrowth #MedicalSpa #BeautyBrand #PatientExperience #RetentionStrategy #MovingTheNeedlePodcast #BrowsAndFaces #NYCMedSpa #MovingTheNeedle #TheMedSpaAgency

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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📱💰 Social Media Marketing – Organic vs Paid Social Ads

Are your social media efforts actually driving patients, or just likes and impressions? In this episode of Moving the Needle, we break down the key differences between organic social strategies and paid social ads, and how to use both to grow your med spa effectively.

You’ll learn:
✅ When to rely on organic content to build trust and community
✅ How paid ads can accelerate bookings and ROI
✅ Tips for targeting the right audience without wasting budget
✅ The balance between engagement, reach, and conversion
✅ Practical strategies for combining organic and paid efforts

If you want to turn your social channels into a patient-attracting machine, this episode is your step-by-step guide.

#Moving the Needle #SocialMediaStrategy #OrganicVsPaid #DigitalMarketingTips #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of Moving the Needle, Chris chats with Mark Rohrer, a three-decade veteran in medical aesthetics and the founder behind multiple breakthrough device companies. Mark walks through his journey from early laser tech to launching Trinity Medical Solutions, all while sharing how innovation, integrity, and affordability can completely reshape patient outcomes.

They dive into the evolution of aesthetic technology, how COVID-19 forced the industry to rethink marketing and business strategy, and why pelvic health is becoming one of the fastest-growing opportunities for med spas and wellness centers. Mark also breaks down the thinking behind the Restora chair, his risk-free capital equipment model, and the traits that help med spa owners make smarter, more profitable decisions.

If you're in the medical aesthetics world — from med spas to wellness centers to anyone curious about the future of patient care — this episode is packed with insights you can put to work right away.

Featuring Mark Rohrer

CEO and Managing Partner, Trinity Medical Solutions, LLC

Linked https://www.linkedin.com/in/mark-rohrer-84598a13/

#MedicalAestheticsInnovation #FutureOfMedSpas #AestheticTechTrends #PelvicHealthSolutions #MedSpaBusinessGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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