Short on time but still want meaningful resident engagement? This episode delivers a simple, low-budget resident event idea that creates consistent touchpoints without adding stress to your day.

Barbara Savona, CEO of Sprout Marketing, breaks down how to use a “Guess How Many” event station to spark participation, fuel apartment social media content, and build trust with residents — all while automating the setup so your team can focus on leasing, follow-ups, and retention.

If you’re a property manager looking for easy resident event ideas, apartment marketing on a budget, and systems that create breathing room without losing the personal touch, this one’s for you.

>>> Grab this month's Spark kit for just $7 HERE.

When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour.

This week’s “Try It” introduces the “What It’s Really Like” social media series, a realistic approach to multifamily marketing that pulls back the curtain on daily life at your community — without sacrificing professionalism. Instead of overly polished photos, this strategy focuses on authentic moments, resident testimonials, and real-life energy that help prospects answer the question: Can I see myself living here?

Barbara explains how showing life in action — pets at the dog park, amenities in use, weekend vibes, resident events, and everyday moments — builds credibility during today’s trust recession. You’ll learn how transparency on social media helps prospects self-select, reduces uncertainty before tours, and creates familiarity that supports leasing and resident retention.

Perfect for property managers, onsite teams, leasing professionals, and multifamily marketers, this episode breaks down how to create social content that feels honest, approachable, and effective — without adding more work to your plate.

Read the blog here. Watch on YouTube here.

Grab the Spark Monthly Resource Kit for only $7 here. (that's less than a #1 combo at Chick-fil-A)

Renewals don’t have to feel cold, transactional, or stressful. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple, seasonally timed renewal strategy designed to improve resident retention and soften renewal conversations before paperwork ever hits the door.

This week’s “Try It” focuses on humanizing the renewal process by introducing the conversation early with a warm, low-pressure touchpoint called “Your Future Is Bright” Renewals. Instead of leading with a corporate letter or rent increase, onsite teams are encouraged to start with a friendly invitation that opens the door to a real, face-to-face conversation.

Barbara explains how this small shift helps reduce resident defensiveness, lower sticker shock, and turn renewals into relational moments rather than reactive ones. The episode covers practical ways to deliver the message—door drops, emails, resident portals, or front-desk handoffs—plus simple, budget-friendly gift ideas that reinforce the theme and signal genuine care.

Perfect for property managers, leasing teams, and multifamily marketers, this episode shows how thoughtful communication, seasonal messaging, and small intentional actions can lead to smoother renewals, stronger resident relationships, and better long-term retention.

If you’re looking for realistic, easy-to-implement renewal strategies that work in the real multifamily world, this episode delivers.

Read the blog here. Watch on YouTube here.

Grab the Spark Monthly Resource Kit for only $7 HERE!

Pet-friendly living isn’t a perk anymore — it’s a deciding factor. In this episode, we talk about why pet-friendly apartment marketing needs to move beyond the usual Yappy Hours and costume contests and start feeling more intentional. We break down how small, thoughtful pet-focused moments can strengthen resident connection, support retention, and improve leasing performance without adding more work for onsite teams. You’ll also hear a simple, scalable pet-friendly resident experience idea — the Winter Paw Bar — plus tips for turning everyday pet moments into meaningful social media content that actually builds trust. If you’re a property manager looking for pet-friendly marketing ideas that feel real (and doable), this one’s for you. Check out the blog here!

Join Spark for only $7. Learn More HERE.

Every floorplan has a somebody, even the ones that feel hard to lease.

In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles.

You’ll walk away with practical apartment marketing strategies for repositioning floorplans, creating clear taglines, using outreach marketing, and telling one consistent story across tours, social media, and leasing conversations — all while staying Fair Housing compliant.

If you work in multifamily and want simple, real-world leasing ideas that actually convert, this episode is for you.

Join Spark for only $7 at sparkwithsprout.com

Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you.

In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner.

This episode is especially relevant for:

• Property managers looking for
• practical apartment marketing ideas
• On-site teams trying to balance leasing, renewals, and resident engagement
• Leasing agents who are expected to “do marketing” on top of everything else
• Multifamily professionals who want support, not more noise

We cover:

• Why marketing shouldn’t feel like another full-time job for on-site teams
• How realistic tools and systems support leasing agents and property managers
• The role of consistency in resident retention and community engagement
• Why small actions often matter more than big, overwhelming strategies
• 
  

Whether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support.

Get your $7 Spark Monthly Resource Kit HERE.

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day—even during the hardest weeks in property management and multifamily marketing.

If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team, you already know this truth: when you’re running on empty, your whole community feels it. In this episode, we explore work-life balance for property managers, the impact of mental health in property management, and simple “dopamine-boosting” habits that actually fit into your real-life workload.

From sensory resets and music rituals to movement, novelty, team connection, and tiny personal rewards—this episode gives you practical, doable ways to protect your energy while still leading at a high level in multifamily housing.

Because yes—you manage million-dollar assets. But you are the most valuable asset of all.

This episode is perfect for:

• Property managers & assistant managers
• Multifamily marketing professionals
• Apartment marketing teams
• Regional managers & leasing leaders
• Anyone navigating burnout in property management

Read the full blog here.

If you want to get a little boost every month to get your spark back at work and in life, grab the Spark Monthly Resource Kit for only $7 HERE.

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com