In this episode, we sit down with Sheila Lirio Marcelo, founder of Care.com and co-founder of Ohai.ai, to discuss her journey in the care economy and the evolution of her career. Sheila shares her personal experiences as a young mother and the challenges she faced, which ultimately led her to create Care.com in 2006, a platform that connects families with caregivers.

Sheila emphasizes the importance of the care economy, defining it as the work that enables all other work to happen. She discusses the concept of "care infrastructure" and highlights the disproportionate burden of unpaid labor on women. After selling Care.com, Sheila was inspired to create Ohai.ai, a platform designed to assist families with everyday life coordination using AI technology.

Ohai.ai aims to alleviate the mental load of managing family schedules and tasks, allowing parents to focus on quality time with their children. Sheila describes the user experience, where families receive daily summaries of their schedules, reminders, and task management, ultimately reducing parental stress and improving family dynamics.

In this episode, you’ll hear:

• Sheila's inspiring journey and the "aha" moment that led to the creation of Ohai.ai.
• The importance of addressing the care economy and the challenges faced by families today.
• How Ohai.ai is designed to streamline household management and enhance family coordination.
• The user experience and features of Ohai.ai that aim to improve family dynamics.
• The ongoing challenges for female founders in securing funding and navigating a male-dominated investment landscape.
• Sheila's vision for the future of Ohai.ai and its potential impact on family life.

Whether you’re a parent looking for innovative solutions to manage family life or interested in the intersection of technology and care, this episode offers valuable insights into the future of the care economy.

To find out more about Muse Capital go to musecapital.vc

Egg freezing and egg donation have long been steeped in inequity, transactional models, and limited access, leaving many aspiring parents and hopeful women without options. In this episode, we sit down with Lauren Makler, co-founder of Cofertility, a Muse Capital portfolio company rewriting the script on how egg donation and freezing are done. Cofertility offers women the opportunity to freeze their eggs for free when they donate half to intended parents, creating a mutually supportive and ethical solution that benefits both parties. By eliminating cash compensation and reframing donation as a shared journey, Cofertility is building a more inclusive, transparent, and values-driven model in fertility care.

Lauren shares how Cofertility’s egg-sharing model is giving more women the freedom to delay motherhood without financial strain while increasing donor diversity and allowing intended parents to find matches who reflect their backgrounds and values. With over 100,000 women applying in just two years, this movement is gaining momentum. The conversation covers the legacy systems Cofertility is challenging, the personal experiences that inspired Lauren and her co-founder Halle Tecco to launch the company, and the massive impact their approach is already having. From cultural shifts and policy updates to their recent Series A raise, we dive into what it takes to build a category-defining business in a space still catching up with the needs of modern families.

In this episode, you’ll hear:

• How Cofertility is turning a traditionally transactional industry into a more ethical and empowering experience.
• Why freezing eggs for free can be life-changing for women navigating their own timelines.
• The massive demand they’ve seen, even pre-Series A, and what’s next after securing a major funding milestone.
• How Lauren’s personal journey and a background at Uber helped shape the business model.
• Real stories of impact and the importance of building with empathy in reproductive healthcare.
• What policy shifts could mean for the future of IVF, egg donation, and fertility access in the U.S.

Whether you’re exploring fertility options or passionate about tech-enabled solutions for more equitable care, this episode offers a powerful glimpse into what the future of reproductive health can look like.

Find out more about Muse Capital at www.musecapital.vc

IVF is a life-changing option for many hoping to start a family, but high costs and limited accessibility often make it unattainable for many. In this episode, we delve into how Conceivable Life Sciences, a groundbreaking Muse Capital portfolio company, is transforming the IVF landscape by leveraging robotics and AI to automate critical parts of the IVF process, making it more affordable, accessible, and effective.

Co-founder Joshua Abram shares his vision for democratizing fertility care through cutting-edge automation and innovative technology. By focusing on robotic precision and AI-driven insights, Conceivable’s fully automated labs streamline traditionally manual and error-prone processes, reducing IVF costs from $75,000 to $15,000 and turning the dream of parenthood into a reality for millions.

In this episode, you’ll hear:

• The historical journey of IVF, from its inception in 1978 to today's advancements.
• How Conceivable’s fully automated labs are redefining success rates, reducing variability, and improving outcomes.
• The role of automation in addressing the current barriers to IVF accessibility.
• Insights into why fertility care has failed to scale and how Conceivable is creating a population health-based solution.
• Stories of patients and partners embracing these innovations to overcome infertility challenges.
• The future of IVF, including policy changes and the broader societal implications of making fertility care universally accessible.

Whether you're navigating infertility or interested in the intersection of healthcare and innovation, this episode sheds light on how technology is reshaping one of the most personal and transformative aspects of human life.

Tune in to learn how Conceivable is setting a new gold standard for IVF and fertility care.

To find out more about Muse Capital go to www.musecapital.vc