In this episode, we sit down with Sheila Lirio Marcelo, founder of Care.com and co-founder of Ohai.ai, to discuss her journey in the care economy and the evolution of her career. Sheila shares her personal experiences as a young mother and the challenges she faced, which ultimately led her to create Care.com in 2006, a platform that connects families with caregivers.

Sheila emphasizes the importance of the care economy, defining it as the work that enables all other work to happen. She discusses the concept of "care infrastructure" and highlights the disproportionate burden of unpaid labor on women. After selling Care.com, Sheila was inspired to create Ohai.ai, a platform designed to assist families with everyday life coordination using AI technology.

Ohai.ai aims to alleviate the mental load of managing family schedules and tasks, allowing parents to focus on quality time with their children. Sheila describes the user experience, where families receive daily summaries of their schedules, reminders, and task management, ultimately reducing parental stress and improving family dynamics.

In this episode, you’ll hear:

• Sheila's inspiring journey and the "aha" moment that led to the creation of Ohai.ai.
• The importance of addressing the care economy and the challenges faced by families today.
• How Ohai.ai is designed to streamline household management and enhance family coordination.
• The user experience and features of Ohai.ai that aim to improve family dynamics.
• The ongoing challenges for female founders in securing funding and navigating a male-dominated investment landscape.
• Sheila's vision for the future of Ohai.ai and its potential impact on family life.

Whether you’re a parent looking for innovative solutions to manage family life or interested in the intersection of technology and care, this episode offers valuable insights into the future of the care economy.

To find out more about Muse Capital go to musecapital.vc

Egg freezing and egg donation have long been steeped in inequity, transactional models, and limited access, leaving many aspiring parents and hopeful women without options. In this episode, we sit down with Lauren Makler, co-founder of Cofertility, a Muse Capital portfolio company rewriting the script on how egg donation and freezing are done. Cofertility offers women the opportunity to freeze their eggs for free when they donate half to intended parents, creating a mutually supportive and ethical solution that benefits both parties. By eliminating cash compensation and reframing donation as a shared journey, Cofertility is building a more inclusive, transparent, and values-driven model in fertility care.

Lauren shares how Cofertility’s egg-sharing model is giving more women the freedom to delay motherhood without financial strain while increasing donor diversity and allowing intended parents to find matches who reflect their backgrounds and values. With over 100,000 women applying in just two years, this movement is gaining momentum. The conversation covers the legacy systems Cofertility is challenging, the personal experiences that inspired Lauren and her co-founder Halle Tecco to launch the company, and the massive impact their approach is already having. From cultural shifts and policy updates to their recent Series A raise, we dive into what it takes to build a category-defining business in a space still catching up with the needs of modern families.

In this episode, you’ll hear:

• How Cofertility is turning a traditionally transactional industry into a more ethical and empowering experience.
• Why freezing eggs for free can be life-changing for women navigating their own timelines.
• The massive demand they’ve seen, even pre-Series A, and what’s next after securing a major funding milestone.
• How Lauren’s personal journey and a background at Uber helped shape the business model.
• Real stories of impact and the importance of building with empathy in reproductive healthcare.
• What policy shifts could mean for the future of IVF, egg donation, and fertility access in the U.S.

Whether you’re exploring fertility options or passionate about tech-enabled solutions for more equitable care, this episode offers a powerful glimpse into what the future of reproductive health can look like.

Find out more about Muse Capital at www.musecapital.vc

IVF is a life-changing option for many hoping to start a family, but high costs and limited accessibility often make it unattainable for many. In this episode, we delve into how Conceivable Life Sciences, a groundbreaking Muse Capital portfolio company, is transforming the IVF landscape by leveraging robotics and AI to automate critical parts of the IVF process, making it more affordable, accessible, and effective.

Co-founder Joshua Abram shares his vision for democratizing fertility care through cutting-edge automation and innovative technology. By focusing on robotic precision and AI-driven insights, Conceivable’s fully automated labs streamline traditionally manual and error-prone processes, reducing IVF costs from $75,000 to $15,000 and turning the dream of parenthood into a reality for millions.

In this episode, you’ll hear:

• The historical journey of IVF, from its inception in 1978 to today's advancements.
• How Conceivable’s fully automated labs are redefining success rates, reducing variability, and improving outcomes.
• The role of automation in addressing the current barriers to IVF accessibility.
• Insights into why fertility care has failed to scale and how Conceivable is creating a population health-based solution.
• Stories of patients and partners embracing these innovations to overcome infertility challenges.
• The future of IVF, including policy changes and the broader societal implications of making fertility care universally accessible.

Whether you're navigating infertility or interested in the intersection of healthcare and innovation, this episode sheds light on how technology is reshaping one of the most personal and transformative aspects of human life.

Tune in to learn how Conceivable is setting a new gold standard for IVF and fertility care.

To find out more about Muse Capital go to www.musecapital.vc

Becoming a parent is one of life’s most transformative and rewarding journeys, but it can also come with unexpected mental health challenges. In this episode, we talk with the inspiring co-founders of Mavida Health, a Muse Capital portfolio company that is reimagining mental health care for families. With Dr. Sarah Oreck’s expertise as a reproductive psychiatrist and Emma Sugarman’s background in healthcare innovation, Mavida Health is making mental health support more accessible, compassionate, and tailored to real-life needs.

Mavida Health offers a comprehensive approach, providing therapy, medication management, group support, and community tools for every stage of the parenting journey, from fertility to postpartum and beyond. With in-network services in California, New York, and New Jersey, Mavida is breaking down barriers to high-quality care and creating a much-needed safety net for families. Their platform also enhances the experience with evidence-based content and tools to keep patients supported between sessions.

In this episode, you’ll hear:

• The personal and professional journeys that led Sarah and Emma to build Mavida Health.
• How their holistic care model is helping families navigate the highs and lows of parenting.
• Stories of families who found life-changing support through Mavida’s platform.
• Why mental health care during parenting isn’t just important, it’s essential.
• How Mavida is making specialized care more affordable and accessible.
• Exciting new features on the horizon, like community tools to help parents connect and support one another.

Whether you’re a parent, a parent-to-be, or simply curious about how mental health care is evolving, this episode is a must-listen. Tune in to learn how Mavida Health is redefining care and building a brighter future for families.

To find out more about Muse Capital go to www.musecapital.vc

Navigating pregnancy, birth, and postpartum can be overwhelming, with mothers often facing gaps in the healthcare system that leave them feeling unsupported. In this episode, we are joined by our portfolio founder Melissa Hanna, co-founder and CEO of Mahmee, a groundbreaking company reshaping maternal and infant health with continuous, personalized care. Melissa shares her journey as leader of Mahmee, motivated by the firsthand stories from her co-founder mother, Linda Hanna, a veteran in maternal and child health.

Mahmee’s innovative approach integrates medical expertise with wraparound services such as lactation consulting, mental health support, and nutrition coaching, ensuring mothers receive consistent care from pregnancy through the baby's first year. By partnering with hospitals, insurance companies, and healthcare providers, Mahmee is making comprehensive maternal care accessible to a diverse range of families, including those covered by Medicaid.

In this episode, you'll discover:

• How Mahmee bridges critical gaps in maternal and postpartum care
• The unique team-based care model that Mahmee employs
• Real-life stories illustrating Mahmee’s life-changing impact on mothers
• Melissa’s insights into building a scalable healthcare solution that prioritizes both technology and human touch
• The importance of advocating for oneself in the healthcare journey
• Mahmee’s mission to make the U.S. the best place in the world to give birth and their commitment to health equity

Join us as we explore how Mahmee is democratizing maternal and infant healthcare and transforming the experience of parenthood.

To find out more about Muse Capital, go to www.musecapital.vc

In this bonus episode of The Future of How We Care podcast, we’re excited to share a special highlight from our summer break. Earlier this summer, our founding partner Assia Grazioli-Venier delivered a powerful keynote presentation at the Mubadala New York Sail Grand Prix by SailGP, a pioneering global sailing league founded by Larry Ellison and Russell Coutts in 2018. Known for its cutting-edge F50 catamarans and dedication to sustainability and gender equality in sports, SailGP embodies the future of competitive sports, and sailing.

Assia shared a heartfelt reflection on her personal journey, deeply intertwined with her family’s adventurous sailing legacy that traces back to her father’s historic voyage in the inaugural whitbread race 50 years ago. Her speech resonated with resilience and the valuable life lessons learned from sailing, which have profoundly influenced her career spanning technology, sports, and venture capital.

Assia’s presentation highlighted the transformative impact of diversity and the significant opportunities for investment in women’s health and sports. At Muse Capital, we are proud to support Assia’s vision for fostering innovation and driving positive change. This aligns with our mission, led by partners Assia Grazioli-Venier and Rachel Springate, to make meaningful advancements in venture capital and beyond.

Tune in to hear Assia’s inspiring insights and reflections on the intersection of sailing, sustainability, and the future of sports.

To find out more about Muse Capital go to www.musecapital.vc

Join us as we delve into the groundbreaking realm of sports science and performance coaching with Dawn Scott, a pioneering performance coach and sports scientist whose illustrious career spans prestigious roles with the U.S. and England Women's National Teams, FIFA, UEFA, and MLS. Dawn's passion for sports ignited during her childhood, playing football in the streets with the boys, setting the stage for her to revolutionize performance strategies in women's sports.

Dawn holds a Master's degree in Sports Science Nutrition from the University of Aberdeen and currently serves as the Director of Performance, Medical, and Innovation for the Washington Spirit in the NWSL. Her expertise has been instrumental in securing two FIFA Women's World Cup victories and an Olympic gold medal for the U.S. Women's National Team.

Today, we sit down with Dawn to explore how advancements in sports science can empower women of all backgrounds.

In this episode, you'll hear:

• Dawn's personal journey into sports science and standout career achievements
• Insights into the innovative performance strategies she implements with elite female athletes
• Her pivotal role as Director of Performance, Medical, and Innovation for the Washington Spirit
• How Dawn integrates cutting-edge medical and nutritional insights to enhance athlete performance
• Her visionary outlook on the future of women's sports and health innovation

Tune in to gain profound insights into Dawn Scott's visionary approach to performance coaching and her dedication to empowering women in sports and beyond.

To find out more about Muse Capital go to www.musecapital.vc

Menopause and perimenopause can be daunting, with symptoms impacting every facet of a woman’s life. Despite affecting millions, women often suffer in silence, as the healthcare system has long overlooked the demographic of women above the age of 40, leaving menopause under-discussed and under-treated.

In this episode, we sit down with Muse Capital portfolio founder Joanna Strober, the visionary founder and CEO of Midi Health. Joanna and her team are redefining midlife care with a personalized, holistic approach tailored to each woman's unique needs. Midi Health provides expert, empathetic care coupled with comprehensive insurance coverage, ensuring that all women receive the support they need and deserve. Their innovative methods address all menopause symptoms through a blend of hormone and non-hormonal medications, supplements, and lifestyle recommendations.

Today, with a recent $60M Series B funding led by Emerson Collective, Midi Health is poised to revolutionize midlife care for women, heralding a new era in women’s health.

In this episode, you'll hear:

• What Midi Health is and how it works
• What menopause and perimenopause are
• The comprehensive care protocols that Midi Health employs
• Why midlife care has been overlooked for so long and how Midi is closing the care gap
• Midi’s vision for the future
• Insights into Midi’s fundraising journey, from the early days to the recent $60M Series B

Tune in to discover how Midi Health is pioneering a new frontier in women’s health, helping thousands of women live longer, healthier, and happier lives.

Some museworthy mentions in this episode include:

• Midi Health
• Midi raises $60M series B
• Midi's estradiol cream
• Assia's breast cancer story

To find out more about Muse Capital go to www.musecapital.vc