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This video demonstrates amazon advertising strategies, focusing on campaign settings and keyword bids to optimize your amazon ppc. Learn how to manage bids and implement effective bidding strategies for better performance and amazon ppc optimization. Many Amazon sellers follow PPC tutorials that lead to overspending, poor targeting, and weak results. This breakdown separates bad advice from actual PPC strategies that drive conversions and profitable traffic. Learn why campaign structure, match types, and bidding methods matter in 2026.

Want to watch the video of @TravisMarziani ? You can access it here https://www.youtube.com/watch?v=BSECHrEhZjE&t=281s

If you’ve been following YouTube PPC tutorials and still losing money, it’s time to get real help: https://bit.ly/4jMZtxu

#AmazonPPC #EcommerceAdvertising #AmazonAds2026 #PPCStrategy #AdSpendTips

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Why "Willing to Lose" Budgeting Is a Bad PPC Strategy
00:36 - Reacting to Popular PPC Advice on YouTube
01:55 - What's Misleading About Top of Search Placements
03:40 - Understanding Automatic Campaign Relevance on Amazon
05:15 - The Truth About Auto Targeting Groups
07:00 - Are Sponsored Brands Just for Visibility?
08:55 - Should You Really Exclude Loose Match or Compliments?
10:30 - Bid Strategies Explained: Down Only vs. Up & Down
12:45 - Bid Adjustments and Suggested Bids Breakdown
14:55 - Why This Bid Setup Can Lead to Overspending
17:30 - How to Avoid Budget Burnout on New Campaigns
19:00 - Creating Multiple Ad Groups the Right Way
20:30 - Product Targeting Strategy for Competitor Listings
22:05 - Using Helium 10 for Keyword Research
23:35 - Keyword Match Types: Broad, Phrase, Exact
25:00 - Why Exact Match Isn’t Always Better
26:30 - Mistakes in Mixing Match Types in One Campaign
28:20 - How Many Targets Per Campaign Is Too Many?
30:06 - Product Targeting Campaign Strategy
31:50 - Real Cost of Running Ads With Low Budgets
33:00 - Setting Up Negative Keywords Properly
34:45 - First Week PPC: Momentum vs Profit
36:10 - Final Thoughts on YouTube PPC Advice

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Amazon has changed how reviews work across product variations, and sellers need to adjust fast. The update affects shared reviews across listings, especially for flavors, pack sizes, and consumables. Learn what variation structures are still safe and how to fix your listings before reviews disappear.

Struggling to keep your product reviews intact after Amazon’s update? Let experts rebuild your listings: https://bit.ly/4jMZtxu

#AmazonReviews #AmazonUpdate #VariationStrategy #EcommerceTips #listingoptimization

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Review Sharing Is Over
00:40 - What Changes on February 12th
01:10 - Which Variations Still Share Reviews
01:58 - T-Shirts and Color Variations Explained
02:55 - The Fake Parentage Strategy
03:56 - Why Review Hijacking Worked for Years
04:45 - Who Will Be Affected Most by This Update
05:30 - Consumable Products and Flavor Variants
06:12 - What Amazon Wants Your Variations to Look Like
06:50 - Breaking Parentages and Relaunching
07:36 - What Sellers Should Do Next

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video breaks down how to set up your Amazon ad campaigns effectively, focusing specifically on Amazon parentage strategies. We discuss whether to advertise all child variations or just the top priority ASIN to optimize your Amazon product listing. Learn essential Amazon PPC tips and improve your overall Amazon advertising campaign performance.

Fix your Amazon ads by booking a call that helps you structure campaigns for maximum search visibility: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #EcommerceTips #VariationTargeting #ppcstrategy

--------------------------------------------------------------------------

Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Should You Advertise All Variations
00:19 - Understanding Child ASINs in a Parent Listing
01:01 - Why Targeting Relevancy Matters
01:24 - Example Using Sunflower Seeds Campaign
02:11 - Using High Relevancy Keywords
02:49 - Taking Over Search With Multiple Variations
03:49 - Segmenting Ads By Specific Keywords
04:09 - When to Use Variation Specific Campaigns
05:01 - How to Avoid Showing Irrelevant Variations
06:06 - Build Control With Variation Focused Campaigns

________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show