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Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.

Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.

Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu

#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips

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Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:03 – Clicks without sales explained
00:16 – What keyword relevancy really means
00:39 – Why matching keywords still fail
00:54 – Data-based relevancy explained
01:37 – Why clicks happen at certain hours
01:56 – Checking ad reports by hour
02:00 – Budget rules to control spend
02:28 – TACoS and organic rank connection
03:21 – PPC sales and organic growth rule
03:33 – When keywords should be negated

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In this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture.

Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business.

Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Playing Chess While Tying It to Business
00:45 - Former Chess Coach Shares Rating and Experience
01:40 - How Thinking Ahead Applies to Business Decisions
02:50 - CHAD System for Strategic Business Thinking
04:00 - Tactical Play and Business Parallels
05:00 - Board Control and Long-Term Strategy
06:30 - Pressure Builds: Decision-Making Under Stress
08:00 - Making the Wrong Move in Game and Business
09:30 - Losing Position: Realizing Mistakes
11:00 - Analyzing Recovery Options After a Setback
13:30 - Losing Material and Strategic Blunders
16:00 - When You Feel Like Giving Up in Business
17:30 - Finding Small Wins in a Bad Situation
20:00 - Final Blunders and Reflections on the Loss
23:00 - Should I Even Post This? Business Meets Reality

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Steven Pope from My Amazon Guy discusses a new Amazon module impacting sales, highlighting how items with high return rates now display alternative products prominently. This video provides crucial business tips for sellers to navigate these changes and offers insights into effective sales training to make money online. Understanding this module is essential for optimizing your ecommerce strategy and improving how to sell effectively on Amazon.

Stop return-driven sales loss before it spreads, get a direct plan built around your listings and data: https://bit.ly/4jMZtxu

#AmazonReturns #AmazonListingTips #EcommerceSelling #MyAmazonGuy
#amazonsellers

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0
________________________________
Timestamps
00:00 - Amazon Module Warning for High Returns
00:18 - Real Examples of the New Module
00:46 - Why This Hurts Your Sales
01:20 - Is This Actually Good for Buyers?
02:00 - How to Prevent This From Hitting Your Listings
02:47 - What Might Trigger the Module
03:01 - What to Do Next if This Hits Your Listing

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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This video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals.

Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs.

Struggling with influencer results? Let’s fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Why Most UGC Strategies Fail
00:15 - What Is a Creative Brief for Influencers
00:50 - Common Mistakes in UGC Content Creation
01:30 - Using AI to Build the Perfect Influencer Brief
02:10 - Product Details and Key Attributes in the Brief
03:10 - Style and Tone Guidance for UGC Videos
04:00 - Why Natural-Looking Videos Perform Better
05:10 - Adjusting Transcripts to Avoid Ad Tone
06:10 - Giving Influencers Everything They Need
07:00 - Be Open to Feedback from Influencers

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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In this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔

Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity.

Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxu

Want to apply at My Amazon Guy? Go to myamazonguy.com/jobs

#EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - How to Run a Business After Starting One
00:26 - Hiring, Retaining, and Motivating Talent
01:11 - Equity Isn’t Always the Answer
03:05 - Equity Dilution in SaaS Explained
05:03 - Building a Team Without Gimmicks
06:40 - Burnout in Agency Model vs Corporate
08:09 - How to Help Employees Self-Regulate
09:17 - Building a Polarizing but Effective Culture
10:21 - Real Health Culture Impact on Retention
13:40 - Why Retention is Harder in Remote Work
14:10 - Retention vs Value-Based Leadership
15:04 - Motivation and the Platinum Rule
17:00 - Managing High Drive vs High Detail People
20:07 - Training Talent for Long-Term Growth
22:11 - How Other Agencies Copy Systems
24:00 - Dealing With SaaS Partnerships and Price Hikes
25:23 - Operating Internally to Avoid Bad Partnerships
27:15 - Invest Most Time With Your Best People
30:32 - Why Promoting Internally Works Best
32:02 - What Makes a Leader Stay
34:06 - Divas vs Dependable Talent
36:46 - Health-Focused Leadership Examples
39:18 - Creating Self-Sustaining Health Culture
41:25 - Mentorship and Transferring Vision
43:01 - How to Spot Diamonds in the Rough
44:44 - Culture of Teaching and Promotion
47:07 - Managing at Scale in Remote Teams
51:00 - Leadership Values for Managers
54:05 - Radical Candor vs Soft Feedback
56:02 - Set Your Culture and Stick to It
57:19 - Why You Need Respect Over Fear
58:07 - Leave a Comment and Suggest a Topic

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Kevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`.

Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu

#AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
0:00 - Why FBA Wins the Buy Box
00:41 - Using FBA and FBM Together for Best Results
01:17 - How Subscribe & Save Affects Rankings
01:50 - The Unknown Value of Repeat Orders
02:45 - Exact Match vs Phrase Negatives in PPC
03:36 - When to Use Negations in Your Campaign
04:08 - Why Meta Traffic Doesn’t Work for Amazon
05:00 - Use Performance Max Instead of Meta

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.

What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD

#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon’s Latest Seller Tips Reviewed
00:30 - Launching a New Product: Worth Following?
01:20 - Selection Success Guide: Useful or Not?
01:50 - Free Launch Tools and Guides for Sellers
02:20 - Generating Early Reviews—Does It Really Help?
03:00 - The Truth About Amazon Vine Ratings
03:45 - Listing Optimization That Actually Matters
04:35 - CTR and Why It Drives Real Sales
05:10 - “Stay Proactive” Advice—Not Really a Tip
06:00 - Amazon and Off-Platform Engagement Explained
07:00 - Using Amazon Tools for Smarter Decisions
08:15 - Final Thoughts: What Sellers Should Focus on in 2026
09:05 - Brand Growth, Segmentation, and What’s Coming Next

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔

If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu

#AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Ads Are Hard at Every Level
00:37 - Who This Video Is For: Brands Spending $10K+
01:08 - Why Amazon Marketing Cloud Is a Must
02:26 - Advanced Audience Targeting Explained
03:46 - New to Brand vs. Remarketing Goals
05:00 - Segmenting High-Value New Customers
05:49 - Targeting Abandoned Carts with Remarketing
06:35 - How to Use DSP Exposure Data
07:45 - Full Funnel Strategy for Scaling Ad Spend
09:04 - Campaign Budget Rules Most Miss
10:27 - Fixing Budget Problems That Kill Profits
13:08 - Why 700+ Manual Campaigns Still Work
13:57 - Bulk Sheets & Reporting Are Mandatory
15:14 - Using Impression Share to Win More Sales
16:00 - The Real Funnel Thinking Behind Amazon Ads

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Instagram: https://www.instagram.com/stevenpopemag/
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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