Episodes

  • 355 The 3 Mindset Blocks Behind Selling Your Farm Products

    355 The 3 Mindset Blocks Behind Selling Your Farm Products
    Feb 25 2026

    You don't have a marketing problem.

    You have a hesitation problem.

    I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work.

    And when it's time to promote?... They pull back.

    The question is why?

    This episode aims to uncover those beliefs quietly running your marketing. If you've ever thought:

    • "I don't want to be annoying."

    • "If they didn't buy, maybe it's me."

    • "Good products should just sell themselves."

    You're not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We uncover what's going on behind the thought, and reframe a new way of thinking about marketing -- one that positions you as a servant leader to your customers.

    Resources:

    What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

    👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    40 mins
  • 350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers

    350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers
    Feb 25 2026
    A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear "try-this-first" experience, and a sense that this wasn't just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, "You need to come on the podcast and walk us through what you're building." In today's episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he's learning along the way about customers, offers, pricing, and repeat sales. This is a real, grounded look at what it actually takes to move from "I make a thing" to "I'm building a business around a thing." In this episode, we explore: The power of starting with one simple "Plain Jane" product How customer feedback shaped new scents, bars, and product types Where most of his customers come from right now What he's doing to collect emails and stay in touch with buyers Lessons from selling at bazaars, markets, and in-person events What's become clearer in his business since joining Farm Marketing School If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like. Meet Our Guest: Allan Laird Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, they now tend to about 15 acres of land. They raise Highland cattle, hogs, and poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show ...
    Show More Show Less
    1 hr and 12 mins
  • 349 What Do I Put on My Farm's Website Homepage?!

    349 What Do I Put on My Farm's Website Homepage?!
    Feb 18 2026
    Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around. In today's episode, I'm breaking down a simple framework for what actually belongs on your farm's website homepage—so it's clear, strategic, and helps turn visitors into customers. We're talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action. You'll learn my "pancake stack" framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more). If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 19 – The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order. Ep 9 – The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all. Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project! https://mydigitalfarmer.com/websitemistakes 👉 Website Home Page Makeover - Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge. It walks you through rebuilding your homepage using this exact framework, including: Section-by-section guidance Copy prompts Layout examples A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here: 👉 https://mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a...
    Show More Show Less
    59 mins
  • 348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)

    348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)
    Feb 11 2026
    What if your farm didn't have to "scale up" to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong "gateway product" to anchor your marketing Why slow food, intentional processes, and values-based pricing actually work And how storytelling — not hustle — fuels her business growth If you've ever wondered whether there's another way to farm besides "bigger, faster, more," this conversation will feel like a deep exhale. Meet Our Guest: Claire Troemner Today's guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan. Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots. She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula. Follow & Connect with Claire Farm Website: https://troemnerfarm.com Instagram & Facebook: @troemnerfarm The Dish Interview Series: Instagram & Facebook: @dishtheup Website: https://dishtheup.com Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank you to our Podcast Sponsors! Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
    Show More Show Less
    1 hr and 13 mins
  • 347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares

    347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares
    Feb 4 2026
    What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including: ✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
    Show More Show Less
    1 hr and 3 mins
  • 346 What to Put Inside Your Farm's Media Kit with Erika Tebbens

    346 What to Put Inside Your Farm's Media Kit with Erika Tebbens
    Jan 28 2026
    Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: "Can you send over your media kit?" And I froze. I didn't have one. I wasn't even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked: 👉 The farm media kit. I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes. A media kit is one of those things farmers think they don't need… Until the moment they really do. In this episode, Erika breaks down: What a media kit actually is (in plain language) Why it's not the same as your website or About page When it becomes useful (spoiler: earlier than you think) And how it can quietly open doors to opportunities you didn't even know you were eligible for If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you. Meet Our Guest: Erika Tebbens Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com Resources Mentioned In This Episode: Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show! Download a Free Media Kit Checklist & Template -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Canva.com -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF. Thank you to our Podcast Sponsors! Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
    Show More Show Less
    1 hr and 29 mins
  • 345 — The Energy of Money: FMS Money Mindset Series

    345 — The Energy of Money: FMS Money Mindset Series
    Jan 21 2026

    This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before…

    Inside Farm Marketing School, we've been doing a powerful three-month deep dive on rewriting your money story -- and today, I'm releasing one of those private "members-only" private podcasts here on the main feed.

    This is Episode 2 of that private series, and it's all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves.

    You'll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear.

    Whether you're a farmer, maker, or small business owner, today's episode will help you see your relationship with money with completely new eyes.

    In This Episode, You'll Learn:

    • The difference between Happy Money and Unhappy Money

    • Why money carries emotional energy — and how it mirrors what you believe about yourself

    • What Lynne Twist means when she says "money is like water — it's meant to flow"

    • Real-life examples of "flow" on the farm (and where it gets stuck!)

    • Why receiving money with gratitude is just as important as giving it

    • How scarcity sneaks into everyday transactions without you noticing

    • A simple 3-part weekly practice to begin shifting your money mindset today

    I invite you to join us in FMS and experience your own breakthrough when you do this powerful work.

    📚 Resources Mentioned in This Episode

    📖 Happy Money by Ken Honda
    https://amzn.to/3MpVqvU

    📖 The Soul of Money by Lynne Twist
    https://amzn.to/4cUrXKT

    These two books form the backbone of today's discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency.

    Thank you to our Podcast Sponsors! Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
    Show More Show Less
    52 mins
  • 344 How to Win Back Customers Who Have Gone Cold

    344 How to Win Back Customers Who Have Gone Cold
    Jan 14 2026

    What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

    That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

    If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you.

    Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

    We'll talk about:

    • Why customers go quiet (and why it's not personal)

    • What a win-back campaign actually is (and what it's not)

    • Why win-backs are much easier than most farmers think

    • How a single win-back campaign can become a reusable asset you run year after year

    This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics.

    If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

    • How to identify cold customers

    • How to build your win back offer

    • How to set up tags and automations in your email provider

    • How to write the emails (with templates + AI prompts)

    • How to turn win-backs into a repeatable, yearly system

    👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get:
    ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
    ✅ Templates & swipe files to save you hours of work
    ✅ Live coaching calls every month for strategy & support

    Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
    Show More Show Less
    51 mins