Bobby Colleran died in Liverpool in 2014 at the age of six. As a result, his mother Joanne founded the Bobby Colleran Trust and works tirelessly to provide children with road safety education resources. In March 2023, after years of fundraising and dedication, she opened Bobby’s Base, a unique health and well-being centre in West Derby, Liverpool. This one-of-a-kind, child-friendly space offers therapy, a sensory garden, and a calm, nurturing environment where children can heal, build resilience, and regain confidence.

James Luckhurst went to Bobby's Base where he caught up with Joanne and her colleague Anne Mckenna.

The Bobby Colleran Trust

For this episode, we welcome Adrian Walsh, a defining voice in UK road safety for decades leading initiatives that have transformed how transport safety is understood and delivered. As director of Road Safe and founder of the Prince Michael International Road Safety Awards, Adrian has championed collaboration, innovation and evidence led change. This conversation allows a chance to reflect on his remarkable journey, and in particular, his contributions to the safe system and the future of road safety. Adrian's leadership has inspired generations of professionals committed to saving lives and building safer transport networks worldwide.

James Luckhurst sits down with Sarah Vaughan, lead researcher at Angelica Solutions, to explore one of the fastest-changing areas in urban mobility: the rise of E-bikes, and what their growth means for safety, behaviour, policy, and the wider Safe System.

Sarah, who has over 20 years of experience in the insurance industry, returns to the podcast with insights from her latest white paper, which analyses e-bike usage, risks, and opportunities. Her work blends hard data, roadside observation, and industry expertise to help policymakers, insurers, and transport professionals understand how this emerging mode fits into the vision of sustainable, safe transport.

• Why E-bikes matter - the huge potential for active travel, reduced congestion, and greener cities.
• Where the risks are growing- including lack of helmet use (just 19% of riders observed), red-light jumping (54% of E-bike riders), and the rise of unregistered or illegally modified bikes.
• The data challenge - how the absence of E-bike identifiers in Stats19 hampers meaningful analysis and makes collisions hard to track.
• Delivery riders and new behaviours - what happens when a rapidly expanding workforce has no licensing, training, or traceability.
• Infrastructure frustrations - why human behaviour at junctions can’t be fixed by enforcement alone, and what Scandinavian examples can teach us
• Insurance concerns - the gap in protection for pedestrians and riders when most bikes aren’t insured and collisions go unrecorded.
• Policy questions - whether registration, speed compliance, or clearer rules are needed before adoption outpaces safety frameworks.
• Simple, practical steps - from promoting helmet use and alcohol awareness to encouraging mutual respect between all road users.

Sarah also talks us through her personal journey from cautious observer to regular E-bike rider, and how those lived experiences sharpened her interest in understanding the true risks and rewards of E-bikes today.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

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James Luckhurst sits down with Tom Duckham, Chief Executive of Redspeed International, for a conversation about technology, enforcement, career journeys, and what it really takes to make a lasting difference in road safety.

Tom’s road into the industry was anything but conventional. As he puts it, a youth spent as a motorcycle dispatch rider meant he “saw things… that I wish I could unsee now”, experiences that quietly planted the seed for a lifelong commitment to reducing death and injury on the roads.

From his early days installing London’s first speed cameras in the early 1990s, through the era of camera partnerships, media battles, and evolving public attitudes, Tom talks openly about the challenges and misconceptions surrounding enforcement.

Throughout, Tom stresses the importance of partnership over product, summed up in Redspeed’s new strapline: “Safer Roads, Smarter Solutions, Protecting Communities.”

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

Follow us on:

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Commercial drivers keep the UK running, but the personal toll is huge, with high rates of diabetes, chronic fatigue, poor nutrition, and growing mental-health pressures. In this First Friday conversation, James Luckhurst brings together a panel of experts to unpack what’s really happening behind the wheel and what can be done about it.

Featuring Mark Cartwright (National Highways), Anna Earl (nutrevival), Kate Walker (Diabetes Safety Organisation), and Shaun Bridle (Warwickshire County Council), the discussion digs into the realities of shift work, blood-sugar crashes, missed warning signs, and why many drivers avoid seeking help.

You’ll hear practical, realistic solutions: small nutritional changes that make a big difference, how employers can support healthier habits, why driver roadworthiness needs board-level attention, and the hidden risks like peripheral neuropathy that often go unnoticed.

It’s an honest, insightful look at the human side of commercial driving — and how improving driver wellbeing improves road safety for everyone.

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

Follow us on:

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In this fifth edition of Project EDWARD Goes Global, we travel to New Zealand to explore how evidence-based policy and political decision-making can collide when it comes to road safety. Professor Simon Kingham, former Chief Science Advisor to the Ministry of Transport, shares his experience of helping shape the country’s “Road to Zero” strategy, and his frustration as a new government moves to reverse key safety measures, including lower speed limits.

Simon discusses the real-world consequences of sidelining science, the importance of co-benefits such as cleaner air and stronger communities, and why evidence, not ideology, must guide the path to safer roads. It’s an honest, sobering conversation about progress, setbacks, and persistence - a reminder that leadership, accountability, and valuing human life must sit at the heart of every transport decision.

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

Follow us on:

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In this edition of Project EDWARD Goes Global, the spotlight turns to Vietnam, where innovation and youth empowerment are driving safer roads. James Luckhurst speaks with Trang Truong from the AIP Foundation, whose AI and Me project recently won a Prince Michael International Road Safety Award.

By combining artificial intelligence with youth engagement, the initiative empowers students to identify and map high-risk areas around their schools. Their insights have already led to tangible improvements, crossings, speed bumps, and clearer signage at dozens of schools. Trang explains how the project overcame challenges such as COVID-19 disruptions and government bureaucracy through flexibility, creativity, and partnership. She also shares three key lessons: trust young people, pair technology with advocacy, and build strong partnerships. This episode highlights how smart technology and empowered communities can work together to make lasting, life-saving change on the world’s roads.

AIP Foundation – Transforming Mobility for All

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

Follow us on:

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In the third edition of Project EDWARD Goes Global, host Harrison Keasey speaks with Thomas Edelmann, founder of Road Safety UAE, a platform dedicated to raising awareness and accountability on the nation’s roads.

With over a decade of impact, Thomas shares how evidence-based research, media collaboration, and partnerships with government and industry have helped drive major progress, including the introduction of the UAE’s holistic seatbelt law.

The discussion explores the power of data, corporate responsibility, and education in building a lasting safety culture in a diverse, fast-growing country. From tackling distracted driving to shaping safer habits among young motorists, this episode highlights how passion, persistence, and collaboration can truly save lives.

Road Safety UAE | The first Road Safety Portal in the UAE

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

Follow us on:

Facebook

LinkedIn

Instagram