Most digital products fail within the first month. Alice Seba’s don’t. With over two decades in online business and millions in product sales, she understands what actually works in today’s competitive market.

In this episode, Alice breaks down the brutal truth about why most digital products never see a single sale, and more importantly, reveals the exact strategies and mindset she’s used to build a sustainable online business since 2002. From the early days of her first ebook, “The Internet-Based Moms Guide to Marketing Your Website,” to running successful product launches today, her insights will change how you approach content and product creation.

What You’ll Discover

⭐ The #1 mistake content creators make with online strategy
⭐ Why starting small beats going big every single time
⭐ How to validate product ideas without wasting months of work
⭐ The psychology behind “selling as service” that removes sales anxiety
⭐ Alice’s framework for creating less content with greater impact
⭐ Why building 1,000 engaged followers beats 100,000 passive viewers

About Alice Seba
Alice has been building online businesses since the early days of e-commerce, growing her YouTube channel to nearly 8,000 subscribers and her EKit Hub Facebook community to 4,700 members. She’s the founder of EKit Hub University and Noomu, an all-in-one business-building platform designed specifically for digital entrepreneurs.

These sources offer a wealth of information for digital creators, and Noomu includes an AWESOME $197 freebie to help get you started as an online creator business. I highly recommend checking them out.

This episode is not sponsored.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

Are you ready to make your first sponsored content? This behind-the-scenes look reveals the exact process I use to work with brand sponsors, featuring a real sponsored content creation example with the SAFY9 dash cam.

Getting your first sponsorship is a significant milestone for any content creator, but there’s so much more to it than just saying yes to a brand deal. This video takes you through the complete process of creating sponsored content that protects your integrity, meets sponsor expectations, and maintains the trust you’ve built with your audience.

You'll see:
- how to review sponsorship agreements,
- understand different types of content relationships, and
- plan your content to deliver maximum value for your sponsor and your viewers.

We cover the key differences among independent user-generated content, affiliate partnerships, and paid sponsorships, along with the proper disclosure practices that keep you compliant with platform guidelines and FTC requirements.

The video also features a real-world example using the BlackVue SAFY9 dash cam, showcasing its 4K ultra-high-definition recording, Sony Starvis camera technology, AI-powered night vision, and parking mode capabilities.

The practical testing segment demonstrates the dash cam’s performance during a road trip from Barrie to Caledonia, Ontario, showcasing both day and night recording capabilities, weather performance, and creative applications for content creators.

You’ll see how dash cam footage can enhance vlogs, provide unique filming angles, and serve multiple purposes beyond just vehicle security. You'll also see how I approached testing, so I could evaluate the product under different conditions and provide an objective, fact-based review of actual performance in real-world settings.

Sponsor Links
To learn more about the SAFY9 Dash Cam, you can check out the SAFY9 channel or visit their website.

Disclosure: This episode was sponsored by SAFY9/BlackVue. The product was provided for review, but all opinions and test results are genuine and unbiased.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

In Spring 2025, my guest for this episode achieved what many content creators dream of: a post she wrote went viral on LinkedIn. But this was no accident. It was part of a content strategy that worked.

Listen in for this discussion with Nicole Ramirez, a digital marketing consultant who cracked the code on LinkedIn content creation. After being laid off from Forbes, Nicole grew her LinkedIn following from 2,400 to over 32,000 in one year.

In this episode, Nicole reveals her “7-7-7 jackpot” content strategy that led to a viral post generating 11,000+ reactions, 240+ reposts, and coverage in major media outlets like Newsweek and the Today Show. She also discusses how she set up her content and strategy to capitalize on the opportunity, enabling her to grow her following, convert followers into clients, and further her digital marketing career.

Listen in to Hear 🎧
✅ The exact content pillar strategy behind Nicole’s viral LinkedIn posts
✅ How to balance reach-focused content with value-driven insights
✅ Networking tactics that build genuine professional relationships
✅ Why being a contributor matters more than just being a creator
✅ Practical tips for sustainable LinkedIn growth without burnout

Perfect for content creators, digital marketers, and professionals looking to build their personal brand on LinkedIn. Nicole’s journey from journalist to successful marketing consultant offers actionable insights you can implement immediately.

🔗 Connect with Nicole Ramirez:
Website & Consulting
LinkedIn

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Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.