Most digital products fail within the first month. Alice Seba’s don’t. With over two decades in online business and millions in product sales, she understands what actually works in today’s competitive market.

In this episode, Alice breaks down the brutal truth about why most digital products never see a single sale, and more importantly, reveals the exact strategies and mindset she’s used to build a sustainable online business since 2002. From the early days of her first ebook, “The Internet-Based Moms Guide to Marketing Your Website,” to running successful product launches today, her insights will change how you approach content and product creation.

What You’ll Discover

⭐ The #1 mistake content creators make with online strategy
⭐ Why starting small beats going big every single time
⭐ How to validate product ideas without wasting months of work
⭐ The psychology behind “selling as service” that removes sales anxiety
⭐ Alice’s framework for creating less content with greater impact
⭐ Why building 1,000 engaged followers beats 100,000 passive viewers

About Alice Seba
Alice has been building online businesses since the early days of e-commerce, growing her YouTube channel to nearly 8,000 subscribers and her EKit Hub Facebook community to 4,700 members. She’s the founder of EKit Hub University and Noomu, an all-in-one business-building platform designed specifically for digital entrepreneurs.

These sources offer a wealth of information for digital creators, and Noomu includes an AWESOME $197 freebie to help get you started as an online creator business. I highly recommend checking them out.

This episode is not sponsored.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

Are you ready to make your first sponsored content? This behind-the-scenes look reveals the exact process I use to work with brand sponsors, featuring a real sponsored content creation example with the SAFY9 dash cam.

Getting your first sponsorship is a significant milestone for any content creator, but there’s so much more to it than just saying yes to a brand deal. This video takes you through the complete process of creating sponsored content that protects your integrity, meets sponsor expectations, and maintains the trust you’ve built with your audience.

You'll see:
- how to review sponsorship agreements,
- understand different types of content relationships, and
- plan your content to deliver maximum value for your sponsor and your viewers.

We cover the key differences among independent user-generated content, affiliate partnerships, and paid sponsorships, along with the proper disclosure practices that keep you compliant with platform guidelines and FTC requirements.

The video also features a real-world example using the BlackVue SAFY9 dash cam, showcasing its 4K ultra-high-definition recording, Sony Starvis camera technology, AI-powered night vision, and parking mode capabilities.

The practical testing segment demonstrates the dash cam’s performance during a road trip from Barrie to Caledonia, Ontario, showcasing both day and night recording capabilities, weather performance, and creative applications for content creators.

You’ll see how dash cam footage can enhance vlogs, provide unique filming angles, and serve multiple purposes beyond just vehicle security. You'll also see how I approached testing, so I could evaluate the product under different conditions and provide an objective, fact-based review of actual performance in real-world settings.

Sponsor Links
To learn more about the SAFY9 Dash Cam, you can check out the SAFY9 channel or visit their website.

Disclosure: This episode was sponsored by SAFY9/BlackVue. The product was provided for review, but all opinions and test results are genuine and unbiased.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

In Spring 2025, my guest for this episode achieved what many content creators dream of: a post she wrote went viral on LinkedIn. But this was no accident. It was part of a content strategy that worked.

Listen in for this discussion with Nicole Ramirez, a digital marketing consultant who cracked the code on LinkedIn content creation. After being laid off from Forbes, Nicole grew her LinkedIn following from 2,400 to over 32,000 in one year.

In this episode, Nicole reveals her “7-7-7 jackpot” content strategy that led to a viral post generating 11,000+ reactions, 240+ reposts, and coverage in major media outlets like Newsweek and the Today Show. She also discusses how she set up her content and strategy to capitalize on the opportunity, enabling her to grow her following, convert followers into clients, and further her digital marketing career.

Listen in to Hear 🎧
✅ The exact content pillar strategy behind Nicole’s viral LinkedIn posts
✅ How to balance reach-focused content with value-driven insights
✅ Networking tactics that build genuine professional relationships
✅ Why being a contributor matters more than just being a creator
✅ Practical tips for sustainable LinkedIn growth without burnout

Perfect for content creators, digital marketers, and professionals looking to build their personal brand on LinkedIn. Nicole’s journey from journalist to successful marketing consultant offers actionable insights you can implement immediately.

🔗 Connect with Nicole Ramirez:
Website & Consulting
LinkedIn

If you found this episode valuable, please subscribe for more content about content creation tips, tools, and strategies.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

Unlock video marketing success with strategies from an award-winning producer!

In this episode, we dive deep into the world of video marketing with Tim Bradley, founder of Pennant Video and a multiple Telly Award winner. Discover the critical components of successful video marketing campaigns that not only engage but also convert followers into customers.

Tim shares his journey from being a kid with a VHS camcorder to working as a video producer and ultimately founding his own video production company. Learn about Tim's 'Video Marketing Trifecta'—Anthem videos, Explainer videos, and Endorsement videos—designed to boost your brand's visibility and trust.

The episode also includes practical advice on building relationships, structuring content, and the importance of visibility as a key component of content strategy. Perfect for business owners, marketers, and content creators looking to enhance their video marketing efforts.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

Thinking about starting an online store but worried about Shopify’s monthly costs?

The Shopify Starter plan offers e-commerce capabilities for just $7 per month, but does it deliver enough value to build a successful business?

I’ve spent four years working with various e-commerce options, from third-party marketplaces to online stores, and three months testing every aspect of the Shopify Starter plan, including setting up Instagram shops, managing product listings, and analyzing customer data.

In this episode, I'm sharing everything I've learned to help you decide if the Shopify Starter plan is the best option for your business. We'll cover:

• the Shopify Starter plan's features, benefits, and limitations,
• social media integration tips,
• analytics insights from my store so far, and
• when to adopt the Starter plan versus the Basic plan.

My own business is in the Print-on-Demand space, but the findings I've shared here can be applied to almost any business model that involves selling products online.

Key takeaway: The Starter plan serves as an effective testing ground and social commerce platform, but understanding its strategic role in your business growth timeline is essential for success. Listen in for all the deets!

Do you love this kind of practical, experience-based content? Then subscribe for more content on content creation, social media strategy, and eCommerce.

Video Links
As I mentioned in the video, other creators have already covered the benefits and drawbacks of Shopify (in general) as a platform for Print-on-Demand (specifically) versus third-party marketplaces such as Merch by Amazon and TeePublic. So in this video, I focused more on what I could contribute based on my individual experience with the Shopify Starter versus the Basic Plan.

For the "Pro" Shopify view, see Meg Heckman, "Shopify + Printify is the Only POD Setup I Trust." For a more favourable view of third-party platforms, see Greg Gotfried, "Shopify Print on Demand vs. Other Platforms."

Also, be sure to check out my online Store.😉 If you're seeing this episode, use the code MYTOGBLOG4 for a $4 Discount on your first or next order, in celebration of Season 4. Offer is good until October 10th! One use per customer.

Disclaimer: Note that this episode is for information and entertainment purposes. It is not intended to replace the need for one's own due diligence when considering any business model or decision.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

Are you ready to transform your ideas into action? 🚀

Season 4 of My Tog Blog About Awesome Content Creation is here! 🎉

Join me, Tim Krywulak (Associate Dean of Design, Visual Arts, and Computer Studies at Georgian College), as we go behind the scenes of building a successful content creation business.

Hear real stories from creators with actionable tips that make a difference. 💡

Sample topics for this season include:

• Building your Shopify store
• Mastering the customer journey
• Growing your brand on social media

✨ No fluff, just real solutions for creators like us! 🙌

New episodes drop monthly. 🗓️ Subscribe now to join a community of creators learning how to stand out in an increasingly crowded digital world. 👍

Your content deserves to be seen! 👀

Episode Link
If you're interested in a career as an artist or content creator, the academic programs in my portfolio offer several ways to help you get started in Design, Visual Arts, and Digital Media.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

With over 850 million monthly active users, Snapchat offers access to a broad audience of potential customers in the Gen Z and millennial markets. Yet it remains relatively "untapped" by many brands and creators, especially compared to larger mainstream platforms such as Instagram, TikTok, and YouTube.

In this episode, I sit down with Hope Georgiou, CEO and founder of HG Media Group, a company specializing in Snapchat campaign development and execution, to discuss these opportunities. Hope has several years of experience working in the Snapchat platform, and her clients have included Toyota, Lev's, Chicago Bulls, and Paramount Pictures, among others.

We discuss how to effectively leverage the platform for audience growth, the importance of spontaneous content, and how brands can find success by being early adopters. Whether you're a podcaster, YouTuber, or an aspiring influencer, this episode provides valuable insights into making Snapchat work for you. Don't miss out on these key strategies to elevate your social media presence!

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

The summer season is an excellent time for photography, but sometimes we need a little help with photo ideas. So in this episode, I share my top five sources for finding inspiration and new ideas for photography, covering landscape photography, street photography, and more. Whether you're a photography beginner or an experienced photographer, these sources of inspiration will keep you going all year round.

Thanks to Popov Leather for the opportunity to try out the Leather Notebook holder and Moleskine Notebooks. I'm loving those as an addition to my idea generation and documentation system.

If you found this episode helpful, consider subscribing. I share actionable tips, tools, and strategies about photography, video content creation, and social media strategy.

What's your favourite source for photography ideas?

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.