This is the final episode of Cunctation, where I break down why $1,000 offers often close easier than $197 offers—and how educating the cost of inaction changes everything.

Most business owners think lower prices make it easier to sell. In reality, low prices keep you surviving. Higher-ticket offers—when positioned correctly—help you thrive.

In this training, I explain:

👉 Why $197 offers rely on hope (“they’ll buy or they won’t”)

👉 How $1,000+ offers require education, belief, and transformation

👉 Why the cost of NOT acting is usually higher than the price

👉 How to break belief patterns tied to low-ticket pricing

👉 Why thriving feels different than surviving

I also introduce the Favorite Number Formula, a practical pricing framework that helps you:

👉 Price your offers with confidence

👉 Set realistic income targets

👉 Structure clients, referrals, reviews, and content around numbers you already trust

If you’ve been undercharging, second-guessing your prices, or attracting low-commitment clients, this episode will help you reframe value and move differently.

📊 Take the Confidence Score Assessment:

👉 https://myconfidencescore.com

(Quick survey to identify where confidence is costing you money)

🤝 Want More Accountability & Coaching?

👉 https://theconfidencevault.net

(Group coaching, challenges, Q&A, and weekly live breakdowns.)

#myconfidencescore #confidencecaching #trvly

This is Episode 2 of Cunctation, where I break down the real reason most business owners struggle to raise prices and close more clients—and it’s not skill, strategy, or experience.

It’s identity and belief.

In this training, I explain how the identity you’re operating from determines what you feel comfortable charging, who you attract as clients, and whether or not people take your offer seriously.

If you’re stuck selling $197 offers and know you should be charging $1,000–$2,100+, this episode will show you exactly what needs to change internally first.

🔑 What I Cover in Episode 2:

👉 Why you can’t raise prices without shifting identity

👉 How belief directly impacts your ability to close clients

👉 The difference between affordable offers vs transformational offers

👉 Why environment, urgency, and vision affect pricing

👉 How to educate clients on the cost of inaction

👉 A mindset framework to align with higher price points

I also break down real examples from my own journey—going from $20–$50 products to premium pricing—and why authority comes from alignment, not time served.

📊 Measure Your Confidence First:

👉 https://myconfidencescore.com

(2–3 minute survey for business owners & service providers)

🤝 Work With Me 1:1:

👉 https://moreconfidencemymoney.com

I help business owners and service providers raise prices and close clients in 20 days or less.

Drop your questions or your current price point in the comments—let’s break it down. #confidencescore #confidencecoaching #trvly

I went live to break down one of the most overlooked reasons people stay stuck financially: procrastination (what I call cunctation).

In this training, I walk through the 5 Layers of Self-Confidence and show how delaying simple actions in your business can easily cost you $600… $1,000… even $2,450+ per month—without adding new skills or working harder.

This session is pulled directly from my My Confidence Score live training, where I help service providers and business owners leverage confidence to raise prices, close faster, and make more money.

🔑 What You’ll Learn in This Video:

👉 The 5 layers of self-confidence (and how they impact income)

👉 Why procrastination is a hidden money leak in your business

👉 How fixing just 6 delayed habits can unlock thousands in revenue

👉 A simple framework to turn weak areas into income opportunities

👉 Why progress—not perfection—creates financial momentum

If you’ve ever said “I just need a little more money”, this video will show you exactly where it’s already hiding—in the things you’re avoiding.

📊 Take the Confidence Score Survey:

👉 https://myconfidencescore.com

(2–3 minutes • 25 questions • built for business owners & service providers)

Drop your score or questions in the comments and we’ll break it down together.

#confidencescore #confidencecoaching #trvly

I had an amazing conversation with RapDillz where I shared my journey from bartender to 9-time author, and how I built Six-Figure Confidence for the Everyday Employee—my roadmap for turning mindset and competence into real results.

We also talked about fashion innovation, including my Guru Trench Jacket—a multi-functional, patent-pending luxury outerwear piece designed for anyone serious about their craft. I break down how intentional design, value, and scarcity turn products into high-investment assets.

💡 What I cover in this video:

My story: quitting alcohol, setting big goals, and building momentum

How competence drives confidence in business and life

Actionable mindset strategies to grow your income and influence

Behind the Guru Trench Jacket: design, utility, and why I created it

The importance of investing in yourself and your skills

This interview was originally recorded by [Interviewer/Channel Name], and I’m sharing it here so you can get a front-row seat to the lessons I’ve learned over the last few years.

📘 Resources & Links:

Book: Six-Figure Confidence for the Everyday Employee

Jacket: gurutrench.com

Take your Confidence Score: myconfidencescore.com

#EntrepreneurMindset #Confidence #Competence #SixFigureConfidence #LuxuryFashion #GuruTrench #MindsetMatters #InvestInYourself #PersonalGrowth

Confidence alone doesn’t close clients — structured systems do.

In this video, I break down the Cash Close Framework, a proven method for service providers and entrepreneurs to raise prices, close clients faster, and grow income — all while building confidence and authority.

This is for service providers and entrepreneurs who:

• Struggle to charge what they’re worth
• Feel confident but aren’t converting that into income
• Want a clear system to grow both clients and revenue

In this video, you’ll learn:

✔ How to clarify the transformation your service delivers

✔ Why anchoring your value is essential for higher pricing

✔ How authority signaling builds trust and accelerates sales

✔ The power of highlighting the cost of inaction to motivate clients

✔ Step-by-step Cash Close sales conversations that convert

👉 Start measuring your Confidence & Competency here:

MyConfidenceScore.com

Confidence is important.

Execution + System = Income Growth.

Confidence doesn’t pay bills — competency does.

In this episode, I break down Competency, one of the Five Layers of Confidence, and why most people are leaving money on the table even though they already have the skills.

This is for entrepreneurs, service providers, and professionals who:

• Feel capable but underpaid
• Know they’re good at what they do but aren’t monetizing it properly
• Want more confidence and more income

In this video, you’ll learn:

✔ What competency really means (and what it doesn’t)

✔ Why repetition creates real confidence

✔ How skill mastery directly impacts income

✔ The difference between belief-based confidence and execution-based confidence

✔ How to leverage what you’re already good at to earn more

👉 Measure your Confidence Score here:

myconfidencescore.com

Confidence is layered.

Competency is non-negotiable.

Stay tuned for part 2!

#confidencecoaching #confidencescore #truly

You’re tired of trading time for money. What if you could charge more and actually work less — simply by pricing your offers around the energy it takes to deliver them?

In this episode, Truly breaks down the practical pricing playbook for service providers:

✅ Why charging higher lets you automate and save energy

✅ How to convert low-value monthly offers into high-value yearly or VIP packages

✅ The “favorite number” trick to design packages that scale (and why it works)

✅ Real client examples: from $30/mo groups → $1,700 intimacy offers → events & retreats

✅ Mindset: the “man in the mirror” test — who do you need to become to charge what you deserve?

If you want better margins, fewer headaches, and more meaningful client relationships — this is the pricing roadmap.

🔗 Take the free Confidence Score diagnostic → myconfidencescore.com

📱 Follow Matthias / Truly: @matthiastrvly

🗣️ Comment below: What would happen if you charged 2x for your top offer?

You measure your weight, carbs, and calories — but do you measure your confidence?

In this episode, Truly breaks down the link between belief, identity, and income — and why misalignment between who you think you are and what you do keeps your business stuck.

Learn why your confidence score is as crucial as your credit score, how to charge what you’re worth without guilt, and why raising your prices actually increases your energy and impact.

🔑 Key insights:

• How belief and identity shape your results

• Why self-confidence = self-worth in business

• The “Best Interest to Charge More” principle

• How consistency turns confidence into cash flow

💡 Measure your Confidence Score → myconfidencescore.com