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Nerd Marketing

Nerd Marketing

Written by: Nerd Marketing
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About this listen

 The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.2023 Economics Marketing Marketing & Sales
Episodes
  • PostPilot Fall Editions 2025

    PostPilot Fall Editions 2025
    Nov 17 2025

    In this special Nerd Marketing episode, Drew Sanocki and Michael Epstein break down everything new in PostPilot's Fall Editions, the biggest feature drop yet.
    Featuring AI Benchmarks, Halo (Amazon attribution), and AcquisitionAI, the automation tool transforming how brands acquire customers.
    Learn how PostPilot is making direct mail smarter, more measurable, and fully multichannel.
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    14 mins
  • Direct Mail Goes Multichannel

    Direct Mail Goes Multichannel
    Nov 6 2025

    In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact—not just on Shopify, but on Amazon too.

    They share how PostPilot Halo brings true multichannel attribution to life, why direct mail performs best when digital CPAs spike, and how leading brands are using it to win Black Friday and Cyber Monday.
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    41 mins
  • The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang

    The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang
    Oct 7 2025

    Harvard-published marketing professor Jonathan Zhang joins Drew and Mike to unpack research showing how direct mail drives lower CAC and higher lifetime value than digital channels.
    They dig into the psychology of touch, why Gen Z actually loves mail, and how brands like Amazon and Warby Parker proved it first.
    A data-driven roadmap for the next five years of marketing.
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    40 mins
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