Discover how to use AI and LinkedIn more strategically to build stronger business relationships, stay top of mind, and create more opportunities through networking.

In this session, Joe Apfelbaum, founder of the AI-powered LinkedIn assistant EvyAI, shares a practical framework for using LinkedIn with more clarity, consistency, and purpose. Joe explains why every business owner needs a written LinkedIn strategy, how to identify ideal clients and centers of influence, and how AI can help save time while supporting more authentic engagement.

The presentation covers Joe’s nine-step approach to LinkedIn success:

• Build a clear business, marketing, and LinkedIn strategy
• Define your ideal client profile and centers of influence
• Clarify the promise behind your offer
• Use stories to build trust and connection
• Optimize your LinkedIn profile and digital footprint
• Create systems, templates, and repeatable processes
• Increase exposure through consistent posting and engagement
• Build credibility with valuable content and conversations
• Use AI tools to support outreach, research, comments, and content creation

Joe also demonstrates how AI can help generate LinkedIn posts, research prospects, identify conversation starters, respond to comments, organize contacts, and support business development workflows. He emphasizes that LinkedIn success comes from strategy, accountability, relationship-building, and staying top of mind with the right people.

This session is ideal for entrepreneurs, business owners, sales professionals, networkers, consultants, and anyone who wants to use LinkedIn more effectively to grow relationships, generate leads, and create more business opportunities.

• Why LinkedIn requires a written strategy
• How to define your ideal client profile
• The role of centers of influence in referral marketing
• How to stay top of mind on LinkedIn
• Why stories are more effective than sales pitches
• How AI can support authentic LinkedIn engagement
• How to create posts and comments faster with AI
• How to use LinkedIn for relationship-driven business growth
• Why accountability improves consistency
• How networking and LinkedIn work together

Learn how to build a clearer marketing system that turns visibility, relationships, follow-ups, and discovery calls into a faster “yes.”

In this session, Jessica DeFeo, founder of JMT Creative Consulting, shares how women entrepreneurs and small business owners can stop guessing with their marketing and start identifying where potential clients may be falling off in the sales process.

Jessica breaks down the Conversion Web, a practical framework for improving every step of the client journey:

• Attract the right people, not just more people
• Connect through clear, specific messaging
• Clarify the client’s problem and your solution
• Validate trust with proof, FAQs, and credibility
• Invite prospects into the next step with clear calls to action

You’ll also learn how to audit your own marketing system, track lead flow and close rates, strengthen follow-up, improve discovery call conversions, and create a referral process that brings in more ideal clients.

This conversation is especially helpful for service-based business owners, entrepreneurs, consultants, coaches, and small business owners who want more clarity, stronger messaging, better conversion rates, and a marketing system that supports sustainable growth.

• Why marketing is not just about visibility
• How to reduce uncertainty in the buying process
• How to identify conversion leaks
• Why clear messaging builds trust faster
• How website bounce rate can reveal messaging problems
• Why discovery calls should be structured as fit calls
• How to improve proposal follow-up
• How to ask clients for better referrals
• How niching down can make your marketing more effective

In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence.

As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients.

This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment.

Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can:

• Increase closing rates
• Reduce friction in conversations
• Create stronger, more authentic connections

Key Insight: Sales is not a numbers game—it’s a people game.

Cheri introduces four distinct personality types that drive decision-making:

• Blueprint – Structured, detail-oriented, and risk-averse
• Action – Fast-paced, results-driven, and competitive
• Nurturing – Relationship-focused, empathetic, and collaborative
• Knowledge – Analytical, data-driven, and logical

Understanding these types allows you to tailor your message for maximum impact.

One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes:

• 18% success rate when personalities are mismatched
• 82% success rate when communication is aligned

This dramatic difference highlights the importance of speaking your customer’s “language”.

Cheri emphasizes a modern approach to business:

Replace “selling” with “influencing.”

By focusing on influence, professionals can:

• Build trust faster
• Create meaningful conversations
• Drive decisions without pressure or manipulation

The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to:

• Adjust your communication in real time
• Increase engagement instantly
• Improve conversion rates with minimal effort

This methodology extends far beyond sales and can be applied to:

• Networking – Build stronger, faster connections
• Referrals – Improve quality and conversion
• Client Relationships – Deepen trust and retention
• Hiring – Identify the right fit for roles
• Marketing – Personalize messaging at scale
• Leadership – Communicate effectively with teams

Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling:

• Personalized communication at scale
• Automated personality insights
• Data-driven decision-making

This combination of human psychology and technology creates a powerful advantage in today’s AI-driven world.

Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that:

Mastering human behavior—not just sales tactics—is the key to exponential growth.

This session is ideal for:

• Entrepreneurs
• Sales professionals
• Business owners
• Leaders and executives

Anyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework.

Learn how to crack the code of influence and turn every interaction into an opportunity.