Discover how to use AI and LinkedIn more strategically to build stronger business relationships, stay top of mind, and create more opportunities through networking.

In this session, Joe Apfelbaum, founder of the AI-powered LinkedIn assistant EvyAI, shares a practical framework for using LinkedIn with more clarity, consistency, and purpose. Joe explains why every business owner needs a written LinkedIn strategy, how to identify ideal clients and centers of influence, and how AI can help save time while supporting more authentic engagement.

The presentation covers Joe’s nine-step approach to LinkedIn success:

• Build a clear business, marketing, and LinkedIn strategy
• Define your ideal client profile and centers of influence
• Clarify the promise behind your offer
• Use stories to build trust and connection
• Optimize your LinkedIn profile and digital footprint
• Create systems, templates, and repeatable processes
• Increase exposure through consistent posting and engagement
• Build credibility with valuable content and conversations
• Use AI tools to support outreach, research, comments, and content creation

Joe also demonstrates how AI can help generate LinkedIn posts, research prospects, identify conversation starters, respond to comments, organize contacts, and support business development workflows. He emphasizes that LinkedIn success comes from strategy, accountability, relationship-building, and staying top of mind with the right people.

This session is ideal for entrepreneurs, business owners, sales professionals, networkers, consultants, and anyone who wants to use LinkedIn more effectively to grow relationships, generate leads, and create more business opportunities.

• Why LinkedIn requires a written strategy
• How to define your ideal client profile
• The role of centers of influence in referral marketing
• How to stay top of mind on LinkedIn
• Why stories are more effective than sales pitches
• How AI can support authentic LinkedIn engagement
• How to create posts and comments faster with AI
• How to use LinkedIn for relationship-driven business growth
• Why accountability improves consistency
• How networking and LinkedIn work together

Learn how to build a clearer marketing system that turns visibility, relationships, follow-ups, and discovery calls into a faster “yes.”

In this session, Jessica DeFeo, founder of JMT Creative Consulting, shares how women entrepreneurs and small business owners can stop guessing with their marketing and start identifying where potential clients may be falling off in the sales process.

Jessica breaks down the Conversion Web, a practical framework for improving every step of the client journey:

• Attract the right people, not just more people
• Connect through clear, specific messaging
• Clarify the client’s problem and your solution
• Validate trust with proof, FAQs, and credibility
• Invite prospects into the next step with clear calls to action

You’ll also learn how to audit your own marketing system, track lead flow and close rates, strengthen follow-up, improve discovery call conversions, and create a referral process that brings in more ideal clients.

This conversation is especially helpful for service-based business owners, entrepreneurs, consultants, coaches, and small business owners who want more clarity, stronger messaging, better conversion rates, and a marketing system that supports sustainable growth.

• Why marketing is not just about visibility
• How to reduce uncertainty in the buying process
• How to identify conversion leaks
• Why clear messaging builds trust faster
• How website bounce rate can reveal messaging problems
• Why discovery calls should be structured as fit calls
• How to improve proposal follow-up
• How to ask clients for better referrals
• How niching down can make your marketing more effective

In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence.

As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients.

This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment.

Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can:

• Increase closing rates
• Reduce friction in conversations
• Create stronger, more authentic connections

Key Insight: Sales is not a numbers game—it’s a people game.

Cheri introduces four distinct personality types that drive decision-making:

• Blueprint – Structured, detail-oriented, and risk-averse
• Action – Fast-paced, results-driven, and competitive
• Nurturing – Relationship-focused, empathetic, and collaborative
• Knowledge – Analytical, data-driven, and logical

Understanding these types allows you to tailor your message for maximum impact.

One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes:

• 18% success rate when personalities are mismatched
• 82% success rate when communication is aligned

This dramatic difference highlights the importance of speaking your customer’s “language”.

Cheri emphasizes a modern approach to business:

Replace “selling” with “influencing.”

By focusing on influence, professionals can:

• Build trust faster
• Create meaningful conversations
• Drive decisions without pressure or manipulation

The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to:

• Adjust your communication in real time
• Increase engagement instantly
• Improve conversion rates with minimal effort

This methodology extends far beyond sales and can be applied to:

• Networking – Build stronger, faster connections
• Referrals – Improve quality and conversion
• Client Relationships – Deepen trust and retention
• Hiring – Identify the right fit for roles
• Marketing – Personalize messaging at scale
• Leadership – Communicate effectively with teams

Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling:

• Personalized communication at scale
• Automated personality insights
• Data-driven decision-making

This combination of human psychology and technology creates a powerful advantage in today’s AI-driven world.

Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that:

Mastering human behavior—not just sales tactics—is the key to exponential growth.

This session is ideal for:

• Entrepreneurs
• Sales professionals
• Business owners
• Leaders and executives

Anyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework.

Learn how to crack the code of influence and turn every interaction into an opportunity.

In this Network in Action Sales Mastery session, Rob Ficken shares practical insights on how to take control of the sales process using the Sandler methodology.

Drawing from his journey from oil and gas engineer to trusted advisor for major organizations, Rob breaks down the common pitfalls sales professionals face and explains how traditional selling approaches often lead to stalled deals and lost opportunities.

Through interactive exercises and real-world examples, this session explores the critical differences between buyer and seller behaviors, revealing why many sales conversations result in ghosting or indecision. Rob introduces a structured, system-driven approach to selling that emphasizes qualification, trust-building, and clear communication to improve outcomes.

• Understanding the buyer-seller dynamic and why buyers often control the process
• Identifying and overcoming common sales challenges, including objections and ghosting
• The importance of a structured sales system for consistency and efficiency
• How premature presentations lead to lost deals and free consulting
• The role of emotional drivers and pain in decision-making
• Implementing the Sandler framework, including upfront contracts and deep qualification
• Strategies to improve prospecting, close rates, and long-term client relationships

This session is ideal for sales professionals, business owners, and anyone looking to refine their sales strategy, eliminate inefficiencies, and build a more predictable and effective sales process.

Learn how to qualify hard, close easy, and transform the way you approach every sales conversation.

Learn more about Robert here: https://www.networkinaction.com/index.php/profile/10299-sandler-sales-training-robert-ficken

Find your Network In Action group here: https://www.networkinaction.com/index.php/find-a-group

Start your business networking franchise here: https://franchise.networkinaction.com/

Discover how entrepreneurs, developers, and business owners are leveraging AI tools to automate operations, increase efficiency, and scale their businesses faster than ever before. This discussion highlights real-world use cases of AI-powered workflows that are reshaping how modern businesses operate.

Explore how AI is being used to streamline and optimize key business functions, including:

• Marketing automation for faster, more targeted campaigns
• SEO optimization to improve visibility and rankings
• Sales systems that nurture and convert leads automatically
• Custom-built dashboards for real-time business insights

Learn how platforms like ChatGPT, Claude, and emerging AI solutions are transforming everyday business tasks, such as:

• Content creation at scale
• Customer communication and support
• Lead generation and qualification
• Automated follow-ups and engagement

Hear firsthand experiences from professionals who are replacing manual processes, reducing operational costs, and building AI-driven systems that function like digital employees.

This session also provides practical, easy-to-implement strategies for those without a technical background. Learn how to apply AI without coding skills and still achieve powerful results.

• AI governance and responsible implementation
• Business transformation through automation
• Measuring automation ROI
• Staying competitive in a rapidly evolving digital landscape

Whether you're a small business owner, marketer, or tech professional, this conversation offers valuable insights into how AI is reshaping the future of work and unlocking new opportunities for growth.

• Find your Network In Action group
• Start your business networking franchise

Learn how to unlock exponential growth in your business by shifting your mindset from “How can I do this?” to “Who can do this for me?”. In this session, Lisa McClease Kelly breaks down the powerful concepts from the book “Who Not How” by Dan Sullivan and Dr. Benjamin Hardy, showing how delegation, partnerships, and leveraging expertise can transform your productivity and results.

Through real-world examples, Lisa shares how she successfully manages multiple businesses, properties, and responsibilities by relying on a strong network of “who’s”—including assistants, marketing teams, financial experts, and operational support.

Discover how focusing on your unique abilities while outsourcing everything else can:

• Reduce burnout
• Increase efficiency
• Create more freedom in your life

• How to identify tasks you should stop doing
• How to find the right people to support your goals
• How to build scalable systems that don’t rely solely on you
• How to become a valuable “who” for others while building your own expert team

This session also includes practical exercises to help you rethink how work gets done and implement strategies that allow your business to grow faster—with less effort.

Whether you’re an entrepreneur, business owner, or professional looking to scale, this conversation will empower you to achieve more by doing less.

• Learn more about Lisa McClease Kelly
• Find your Network In Action group
• Start your business networking franchise

Learn how to sell more effectively by understanding human behavior through the DISC framework. In this session, Alan Bennett breaks down the fundamentals of DISC and explains how adapting your communication style to match your buyer’s behavior can dramatically increase your sales success.

Discover why traditional selling methods miss up to 75% of potential buyers and how speaking in your own “language” can limit your results. This training introduces a smarter approach—behavioral style selling—focused on aligning with how people think, decide, and communicate.

You’ll gain practical insights into the four DISC personality types:

• Dominance
• Influence
• Steadiness
• Compliance

You will also learn how to identify these styles in real-world scenarios and tailor your messaging, build trust, and present solutions in ways that resonate with each type of buyer.

This session also covers how to read behavioral cues, adapt your sales approach in real time, and build stronger relationships through consistency, credibility, and connection. Whether you’re in sales, business development, or leadership, these strategies will help you communicate more effectively and close more deals.

In this powerful mindset training session, international speaker and founder of Live at Choice, Belanie Dishong, reveals why 80% of sales success is driven by mindset—not skill, scripts, or market conditions.

If you have ever hesitated to make a call, overexplained during a sales conversation, avoided high-value prospects, blamed a slow market, or taken rejection personally, this session will help you understand what is really happening beneath the surface.

• Why hesitation, self-doubt, and overexplaining silently reduce your closing rate
• How common sales beliefs can decrease effectiveness by 10% to 25% per pattern
• The hidden impact of believing the market is slow—or that you are overpriced
• How client “judgments” differ from objections—and why that distinction matters
• The concept of self-endorsement and how it transforms cold calls into confident conversations
• Why beliefs—not circumstances—create your results
• How to align your mindset so your skills can fully deliver

Belanie walks you through practical exercises to calculate your current conversion ratio, identify mindset-driven effectiveness drops, and imagine what doubling your closing rate would mean for your revenue—and your life.

This session is not about surface-level motivation. It is about making strategic shifts in belief that eliminate internal resistance, increase clarity and confidence, and allow you to sell with certainty.

If you are ready to stop fighting yourself in the sales process and start increasing revenue—without changing your product, price, or market—this training will challenge and expand the way you think about performance and success.

• Sales professionals
• Entrepreneurs
• Business owners
• Coaches and consultants
• Network marketers
• Franchise owners
• Anyone looking to improve sales conversion through mindset mastery

Watch now to discover how upgrading your mindset can immediately impact your results.