Is your brand starting to sound like everyone else? In the age of Generative AI, we are facing a "Homogenisation Effect" where content becomes polished but loses its soul. In this episode, Kyle Fraser argues that while AI can solve complicated tasks, it cannot solve complex human connection.

We dive into the psychology of why we crave imperfection and how to use the Cynefin Framework to decide when to use AI and when to rely on human intuition.

In this episode, you will learn:

• The Delegation Trap: Why MIT research suggests outsourcing thinking to AI reduces brain engagement.

• Authenticity Hunger: Jonathan Haidt’s insights on why imperfection drives connection.

• Complicated vs. Complex: How to classify problems to avoid the "Illusion of Thinking."

• Affective Architecture: A 6-step guide to building brands that feel real, including "Purposeful Friction" and "Cultural Artefacts."

Topics covered:The Delegation Trap & MIT ResearchThe Cynefin Framework ExplainedApple’s "Illusion of Thinking"6 Ways to Design for Affect

Resources Mentioned:

• Jonathan Haidt’s Moral Foundations

• The Cynefin Framework

  
  

  
  

Brand Strategy, Generative AI, Authenticity, Cynefin Framework, Marketing Psychology, Kyle Fraser, Creative Strategy, Emotional Connection, Future of Work.

Does your team suffer from "nice" meetings where everyone agrees but nothing truly innovative happens?

In this episode, Kyle Fraser argues that the harmony you're protecting might actually be holding you back. He introduces "The Consensus Illusion"—the false sense of productivity that comes from avoiding disagreement.

Discover why we instinctively avoid conflict and learn a practical framework to embrace healthy debate. It's time to challenge ideas, expose blind spots, and empower your team to build something better, together.

In this episode of Never Think Alone, host Kyle Fraser introduces "The Idea Illusion" concept —that frustrating moment when brainstorming sessions yield little to no truly original ideas. Kyle exposes the fundamental flaws of traditional brainstorming, from the pervasive issue of groupthink and hidden cognitive biases to the counterintuitive concept of "neural napping."

Drawing on research and real-world experience, including PlusNarrative's work , Kyle reveals why breakthroughs thrive not in wide-open spaces, but within structured frameworks. He then provides a concrete, seven-step framework designed to break the brainstorming barrier.

Learn how constraints, conflict, and controlled chaos are the true engines of innovation. If you're tired of mediocre meetings and ready to unlock your team's real potential, this episode is a must-listen. Discover why structure doesn't limit creativity—it unleashes it.