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Niche Marketing Podcast

Niche Marketing Podcast

Written by: John Bertino
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 Hosted by John Bertino, Founder of The Agency Guide, this podcast delivers actionable strategies for targeted market penetration and business growth. Each series explores a specific industry niche, featuring expert interviews and proven tactics for sectors like mortgage and real estate, nonprofit, food and beverage products, YouTube content creators, and more. John and guests share insights on branding, content, SEO, advertising, and social media, tailored to each niche. Subscribe to gain a competitive advantage and achieve measurable growth in your chosen market. 🚀© 2026 The Agency Guide Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • YT07: Going Viral on TikTok and YouTube in the Wedding Industry with Adriana Brauckmann

    YT07: Going Viral on TikTok and YouTube in the Wedding Industry with Adriana Brauckmann
    Aug 5 2025
    What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses? In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David's Bridal. Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, consistency, and a touch of chaos fuel her content success. You'll also hear insider details on how Love Stories TV became the biggest wedding video platform—and why David's Bridal is betting big by acquiring media brands to build a community, not just sell dresses. If you want practical tips, honest stories, and a behind-the-scenes look at the evolving world of wedding content, this is your episode. 📝 Key Topics Covered 📝 00:00 How "The Pre-Nup" started: wedding industry roots, podcast launch05:09 Building a platform: TikTok beginnings, Instagram hesitations07:25 Viral breakthrough: 500,000+ views for a dress montage10:16 Growing a following: Reaching 10K fans, then 50K+11:06 Production value: Why the shift to pro studio skyrocketed results12:24 Short vs. long form: Why short clips feed podcast growth15:33 Hooks, tactics, and audience-first strategy24:20 David's Bridal acquisition: Building community & launching Pearl27:49 Content as CRM: Moving audiences through the wedding journey31:32 SEO for creators: Challenges & tips for wedding industry brands35:09 Behind the scenes: Planning, prepping, and the value of guests44:12 Authentic camera setups & DIY production hacks50:24 CapCut, editing, and learning the tools vs. hiring out56:05 Big-picture goals: Building "the go-to" wedding podcast58:32 Fun afterparty: favorite honeymoon spots, cocktails, and hot dog debates Ready to be inspired, entertained, and pick up tactical tips? Jump in—this episode is for wedding industry creatives, marketers, and anyone who loves a smart business (and content!) comeback story. 🚨 WANT MORE? 🚨 • Going Viral on TikTok and YouTube with Adriana Brauckmann
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    1 hr and 9 mins
  • YT06: The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]

    YT06: The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]
    Jul 14 2025
    TikTok Shop success is about more than just trending audio or lucky virality — it's about authentic storytelling combined with smart strategy across content, community, and commerce. Whether you're a small business owner, an aspiring content creator, or a brand exploring social commerce, the secret to winning on TikTok lies in understanding how the TikTok algorithm, TikTok Seller Center, and creator partnerships all work together — powered by emotionally engaging content. Let's break down how AJ Rantz (a true social media and TikTok Shop success story), the founder of Cocktail Cards, used storytelling to go viral, grow revenue, and scale a brand using TikTok Shop, YouTube, and beyond. For content creators, we'll look at extra strategies you can use today to build your own TikTok Shop success. ✨ Ready to Launch or Scale on Tik Tok Shop? Here's what you can do today: 🎥 Post your origin story as your pinned video 🔗 Apply to Tik Tok Shop and upload your first product 🤝 Partner with 2–3 micro-influencers this week 📊 Explore your TikTok Seller Center for insights 🧠 Think like a storyteller — not just a seller In This Episode: 00:00 From Bartender to Entrepreneur: The COVID Catalyst for Business Growth02:22 Inventing Cocktail Cards: Developing a Unique Product Idea05:25 Product Launch Challenges: Navigating Startup Hurdles & Pitfalls08:23 Authentic Storytelling in Marketing: Social Media & Branding Secrets11:26 Building a Strong Brand: Importance of Design & Customer Feedback14:15 Crowdfunding Success: Mastering Kickstarter and Indiegogo Campaigns17:26 Going Viral on Social Media: Leveraging Platforms for Sales Growth20:30 Scaling Your Business: Manufacturing and Inventory Management Tips23:33 Email Marketing Strategy: Boosting Customer Engagement & Loyalty26:29 Expanding Your Content Strategy: Diversifying Platforms for Reach29:32 TikTok Shop Explained: Unlocking a New E-commerce Revenue Stream32:31 The Future of Your Brand: Personal Branding & Product Expansion33:00 TikTok Viral Success: How One Video Generated $22K in Sales Instantly34:19 Leveraging TikTok Bio Link: Turning Viral Views into Crowdfunding Sales52:37 Ultra Viral TikTok Moment: 5 Million Views & $57K in Sales Overnight55:55 Mainstream Media Exposure: Access Hollywood Interview & Sales Boost57:59 Email Marketing Power: Retaining Customers & Sales Beyond Viral Spikes Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 6 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell]Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk]Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty]Part 4 - Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink]Part 5 - How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown]Part 7 - Coming soon Full Shownotes & More Info Here: • The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success (full shownotes) • Full video interview here: The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success
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    1 hr and 16 mins
  • YT05: How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown, Part 5]

    YT05: How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown, Part 5]
    Jun 1 2025
    Don't break the bank! Here's what actually works when launching a content studio, podcast studio, or YouTube studio -- whatever you want to call it! Tom Brown and John Bertino break it all down—no fluff, just real stories, honest mistakes, and the gear and strategies that helped them build profitable studios from scratch. Tom is the founder of Chicago Podcast Studio @TheStudioBusiness. John is the host of this show and co-host of @NJCSshow with a studio in New Jersey. ---- Are you ready to launch your own podcast studio, video podcast studio, or content studio? Whether you're a podcast creator building a home podcast studio, a business owner seeking a professional podcast studio, or a marketer wanting to boost your brand, this guide is packed with expert advice, hands-on experience, and practical tips from Tom Brown (Chicago Podcast Studio) and John Bertino (NJ Content Studio). In This Episode: 00:00 The Power of Video Podcasting, Short-Form Clips, Studio Gear Myths, and More01:17 Welcome & Guest Introduction02:46 Tom's Viral YouTube Success04:42 Consulting, CPS Builds & The Studio Business Community06:48 Podcast Studio vs. Content Studio: Evolving Language07:16 Tom's Journey: From Audio to Full-Service Studio09:03 The Untapped Market for Podcast Studios10:07 The Real Value of Short-Form Content11:06 Who Uses Podcast Studios? Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 5 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell]Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk]Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty]Part 4 - Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink]Part 6 - Coming soonPart 7 - Coming soon Full Shownotes & More Info Here: • How to Build a Profitable Podcast & YouTube Studio from Scratch (full shownotes) • Full video interview here: How to Build a Profitable Podcast & YouTube Studio from Scratch
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    44 mins
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