Did you know that over 500 hours of video are uploaded to YouTube every minute -- but only a tiny fraction ever break through to get millions of views?

What if you could crack the code behind YouTube's algorithm and unlock massive growth for your channel?

In this episode, a collaboration with the NJ Content Studio show, Mike Desmarets from Evolve Ink pulls back the curtain on how he grew his tattoo-focused YouTube channel to over 230,000 subscribers and millions of views -- all by decoding what really makes YouTube's algorithm tick.

Whether you're a content creator struggling to get traction or just curious about how the platform really works, this conversation is packed with actionable insights you won't want to miss.

In This Episode:

• 00:00 Introduction to Evolve Ink and Mike Desmarais
• 07:12 The Journey of Content Creation
• 19:09 Rebranding and Finding Success
• 23:44 Consistency and Monetization Strategies
• 31:49 Tattoo Reactions and Community Engagement
• 36:30 Transitioning from Live Streams to Short Form Content
• 39:05 Monetization Strategies in Short Form Content
• 46:34 Content Creation Insights and Audience Engagement
• 55:58 Building a Brand Beyond Social Media

This episode is Part 4 in a multi-part series on YouTube marketing. To continue learning on this niche, visit:

• Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell]
• Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk]
• Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty]
• Part 5 - Coming soon
• Part 6 - Coming soon
• Part 7 - Coming soon

• Get Millions of Views By Decoding the YouTube Algorithm (full shownotes)

• Full video interview here: Get Millions of Views By Decoding the YouTube Algorithm

Tired of your small business videos on YouTube getting lost in the noise? Let's explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of Olas Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast.

John and JC aren't just discussing theory; they have hands-on experience, from learning video editing alongside marketing students, clients, and their own brands. They understand the unique challenges small businesses face and share actionable insights you can implement immediately.

Prepare to discover:

• The surprising power of repurposing your existing video content—turn one hour-long video into a goldmine of engaging clips.
• Why relying solely on written content is leaving you behind in today's multimedia landscape.
• The crucial first steps to take, even before you hit record, to solidify your brand identity on YouTube.
• The counterintuitive truth about authenticity and how it can be your biggest advantage in a crowded digital world.
• And more.

Don't let your valuable video content gather dust. Tune in now to gain the insider knowledge you need to cut through the clutter and make your YouTube presence a game-changer for your small business.

• This episode is Part 2 in a multi-part series on YouTube marketing. Find the rest of the episodes in the series at NicheMarketingPodcast.com

• Full shownotes and guide on leveraging YouTube to grow your channel here: Get More Views on YouTube Channel (Small Business Edition)

• Full video interview here: Grow Small Business - YouTube Marketing

Learn how to grow a YouTube channel in 2025 with insights from Natalie Brunell's journey to nearly 200,000 subscribers! We share actionable strategies for mastering the YouTube algorithm, optimizing for SEO, and building a thriving community.

Natalie Brunell transformed her passion for Bitcoin into a thriving YouTube channel. Her journey from journalist to crypto expert making a full-time income as a content creator showcases how passion and dedication can lead to incredible success in niche markets.

YouTube Growth Key Takeaways

1. Content is King:

• Evergreen & Trending: Balance timeless content with timely trends.

• Guest-Driven: Feature high-profile guests for unique insights.

2. YouTube Tactics:

• Thumbnails & Titles: Compelling visuals + SEO optimization are crucial.

• Playlists: Increase watch time by organizing videos thematically.

• Shorts: Boost visibility with short-form content.

• Cards & End Screens: Promote related content for further engagement.

3. SEO & Promotion:

• Video Description Optimization: Use relevant keywords to improve search rankings.

• Cross-Platform Promotion: Leverage platforms like X (Twitter).

4. Monetization Tips

• Selective Sponsorships: Partner with aligned brands.

• YouTube Ad Revenue: Optimize for ad placement.

• Expert Services: Offer speaking or consulting.

5. Tools for Success

• Adobe Premiere & Audition: For professional editing.

• TubeBuddy: To optimize titles, descriptions, and tags.

• YouTube Studio Analytics: Track performance metrics.

Summary: Grow Your YouTube Channel in 2025

Combine passion, strategic planning, and active audience engagement to build a successful YouTube channel. Use these strategies to resonate with viewers and stand out from the crowd!

• This episode is Part 1 in a multi-part series on YouTube marketing. Find the rest of the episodes in the series at NicheMarketingPodcast.com

• Full shownotes and guide on leveraging YouTube to grow your channel here: How to Grow a YouTube Channel in 2025: Natalie Brunell's YouTube Case Study

• Full video interview here: How to Grow a YouTube Channel in 2025: A Case Study

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it's a powerful tool for nonprofit marketing, brand awareness, and storytelling.

Whether you're running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights.

In this episode of the Niche Marketing Podcast, Amber Melanie Smith, founder of Activate Good and a social impact YouTuber with over 200 nonprofit-focused videos, shares her insights on leveraging YouTube to grow a nonprofit organization.

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 8 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen]
• Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum]
• Part 3 – Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse]
• Part 4 – Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
• Part 5 – Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
• Part 6 – Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]
• Part 7 – Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva]

Full shownotes and guide on leveraging YouTube to grow your nonprofit here:
How to Build and Grow a Thriving YouTube Channel for Nonprofits