Nobody's Getting Married Anymore (Except That's Not What's Happening)
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Nobody's Getting Married Anymore (Except That's Not What's Happening)
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Someone posted that they've had zero bookings for this time of year — first time in years — and blamed it on venues going bust. The comments agreed. Everyone was wrong.
This week I'm unpicking the actual data behind falling UK marriage rates, why it's got nothing to do with venues closing, and the one detail buried in that original post that completely changes the story: weekday weddings. If your Saturdays are quiet, that doesn't mean the industry's dying — it might mean you're pricing and marketing for a market that's already moved on without you.
Cause and effect, sorted properly. No doom-scrolling required.
In this episode:
- Why the "venues closing = fewer weddings" theory is backwards
- The real reasons UK marriage rates have been falling for years
- Why 2022–23 felt like a boom (and why the correction isn't actually a crash)
- The weekday wedding shift nobody's pricing for properly
- What to actually check before you panic about a quiet calendar
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