How can we make sustainable consumption the norm, not the exception? In this episode of Numbers & Narratives, we talk with Professor Johanna Gollnhofer from the University of St. Gallen about the power of consumers to drive market change. Johanna shares insights from her new book, The 60%-Potential, revealing how marketing can engage the broad majority—not just the eco-conscious few—in making greener choices. We explore food waste reduction, sharing economies, and how grassroots sustainability movements can reshape business models. Tune in for a thought-provoking conversation on the intersection of consumption, digitalization, and sustainability!

Welcome back to "Numbers & Narratives"! Join hosts Laura Edinger-Schons and Judith Stroehle as they delve into the power of language and real utopias with Kübra Gümüsay, bestselling author, speaker, founder and research fellow at The New Institute.

Kübra Gümüsay studies and writes about issues she encounters in her daily life. Thereby she traces back how racism and sexism manifest themselves in language and how language and power imbalances shape narratives.

In this episode, we venture out of our comfort zone and try to think outside the system. We learn about how we limit the problems we tackle by using certain perspectives and the dominance of quantitative over qualitative thinking. How does knowledge get exploited and how does the compulsion to put everything into numbers shape our narratives? And how can a true dialogue help us to overcome such limitations?

Kübra Gümüsay takes us on a journey around the world to learn about real utopias that already exist and tells about the courage to create new realities despite the system. Together we explore the importance of emotions and embracing the ambiguity and complexity in our life.

Join us on this journey with Kübra Gümüsay, exploring the influence of language, inequality of our system and advance beyond them!

Don't miss this thought-provoking conversation! Tune in now: [Insert link to the episode]

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Welcome back to Numbers & Narratives! Hosts Laura Edinger-Schons and Judith Stroehle explore the intersection of natural science and science communication with Professor Johanna Baehr. As a researcher and spokesperson for the Cluster of Excellence Climate, Climatic Change, and Society (CLICCS) at the University of Hamburg, Johanna deciphers the numbers behind Gulf Stream narratives and its physical processes. We discuss the challenge of crafting compelling narratives without oversimplifying science, the role of scientific results in public discourse and policy-making, and the University’s interdisciplinary approach to climate change. Tune in for a thought-provoking conversation on science, sustainability, and society!

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