OK, Computer: Is AI Making Marketers Lazy—Or Brilliant?

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Marketers can’t stop talking about AI. But is it the future… or just a fancy way to cut corners?

In this spicy episode, Kate Campbell and Adam O. go all in on the hype vs. the hard truths of AI in marketing—no fluff, no fake gurus.

🎙 Key takeaways:

(00:06) Nobody actually “gets” AI—and that’s OK.
(01:00) How AI took podcast production from 6 weeks → 2 days.
(03:26) Kick It or Keep It? Deep Seek, OpenAI drama, and AI-fueled stock chaos.
(06:00) The one life task they wish AI could finally solve.
(08:28) The harsh reality: AI won't save you from doing the work.
(14:54) Huge AI traps marketers are sleepwalking into (👀 data security).
(26:36) Adam’s exact workflow: how he built GPTs to automate campaigns, boost conversions, and stand out—without selling his soul.

If you're using AI—or just pretending to—this episode will challenge the way you think.

Tune in. Get real. And make AI your sidekick, not your crutch.

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