OLLY’s Jennifer Peters on Prioritizing Change for a Growing CPG
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OLLY’s Jennifer Peters on Prioritizing Change for a Growing CPG
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About this listen
As D2C manager for OLLY, a health and wellness brand owned by Unilever, Jennifer Peters is responsible for every aspect of OLLY's ecommerce store: customer experience, marketing inventory, payment gateways and more. Peters says as OLLY matures, her team has to constantly re-evaluate their strategy. “A lot of things that worked two years ago, they don’t work anymore,” Peters explained. “I think one of the tougher pieces of that is figuring out where the issues are and then prioritizing them.” Learn more as Peter's talks with Digital River's Emily Burton in the latest Commerce Connect podcast.
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