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ONLINE MARKETING FOR DOCTORS PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Written by: Online Marketing For Doctors
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 The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.Copyright 2019 All rights reserved. Economics Hygiene & Healthy Living Management Management & Leadership
Episodes
  • EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors

    EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors
    Feb 8 2026
    In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You’ll Learn The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can’t see a difference. The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don’t choose) you. Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs. Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients. Differentiating Through Experience: Specific examples of unique amenities, loyalty programs, personal touches and cutting‑edge technology that set you apart from your competitors. Learning from the Best: The value of modelling successful clinics’ strategies instead of reinventing the wheel. Action Steps: How to bring all these elements together and why ongoing differentiation keeps patients loyal and referring their friends. Key Takeaways If you don’t define what makes your practice special, patients will assume you’re just like everyone else. Small touches—like friendly staff, shorter wait times or flexible financing—can be major differentiators. Specialising in a niche and clearly displaying your credentials instils confidence and reduces price shopping. Consistent efforts to refine your service and communicate your strengths are what keep patients coming back. Resources & Next Steps Ready to define your practice’s unique value? Book a free discovery call with the OMD team: https://onlinemarketingfordoctors.com/discovery-call-booking/ Learn more about Online Marketing for Doctors: https://onlinemarketingfordoctors.com/ We’ve talked about similar topics in previous episodes of the OMD TV and Podcast Show. Here are the links to some of the more relevant episodes. Check them out… _________________________________________ 💡 What’s Next? ✔️ Hit Subscribe to never miss our podcasts. ✔️ Like and share if you found this helpful! ✔️ Let us know your favourite tip in the comments below. _________________________________________ 🕒 TIMESTAMPS 01:08 - Understand the Problem: Commoditisation 02:44 - The Power of Differentiation 03:36 - Ask Your Patients: Why You? 05:35 - Niches Bring Riches: Define Your Audience 07:02 - Position Yourself: The One‑Page Expert Snapshot 08:37 - Highlight Your Unique Differentiators 11:23 - Model Success, Then Innovate 12:24 - Putting It All Together 14:28 - Take Action: Your Next Step _________________________________________ 🔗 Helpful Links: 💡 Learn More About Online Marketing For Doctors: https://onlinemarketingfordoctors.com/ 💡 Explore Our Services: https://onlinemarketingfordoctors.com/about-us 📖 FREE eBooks: https://onlinemarketingfordoctors.com/resources 📞 Book Your FREE 15-Minute Discovery Call: https://onlinemarketingfordoctors.com/discovery-call-booking _________________________________________ 👇 STAY UPDATED! 👇 ✅ Website: https://onlinemarketingfordoctors.com ✅ Videos: https://onlinemarketingfordoctors.com/omd-tv ✅ Podcasts: https://onlinemarketingfordoctors.com/podcast ✅ Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests ✅ iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660 _________________________________________ 🤝 LET'S CONNECT! 🤝 🟢 Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 🟢 LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 🟢 Tiktok: https://www.tiktok.com/@omd.tv 🟢 Facebook: https://www.facebook.com/OnlineMarketingForDoctors 🟢 Twitter: https://twitter.com/OMDGlobal _________________________________________ #aiinhealthcar #medicalmarketing #healthcaremarketing #clinicmarketing #practicegrowth #medicalpracticegrowth #privatepractice #healthcarebusiness #ai #patientretention #patientloyalty #premiumpractice #valuebasedcare #medicalbranding #practiceowners #clinicowners #healthcareentrepreneur #futureofhealthcare e #healthtech #onlinemarketingfordoctors _________________________________________ ⚠️ Disclaimer: Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
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    17 mins
  • EP150: 4 Game‑Changing Shifts to Thrive in 2026 (Plus an AI Bonus) | Online Marketing For Doctors

    EP150: 4 Game‑Changing Shifts to Thrive in 2026 (Plus an AI Bonus) | Online Marketing For Doctors
    Jan 11 2026
    Competition is fierce, patient expectations are rising and marketing costs are climbing. In this episode of the OMD TV & Podcast Show, Huyen shares four pivotal shifts that will help your clinic thrive in 2026 without resorting to discounts or burning money on ads. She also introduces a bonus strategy on leveraging AI to transform how you attract and convert patients. What You’ll Learn Shift #1 – Patient‑Centric vs. Money‑Centric: Why a “patients for life” mindset creates loyalty, repeat business and referrals that shield you from competitors. Shift #2 – Command Premium Pricing: How moving away from discounts and adopting premium pricing attracts high‑value clients who happily pay for quality and rave about your services. Shift #3 – Use the Secret Weapon: The power of a loyalty or rewards program to encourage repeat visits, referrals, reviews and social shares from your existing patients. Shift #4 – Retention Is the New Patient Attraction: Why it costs 7–12× more to attract a new patient than to keep an existing one, and how focusing on retention can make your practice more profitable and predictable. Bonus Shift – Leverage AI: How AI chatbots and voice assistants provide 24/7 engagement, answer enquiries instantly, automate follow‑ups and double or triple conversion rates while freeing your staff to focus on care. Key Takeaways Building lasting relationships with existing patients is more profitable than constantly chasing new leads. Premium experiences justify premium prices and attract clients who become ambassadors for your brand. Structured rewards programs turn your satisfied patients into your most powerful marketing channel. Retention strategies deliver better conversion rates (70–90 %) compared to new enquiries (5–20 %). AI isn’t a gimmick – it’s a tool that keeps you responsive round the clock and prevents you from losing leads to faster‑moving competitors. Resources & Links Book a free discovery call to see how OMD AI can automate your patient enquiries: www.onlinemarketingfordoctors.com/discovery-call-booking Learn more about Online Marketing for Doctors: www.onlinemarketingfordoctors.com _________________________________________ 💡 What’s Next? ✔️ Hit Subscribe to never miss our videos. ✔️ Like and share if you found this helpful! ✔️ Let us know your favourite tip in the comments below. _________________________________________ 🔗 Helpful Links: 💡 Learn More About Online Marketing For Doctors: https://onlinemarketingfordoctors.com/ 💡 Explore Our Services: https://onlinemarketingfordoctors.com/about-us 📖 FREE eBooks: https://onlinemarketingfordoctors.com/resources 📞 Book Your FREE 15-Minute Discovery Call: https://onlinemarketingfordoctors.com/discovery-call-booking _________________________________________ 👇 STAY UPDATED! 👇 ✅ Website: https://onlinemarketingfordoctors.com ✅ Videos: https://onlinemarketingfordoctors.com/omd-tv ✅ Podcasts: https://onlinemarketingfordoctors.com/podcast ✅ Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests ✅ iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660 _________________________________________ 🤝 LET'S CONNECT! 🤝 🟢 Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 🟢 LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 🟢 Tiktok: https://www.tiktok.com/@omd.tv 🟢 Facebook: https://www.facebook.com/OnlineMarketingForDoctors 🟢 Twitter: https://twitter.com/OMDGlobal _________________________________________ #aiinhealthcar #medicalmarketing #healthcaremarketing #clinicmarketing #practicegrowth #medicalpracticegrowth #privatepractice #healthcarebusiness #ai #patientretention #patientloyalty #premiumpractice #valuebasedcare #medicalbranding #practiceowners #clinicowners #healthcareentrepreneur #futureofhealthcare e #healthtech #onlinemarketingfordoctors _________________________________________ ⚠️ Disclaimer: Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
    Show More Show Less
    10 mins
  • EP149: How AI is Changing the Way Clinics Attract and Convert Patients | Online Marketing For Doctors

    EP149: How AI is Changing the Way Clinics Attract and Convert Patients | Online Marketing For Doctors
    Dec 21 2025

    Clinics are losing patients every single day, not because of price, but because of slow response times.

    Here’s the reality:

    • 42% of patients expect a reply within 1 hour.
    • If you don’t respond within 5 minutes, the chances of conversion drop by almost 80%.
    • More than 60% of patients research clinics after hours, when most reception desks are closed.

    The good news? Artificial Intelligence is changing this completely.

    In this episode,we reveal how clinics are using AI to:

    ✅ Respond instantly to calls, enquiries, and social messages — 24/7 ✅ Automate follow-ups so no lead ever slips through the cracks ✅ Increase booking rates by up to 300% without hiring extra staff ✅ Cut no-shows and improve patient satisfaction with AI confirmations and reminders ✅ Free up staff to focus on care while AI handles repetitive tasks

    💡 You’ll also hear real-world case studies:

    • A cosmetic clinic that booked out three months ahead for the first time
    • A facelift surgery clinic that boosted bookings by 25%
    • A hair transplant clinic that reduced no-shows by 20%

    If you’ve been wondering how AI fits into your clinic’s patient journey, this episode will show you exactly how it can transform the way you attract and convert patients.

    👉 Book a Discovery Call & Request a Demo: www.onlinemarketingfordoctors.com/discovery-call-booking 👉 Learn More about OMD AI: https://onlinemarketingfordoctors.com/omd-ai-for-medical-clinics

    _________________________________________

    💡 What’s Next?

    ✔️ Hit Subscribe to never miss our podcasts.

    ✔️ Like and share if you found this helpful!

    ✔️ Let us know your favourite tip in the comments below.

    _________________________________________

    🔗 Helpful Links:

    💡 Learn More About Online Marketing For Doctors: https://onlinemarketingfordoctors.com/

    💡 Explore Our Services: https://onlinemarketingfordoctors.com/about-us

    📖 FREE eBooks: https://onlinemarketingfordoctors.com/resources

    📞 Book Your FREE 15-Minute Discovery Call: https://onlinemarketingfordoctors.com/discovery-call-booking

    _________________________________________

    👇 STAY UPDATED! 👇

    ✅ Website: https://onlinemarketingfordoctors.com

    ✅ Videos: https://onlinemarketingfordoctors.com/omd-tv

    ✅ Podcasts: https://onlinemarketingfordoctors.com/podcast

    ✅ Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests

    ✅ iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660

    _________________________________________

    🤝 LET'S CONNECT! 🤝

    🟢 Instagram: https://www.instagram.com/onlinemarketingfordoctors/

    🟢 LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors

    🟢 Tiktok: https://www.tiktok.com/@omd.tv

    🟢 Facebook: https://www.facebook.com/OnlineMarketingForDoctors

    🟢 Twitter: https://twitter.com/OMDGlobal

    _________________________________________

    #ai #clinicmarketing #medicalmarketing #healthcareai #onlinemarketingfordoctors #leadgeneration #clinicgrowth #patientexperience #smartmarketing #digitalhealthcare #aiforclinics #healthcaremarketing #medicalbusiness #clinicmanagement #patientcare #medicalpracticegrowth #clinicautomation #doctormarketing #aihealthcare #aipatientconversion
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    12 mins
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