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OPE People

OPE People

Written by: OPE People
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OPE People celebrates the makers, innovators, and doers of the outdoor power equipment industry. Join host Brian Ethridge, editor-in-chief of OPE+ magazine, in personal discussions with movers and shakers in the landscaping and power equipment world and see what makes this unique industry truly special.

Copyright 2024 All rights reserved. Careers Economics Personal Success Social Sciences
Episodes
  • Winning More Municipal Business

    Winning More Municipal Business
    Aug 18 2026

    Municipal customers have unique needs, but they also offer dealers the opportunity to build long-term relationships that can lead to years of repeat business. OPE People sits down with Joey White of Eden Lawnmower LLC to discuss what municipalities value most in an equipment dealer.
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    13 mins
  • Planning the Next Chapter for Your Dealership

    Planning the Next Chapter for Your Dealership
    Jun 15 2026

    From family transitions to third-party acquisitions, succession planning has become one of the biggest conversations shaping the dealership landscape. OPE People sits down with Pat Albero of Performance Brokerage Services to discuss dealership valuations, buy-sell activity and what owners should be doing today to prepare for the future.
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    19 mins
  • Strengthening Sales Training With NAEDA

    Strengthening Sales Training With NAEDA
    Apr 14 2026

    Successful sales is more about the strategy behind the handshake than the equipment for sale. OPE People sits down with NAEDA to explore how dealerships can strengthen their approach to sales training.
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    25 mins
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