Henry Demarest Lloyd published a single 1881 Atlantic article that fueled reformers-how did he lose credit for the summit of his work?
The byline he chose - Demarest - cost him the credit and the summit
In this episode, we trace Henry Demarest Lloyd’s path from a minister’s son on Sixth Avenue to the editorial desk at the Chicago Tribune and the byline he chose. We follow the decisions, relationships, and methods that produced “The Story of a Great Monopoly” and ask what it means to build a case while surrendering the spotlight.
Person: Henry Demarest Lloyd
Date: March 1881
Publication: The Atlantic
Event: "The Story of a Great Monopoly" published and sold out seven print runs
Employer: Chicago Tribune (chief editorial writer until 1885)
- Born May 1, 1847, on Sixth Avenue in New York City and took his maternal surname, Demarest, as his byline.
- Attended Columbia College and Columbia Law School, admitted to the New York bar in 1869, then chose newspapers over law or politics.
- Joined the Chicago Tribune by 1872, became chief editorial writer within three years, writing under publisher William Bross-his father-in-law.
- Spent years documenting Standard Oil’s railroad rebates, acquisitions, and tactics, assembling evidence in notebooks while writing editorials at the Tribune.
- Published the Atlantic article detailing Standard Oil in March 1881, which sold out seven consecutive print runs and reached a mass audience.
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