In today's episode of "One Drop," we're talking about the power of hashtags for increasing your social media success. Hashtags are a great way to get your content discovered on platforms like TikTok and YouTube shorts, but using irrelevant or overly broad hashtags can actually hurt your engagement. That's why it's important to do your research and focus on using targeted and relevant hashtags for your industry or niche.

How To Find Relevant Hashtags on YouTube Shorts and TikTok 

1. Start by searching for broad hashtags related to your industry or niche. For example, if you're a fitness coach, search for hashtags like #fitness, #workout, or #health.
2. Look at the content under those hashtags and note any more specific hashtags that appear frequently. For example, under the #fitness hashtag, you might see #fitfam or #fitnessmotivation.
3. Use the search function to look up each of these more specific hashtags and see what kind of content comes up. This can help you determine whether the hashtag is truly relevant to your content.
4. Consider using a tool like TikTok Hashtag Generator or Hashtag Expert to find additional relevant hashtags based on your content or target audience. (I've never used these, I do things manually but they may be a good tool.)

Remember, it's important to use hashtags that accurately describe your content and are relevant to your target audience. Don't just use popular or trending hashtags if they don't accurately represent your content, as this can actually hurt your engagement in the long run.

So if you want to take your social media game to the next level, listen to today's episode of "One Drop" for quick and easy tips that you can apply in just 60 seconds. With the right hashtags, you'll be on your way to #winning on social media.

Other Resources:

The $1.80 Instagram Strategy To Grow Your Business or Brand 

By Gary Vaynerchuk

In today's episode of One Drop, we're talking about website speed and how it can impact your online success. Did you know that a one second delay can reduce conversions by over 7%? To help you improve your website speed and provide a better user experience for your visitors, we're sharing 3 simple fixes that you can implement today.

First, we recommend compressing your images and serving them in WebP format, a modern and efficient image format that can help reduce file sizes and improve load times. Second, minifying your code can help remove unnecessary code and formatting and streamline your website's functionality. And third, leveraging browser caching can help store frequently used resources, such as images and videos, in the user's browser cache to speed up page load times.

To make these fixes even easier, we recommend using the following plugins:

• For WordPress users, you can try the Imagify plugin to compress and optimize your images and the WP Rocket plugin to minify your code and enable browser caching.
• For Shopify users, you can try the Crush.pics app to compress your images and the Minifier app to minify your code.

By implementing these simple fixes and using the right plugins, you can significantly improve your website speed and provide a better user experience for your visitors. Tune in tomorrow for more quick and easy marketing tips that you can apply in just 60 seconds.

For WordPress users:

• Imagify: https://imagify.io/
• WP Rocket: https://wp-rocket.me/
• Smush: https://wordpress.org/plugins/wp-smushit/
• W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/

For Shopify users:

• Crush.pics: https://apps.shopify.com/crush-pics
• Minifier: https://apps.shopify.com/minifier

DISCLAIMER: 
I primarily use WordPress for website development, so any suggestions for Shopify plugins are based solely on word of mouth and have not been personally tested. For WordPress, I highly recommend using Imagify and WP Rocket. We have used these plugins on all the websites we develop, and they have consistently delivered improved website speed and performance. In the interest of transparency, I have also added two other commonly used plugins for WordPress as alternative options to my suggestions.

As with any plugins or apps, make sure to review the features and pricing plans before installing them on your website. Also, consider conducting a backup of your website before making any significant changes to ensure that you can revert to an earlier version if needed.

Welcome back to One Drop, the podcast that helps you fill your marketing bucket one drop at a time. In this episode, your host Kyler shares a quick and actionable marketing tip that you can apply right away in just 60 seconds.

Today's tip is all about email marketing. Did you know that crafting an effective subject line is crucial for increasing email open rates? In this episode, learn a quick and easy formula to create subject lines that grab your audience's attention, increase open rates, and drive more conversions. Join Kyler as they provide valuable insights on how to use action-oriented verbs, include a benefit or value proposition, and create a sense of urgency or curiosity in your subject lines.

With just 60 seconds a day, you can take your email marketing efforts to the next level and achieve better results. Subscribe to One Drop today and tune in daily for more quick and easy marketing tips that you can apply in just 60 seconds!