• What 20 Years of Crash Data Taught Eric Teoh About Safety | Ep. 152
    Jun 16 2026

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    Eric Teoh, Director of Statistical Services at the Insurance Institute for Highway Safety (IIHS) and Highway Loss Data Institute (HLDI), joins the One Gang Worldwide Podcast for a fascinating conversation about the crash data, research, and technology shaping the future of road safety.

    Eric shares how a background in mathematics and biostatistics led him to a career spanning more than two decades at IIHS, where he has helped analyze the real-world data behind vehicle crashes, motorcycle fatalities, and emerging safety technologies.

    Along the way, we discuss how crash studies are conducted, why modern vehicles often provide better protection than the "tank-like" cars of the past, and how technologies such as automatic emergency braking are helping reduce crashes before they happen.

    We also take a deep dive into motorcycle safety, covering helmet laws, ABS, rider behavior, fatality trends, and what the data reveals about risk across different types of motorcycles. Eric explains why some riders are more vulnerable than others, what factors contribute most to serious crashes, and how automakers are working to develop systems that can better recognize and respond to motorcycles on the road.

    Whether you're a rider, driver, industry professional, or simply curious about what the numbers actually say, this episode offers a rare behind-the-scenes look at the research that influences safety decisions across the transportation world.

    Connect with Eric:

    Linkedin: https://www.linkedin.com/in/eteoh

    Website: https://www.iihs.org/

    Youtube: https://youtube.com/@iihs-hldi

    Tiktok: https://www.tiktok.com/@iihs_autosafety

    Instagram: https://www.instagram.com/iihs_autosafety/

    Facebook: https://facebook.com/iihs.org/


    Check Out Our Sponsors:
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    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: / @cyclesworldwide
    Facebook: https://www.facebook.com/profile.php?...
    Instagram: / cyclesworldwidellc
    LinkedIn: / sergey-tokman-2a78a6284
    TikTok: / cycles.worldwide


    Timestamps:

    00:00 Helmet Laws Fatalities
    00:18 Podcast Welcome Intro
    01:48 Rapid Fire Icebreakers
    03:06 Motorcycle Attempts Stories
    05:36 Safety Habits Data Mindset
    07:43 Early Life Background
    08:57 Math Doctor To Stats
    12:45 NIH NIMH Internships
    16:26 Joining IIHS Career Path
    19:17 Crash Data Saves Lives
    22:39 Old Vs New Car Crash
    24:50 Cybertruck Design Safety
    27:31 Director Role Day To Day
    27:42 Statistical Rigor at IIHS
    28:41 How Data Becomes Safer Cars
    29:51 Crash Tests That Evolve
    30:52 AEB and Pedestrian Night Tests
    32:35 Driver Assist Reality Check
    33:29 What to Look for in Crash Data
    34:04 Influencing OEMs and Regulators
    34:58 US vs Europe Safety Programs
    36:52 Motorcycle Risk and Trends
    38:16 Supersports vs Cruisers Data
    40:43 Tiered Licensing and Enforcement
    42:58 Risky Riding and Brain Chemistry
    45:38 Misconceptions and ABS Progress
    47:20 Rider Tech and How to Study It
    50:12 One Change Helmet Laws
    52:03 Self Driving Cars and Motorcycles
    55:32 Detecting Motorcycles in AEB Tests
    57:26 Humility on the Road
    58:16 Where to Find IIHS Info
    59:01 30 by 30 and Final Thanks

    #OneGangWorldwidePodcast #EricTeoh #IIHS #MotorcycleSafety #CrashData #RoadSafety #VehicleSafety #TrafficSafety #MotorcyclePodcast #Powersports #RiderSafety #MotorcycleNews #ABSBrakes #RiderTraining #Motorcycles

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    1 hr and 2 mins
  • From Iraq's Highway of Death to Harley-Davidson Financial | Braxton Hamilton | Ep. 151
    Jun 9 2026

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    Braxton Hamilton joins the One Gang Worldwide Podcast to share an incredible journey that took him from a difficult childhood to the United States Marine Corps, into the heart of post-war Iraq, and ultimately into a leadership role within the Harley-Davidson industry.

    Braxton opens up about the challenges that shaped him, the lessons learned through military service, and the life-changing decision to leave the comfort of home to help rebuild Iraq's economy during one of the most volatile periods in modern history. Working alongside local business owners, community leaders, and everyday citizens determined to rebuild their lives, those experiences would later inspire his memoir, Highway of Death.

    We discuss leadership, resilience, faith, purpose, and the power of human connection in places where hope often seemed impossible. Braxton also shares how those experiences continue to influence his work supporting Harley-Davidson dealers and helping businesses create stronger cultures, better customer experiences, and lasting relationships.

    This is a story about overcoming adversity, embracing uncertainty, and discovering that some of life's greatest opportunities can be found on the roads we never expected to travel.


    Connect with Braxton:

    Book: https://www.amazon.com/Highway-Death-Memoir-Revitalizing-Middle-ebook/dp/B0FQ3JP35M

    Facebook: https://www.facebook.com/braxton.hamilton.427521/

    Instagram: https://www.instagram.com/braxtonehamilton/

    Linkedin: https://www.linkedin.com/in/braxton-hamilton-b6730353


    Check Out Our Sponsors:
    SAVE 20% on Milwaukee Leather motorcycle gear!

    ✅ Use promo code: CW20

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    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: / @cyclesworldwide
    Facebook: https://www.facebook.com/profile.php?...
    Instagram: / cyclesworldwidellc
    LinkedIn: / sergey-tokman-2a78a6284
    TikTok: / cycles.worldwide


    Timestamps:

    00:00 From Stereotypes to Respect
    00:17 Podcast Welcome and Guest Intro
    02:12 Rapid Fire Bikes and Sales
    04:13 Travel Stories Jordan and Petra
    06:27 Harley Heroes and Leadership
    11:31 Dream Garage and Harley History
    15:03 Office Stories and Sponsor Break
    17:21 Growing Up Wild on the River
    19:22 Pastor Mentorship and Faith
    21:06 Marines to Crisis Intervention
    27:56 Why He Said Yes to Iraq
    31:21 Seeing Iraq Up Close
    32:15 Arrival Shock in Baghdad
    34:12 Rebuilding Through Local Manufacturing
    35:43 Kurdistan Wool Rug Mission
    39:30 Business Dignity Lessons
    40:57 Government Roadblocks and Wins
    42:49 Why Highway of Death
    43:55 Mindset Humor and Coming Home
    46:53 Finding Harley-Davidson
    50:16 Role at HDFS and Sales Process
    54:28 Dealer Culture Under New Leadership
    01:00:43 Consumer Trends and Financing Care
    01:06:15 Book Takeaways Faith and Relationships
    01:08:35 Where to Follow and Final Thanks

    #BraxtonHamilton #HarleyDavidson #HighwayOfDeath #OneGangWorldwide #MotorcyclePodcast #HarleyDealer #DealerCulture #Leadership #VeteranStories #MarineCorps #MotorcycleIndustry #FaithAndLeadership #BusinessLeadership #Powersports #HarleyLife

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    1 hr and 12 mins
  • Betting on Himself: The Dirtbag Brands Story | Josh Salazar | Ep.150
    Jun 2 2026

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    Josh Salazar joins the One Gang Worldwide Podcast for an honest conversation about risk, resilience, and what it really takes to build something from nothing.

    After spending nearly two decades in the powersports industry, Josh built a reputation working with companies like MSA Wheels and MTA, learning the business from the ground up through sales, distribution, dealer relationships, product development, and countless miles on the road. Then, in 2020, everything changed.

    When MTA unexpectedly shut its doors, Josh found himself standing at a crossroads. With uncertainty everywhere, the economy in turmoil, and the world shutting down during COVID, he made the decision many people only talk about, he bet on himself.

    That decision became Dirtbag Brands.

    In this episode, Josh takes us through the highs and lows of launching a company during one of the most unpredictable periods in modern history. He shares the lessons learned from years in the industry, the challenges of building a brand from scratch, what dealers truly need from their aftermarket partners, and why relationships still matter more than ever in powersports.

    This is more than a conversation about products and business. It's a story about taking a leap of faith, navigating adversity, and chasing a vision when there are no guarantees.

    Whether you're a rider, dealer, entrepreneur, or someone pursuing a dream of your own, this is an episode packed with insight, perspective, and real-world lessons from the road.


    Connect with Josh Salazar:

    Linkedin: https://www.linkedin.com/in/joshsalazar1

    Website: https://dirtbagbrands.com/

    Youtube: https://www.youtube.com/@dirtbagbrands

    Facebook: https://www.facebook.com/dirtbagbrands/

    Instagram: https://www.instagram.com/dirtbagbrands/

    Tiktok: https://www.tiktok.com/@dirtbagbrands


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    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/@CyclesWorldwide
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide


    Timestamps:

    00:00 COVID Launch Shock
    00:25 Podcast Intro and Guest
    02:03 Rapid Fire Icebreaker
    07:43 Growing Up and Early Bikes
    09:58 Denny's Leadership Lessons
    14:49 Boiler Room Sales Grind
    18:06 First Power Sports Break
    21:21 Dealership Relationships Matter
    23:17 Inside MTA Distributor Life
    29:13 Starting Dirtbag Brands
    33:08 Pandemic and Shipping Chaos
    37:01 Honesty and COVID Loans
    37:20 Why Dirtbag Brands
    38:42 Durability First Products
    39:33 Mentors and Design Genius
    41:28 KISS Rule Universal Mounts
    43:50 Engineering Mirrors That Lock
    46:27 Modern Marketing and AI SEO
    51:00 Organic Growth Over Influencers
    53:41 Industry Trends Sub 10K Boom
    55:23 Dealers OEMs and Price Shock
    01:00:58 ATV UTV Lessons From Sea-Doo
    01:03:30 Who Leads Side-by-Side Market
    01:07:57 Future Plans and Industry Outlook
    01:11:04 Where to Find Dirtbag Brands
    01:11:55 Final Thanks and Networking

    #JoshSalazar #Torc1Racing #DirtbagBrands #OneGangWorldwide #Powersports #Motorcycles #UTVLife #ATV #MotorcycleIndustry #BusinessPodcast #Entrepreneurship #OffRoad #Aftermarket #DealerNetwork #MotorcycleAccessories #PowersportsIndustry

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    1 hr and 16 mins
  • The Man Behind the Champions: Bill Werner, Harley-Davidson Racing Legend | Ep.149
    May 26 2026

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    AMA Hall of Famer Bill Werner joins the One Gang Worldwide Podcast for an in-depth conversation about the golden era of American flat track racing and his decades inside Harley-Davidson’s legendary factory race program.

    Bill shares stories from his early days building go-karts in Milwaukee, racing scrambles as a teenager, and surviving devastating crashes that ultimately pushed him toward becoming one of the most respected tuners and crew chiefs in motorcycle racing history.

    He discusses working alongside champions including Gary Scott, Jay Springsteen, and Scott Parker, the development and dominance of the iconic Harley-Davidson XR-750, the pressure of championship seasons, and the emotional highs and lows that came with life at the top level of AMA racing.

    The episode also explores Bill’s later work developing Kawasaki dirt track projects, his philosophy on reliability and race preparation, and his continued involvement preserving motorcycle racing history through speaking engagements and Hall of Fame work.

    A must-listen episode for fans of Harley-Davidson, AMA flat track, vintage racing culture, and motorcycle history.


    Connect with Bill Werner:

    AMA Motorcycle Hall of Fame & Museum: http://hof.motorcyclemuseum.org/halloffame/detail.aspx?RacerID=60



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    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/@CyclesWorldwide
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide


    Timestamps:

    00:00 First Big Track Rush
    00:15 Podcast Intro and Guest Hype
    01:47 Rapid Fire Icebreaker
    03:14 XR750 Sound Explained
    05:24 Ascot Win and Finger Fix
    08:09 Growing Up Milwaukee Gearhead
    11:15 Surrogate Mentor in Auto Shop
    13:47 First Motorcycle Race and First Bike
    15:59 Early Racing Scrambles and Short Track
    17:24 Harley Race Dept Breakthrough
    21:58 Sixties Racing Scene and Switching Roles
    27:17 Ralph Burnt Lessons on Truth vs Hype
    30:21 Inside Harley Racing Shop Life
    33:03 Harley Shirt Swagger and Pit Stories
    36:45 Earning Trust on the Factory Team
    38:13 Earning Respect Young
    39:15 Promotion And Breakthrough
    40:10 Crew Chief Rise
    42:07 Gary Scott Dynamics
    43:40 Jay Springsteen Era
    45:34 Staying Humble Winning
    47:58 Scott Parker Approach
    50:33 Tragedy And Title Run
    56:03 Basement Racing Comeback
    59:31 Kawasaki Reinvention
    01:06:53 Legacy And Family Pride
    01:09:56 Retirement Still Involved
    01:16:51 Mentoring And Farewell


    #BillWerner #HarleyDavidson #XR750 #AMARacing #AmericanFlatTrack #DirtTrackRacing #HarleyDavidsonRacing #JaySpringsteen #ScottParker #GaryScott #MotorcycleHistory #FlatTrackLegend #MotorcycleRacing #OneGangWorldwide #VintageMotorcycles

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    1 hr and 22 mins
  • The Man Bringing the Two-Stroke Back From the Dead | Christofer Ratcliffe of Langen Motorcycles | Ep. 148
    May 19 2026

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    In this episode of One Gang Worldwide, we sit down with Christofer Ratcliffe, founder of Langen Motorcycles and one of the minds behind some of the most radical motorcycles being built today.

    What started with rebuilding motorcycles as a kid eventually turned into a career that helped shape modern British motorcycle engineering.

    Chris takes us through his journey from studying automotive engineering and working at TVR to helping modernize CCM Motorcycles using 3D CAD technology, leading development of the lightweight BMW-powered GP450 Adventure bike, and helping create the now-iconic CCM Spitfire.

    But this episode goes far deeper than motorcycles.

    Chris shares unbelievable behind-the-scenes stories involving military and United Nations motorcycle contracts, including rugged Honda-based machines designed for Afghan forces operating in some of the harshest environments on earth.

    We also dive into the birth of Langen Motorcycles, including the terrifying decision to sell his own house to fund the company, navigating the chaos of COVID, leveraging EV innovation grants to survive, and taking on the nearly impossible challenge of building a modern fuel-injected 250cc two-stroke V-twin motorcycle in an era dominated by regulations and corporate conformity.

    From lightweight engineering philosophy and bespoke manufacturing to the insane vision behind the 185 horsepower / 185 kilogram Langen Lightspeed, this conversation is a raw look into what it really takes to build motorcycles without compromise.

    This is a must-listen episode for motorcycle enthusiasts, engineers, builders, entrepreneurs, and anyone obsessed with performance, innovation, and chasing impossible ideas.


    Connect with Chris Ratcliffe:

    Website: https://www.langenmotorcycles.co.uk/

    Facebook: https://www.facebook.com/LangenMotorcycles/

    Instagram: https://www.instagram.com/langenmotorcycles/

    Linkedin: https://www.linkedin.com/company/langen-motorcycles/

    Youtube: https://www.youtube.com/channel/UCXdvDfQtxKh5ncwrAJJo38A


    Check Out Our Sponsors:
    SAVE 20% on Milwaukee Leather motorcycle gear!

    ✅ Use promo code: CW20

    🛒 Shop here: https://milwaukeemotorcycleclothing.com

    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/@CyclesWorldwide
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide

    Timestamps:

    00:00 The Man Bringing the Two-Stroke Back From the Dead of Langen Motorcycles
    00:27 Podcast Intro and Guest
    02:09 Rapid Fire Questions
    04:55 Motorcycle Roots at Home
    06:41 First Bike Lessons
    08:10 Engineering Career Detours
    09:52 TVR Trial by Fire
    13:08 Joining CCM and CAD
    18:27 GP450 Lightweight Breakthrough
    21:31 Spitfire Born in Eight Weeks
    23:59 Defense and UN Projects
    25:33 Leap to Start Langen
    28:42 Naming the Brand
    31:12 Early Sacrifices and EV Grants
    34:59 Choosing the Two Stroke Vision
    36:52 Pricing a Premium Machine
    38:44 Why Two Strokes Matter
    40:19 Designing the V Twin Layout
    41:27 Packaging Without Bodywork
    42:40 Fuel Range Reality Check
    43:13 Prototype Launch During Covid
    45:43 Boutique Builder Value
    47:50 Local Supply Chain Approach
    49:29 Lightspeed 185 Brief
    50:11 Scaling Customization Options
    51:45 Taking On The Giants
    52:53 Growth Plans And Dealers
    54:10 Future Of Bespoke Bikes
    56:07 UK Market And Chinese Brands
    59:52 Getting Young Riders Hooked
    01:01:17 Advice For Future Builders
    01:03:30 US Expansion Roadshow
    01:06:15 Wrap Up And Contact Info

    #LangenMotorcycles #ChrisRatcliffe #MotorcyclePodcast #TwoStroke #CustomMotorcycles #BritishMotorcycles #CafeRacer #Superbike #BikeLife #MotorcycleEngineering

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    1 hr and 8 mins
  • Big Mike of BMC Choppers | Inside the Chopper Boom, Custom Parts Empire & Industry Collapse | Ep.147
    May 12 2026

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    Big Mike Rouse joins One Gang Worldwide for a raw and in-depth conversation about the rise, explosion, and survival of the custom chopper era and the unbelievable story behind BMC Choppers.

    From growing up in Santa Cruz and building his first shovelhead to landing magazine covers and turning a small garage operation into one of the biggest names in custom motorcycles, Mike takes us through the wild ride that led to over 18,000 motorcycles being built during the height of the chopper boom.

    We dive deep into the golden age of custom bike culture, Biker Build-Off television fame, building a nationally recognized motorcycle and parts brand, the pressure of rapid growth, the brutal impact of the 2009 economic crash, mentorship from Mike Corbin, and how the motorcycle industry has changed in the social media era.

    This episode is packed with motorcycle history, business lessons, industry truth, and the passion that still drives Big Mike to build today.

    A must-listen for chopper fans, builders, motorcycle entrepreneurs, and anyone who lived through or wishes they experienced the golden era of custom motorcycles.

    Connect with Mike Rouse:

    Website: https://bmcnextlevel.com/

    Facebook: https://www.facebook.com/bmcmotorcycles

    Instagram: https://www.instagram.com/bmcmotorcyclecompany

    Tiktok: https://www.tiktok.com/@bmcmotorcyclecompany


    Check Out Our Sponsors:
    SAVE 20% on Milwaukee Leather motorcycle gear!
    🛒 Shop here: https://milwaukeemotorcycleclothing.com

    ✅ Use promo code: CW20

    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/@CyclesWorldwide
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide


    Timestamps:

    00:00 Welcome to One Gang
    00:54 Meet Big Mike
    02:28 Fame and Humility
    03:50 Rapid Fire Round
    14:29 Early Life in Santa Cruz
    15:27 Football and Family
    18:57 First Shop Breakthrough
    22:22 Investor Money and Growth
    25:02 Leaving Corporate Behind
    29:16 Bend Oregon Production Era
    31:44 Inside the Chopper Boom
    34:09 Biker Build Off Call
    40:12 Magazine Ads and Press
    43:05 TV Reality vs Real Builds
    45:36 Chop It with Big Mike
    46:34 Chopper Boom Growing Pains
    47:22 Helping New Builders Rise
    48:31 2009 Crash and Buybacks
    50:23 Hindsight on Scaling Up
    53:07 What Made BMC Different
    55:40 Social Media Era Shift
    59:46 Design Studio and Storytelling
    01:02:08 Mentorship With Mike Corbin
    01:07:10 Pivot to Parts Innovation
    01:13:57 What Still Drives Mike
    01:18:27 Advice for Young Builders
    01:22:18 Where to Follow and Final Wrap

    #BMCChoppers #BigMikeRouse #ChopperCulture #CustomMotorcycles #AmericanVtwin #MotorcycleIndustry #BikerBuildOff #ChopperLife #HarleyDavidson #MotorcyclePodcast #OneGangWorldwide #CustomBikeBuilder #Shovelhead #VtwinCulture #MotorcycleHistory #BuiltNotBought #GarageBuilt #ChopperBoom #MotorcycleCommunity #CyclesWorldwide

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    1 hr and 30 mins
  • From NYC Design to the Racetrack: Annick Magac’s FÉROCE Journey | Ep.146
    May 5 2026

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    In this episode of One Gang Worldwide, we sit down with Annick Magac—motorcycle storyteller, racer, and founder of the FÉROCE podcast.

    From her early days growing up between cultures to studying design in New York City, Annick shares how she found her way into the motorcycle world—and never looked back. What started with a first bike and a tight-knit NYC riding circle quickly evolved into track days, racing a Honda RS125, and building a platform dedicated to telling riders’ stories.

    We talk about the origins of FÉROCE, the rise of solo podcasting, and the importance of making motorcycling more accessible through training, community, and representation. Annick also shares insight into industry trends, including the role of social media, the growth of women riders, and how EV bikes and affordability are shaping the next generation of riders.

    Whether you're a seasoned rider or just getting started, this episode is a deep dive into the culture, challenges, and future of motorcycling.


    Connect with Annick Magac:

    FÉROCE Podcast: https://liveferoce.com/

    Website: https://annickmagac.com/

    Book: https://annickmagac.com/clearbook/

    Facebook: https://www.facebook.com/magac.annick

    Instagram: https://www.instagram.com/annickmagac/

    Youtube: https://www.youtube.com/c/AnnickMagac


    Check Out Our Sponsors:
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    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide


    Timestamps:

    00:00 Cold Open and Intro
    01:59 Speed Round Icebreaker
    05:24 Gear, Music and Dream Trips
    13:30 Growing Up and First Rides
    16:10 Design School Meets Motorheads
    21:38 First Bike Brooklyn Bridge Chaos
    24:03 Track Days and Racing Progression
    27:27 NYC Motorcycle Culture Awakening
    32:03 Why She Started FÉROCE Podcast
    33:34 Solo Episodes and Evolving Format
    35:32 Making Riding Accessible
    37:06 Training and Smart Limits
    40:25 Creative Riders and Shop Class
    42:28 Building Motorcycle Community
    44:19 Women Riders Content Gap
    53:03 Industry Growth and EV Shift
    01:04:16 Affordable Bikes and Entry Ladder
    01:08:06 Future Plans and Motivation
    01:09:50 Start Before Perfect
    01:12:18 Where to Find Her and Wrap Up

    #Motorcycles #MotoPodcast #WomenWhoRide #TrackDays #MotorcycleLife #MotoCommunity #BeginnerRiders #Sportbikes #EVMotorcycles #RideMore #FerocePodcast #OneGangWorldwide

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    1 hr and 15 mins
  • $300, a Vision, and No Backup Plan, The Born Scum Story with Shea & Shaina | Ep.145
    Apr 28 2026

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    On this episode of One Gang Worldwide, we sit down with Shea and Shaina, the founders of Born Scum, to talk about how they built a DIY motorcycle and counterculture brand from just $300.

    Born Scum grew from a small run of shirts sold on Instagram into a recognized name in motorcycle culture, skate culture, tattoo culture, and hardcore streetwear. Shea and Shaina share their story of growing up in Bakersfield, dealing with homelessness and hard times early in life, reconnecting, and building a business together from the ground up.

    We get into how they stayed self-funded, why they brought screen printing in-house, how they built a loyal audience organically, what running a business as a couple really looks like, and why their bike giveaways mean so much to the people who follow the brand.

    If you’re into motorcycle lifestyle brands, DIY business stories, streetwear, custom bike culture, or building a brand without loans or investors, this episode is packed with value.

    Connect with Born Scum:

    Website: https://www.bornscum.com/

    Instagram: https://instagram.com/born_scum

    Facebook: https://www.facebook.com/bornscumclothingco

    TikTok: https://www.tiktok.com/born_scum


    Check Out Our Sponsors:
    SAVE 20% on Milwaukee Leather motorcycle gear!

    ✅ Use promo code: CW20

    🛒 Shop here: https://milwaukeemotorcycleclothing.com

    Connect with Cycles Worldwide:
    Subscribe to our YouTube channel for more episodes:
    YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
    Facebook: https://www.facebook.com/profile.php?id=61551644038136
    Instagram: https://www.instagram.com/cyclesworldwidellc/
    LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
    TikTok: https://www.tiktok.com/@cycles.worldwide

    Timestamps:

    00:00 Mindset Creates Future
    00:19 Podcast Welcome And Guests
    01:22 Rapid Fire Icebreaker
    03:11 Music Tastes And Influences
    06:44 Boise Move And Lifestyle
    08:04 Dream Bikes And Old Vs New
    10:57 Giveaway Builds Philosophy
    13:46 Born Scum Defined Loyal
    14:50 Sponsor Break And Origins
    15:26 Bakersfield Childhood Stories
    17:25 Shayna Upbringing And Homelessness
    21:31 Reconnecting And Relationship Shift
    25:06 The 300 Dollar Brand Start
    28:13 Shayna Joins And Scaling Up
    31:20 No Plan B Mindset
    33:00 Handling Criticism and Confidence
    34:27 Blue Collar Roots and Affirmations
    36:49 Money Decisions and DIY Printing
    40:13 Keeping the Brand Authentic
    42:43 Couples in Business Balance
    46:33 Growing a Following Organically
    51:43 Counterculture Identity and Meaning
    53:39 Why We Do Bike Giveaways
    55:46 Lowest Lows and COVID Shock
    01:00:28 Healthy Growth and Community Impact
    01:05:20 Advice and Where to Follow

    #BornScum #StreetwearBrand #UndergroundBrand #IndependentBrand #DIYCulture #HustleFromNothing #TattooCulture #SkateCulture #CustomBikeLife #GarageBuilt #ChopperCulture #BuiltNotBought #OneGangWorldwide #CyclesWorldwide

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    1 hr and 9 mins